10+ Best & Profitable Wax Melt Business Ideas [2023]

Looking to start your own wax melt business? Check out this article for 10+ creative and demanding wax melt business ideas that can help you get started on the right track. Don't miss out on the opportunity to hit it big in the wax melt business sector.

By Nick Cotter
Updated Feb 07, 2024

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Hey there, entrepreneurial spirit! Are you ready to dive into a unique, profitable, and fragrant business venture? We're talking about the wax melt industry, a booming market that's not only fun but also incredibly rewarding. With 2023 just around the corner, it's the perfect time to take the leap and start your own wax melt business.

Now, we know what you're thinking - "Wax melts? Really?" But trust us, this is not your average business idea. It's an opportunity to tap into a niche market, create a brand that reflects your personality, and bring joy to people's lives with beautiful, scented wax melts.

Whether you're a craft enthusiast looking for a side hustle, or a seasoned entrepreneur ready to conquer a new industry - this article is for you. We've compiled a list of 10+ best and profitable wax melt business ideas to kickstart your journey in 2023. So, sit back, grab a cup of coffee, and let's dive into the world of wax melts together!

Customizable Wax Melts

Have you ever been to a friend's house and found yourself pleasantly surprised by the sweet, inviting aroma that fills the air? Chances are, they had a wax melt burning somewhere. Wax melts are a great way to add ambience and create a cozy atmosphere in any space. And now, customizable wax melts are taking the market by storm.

  • Customizable wax melts allow customers to choose their own unique scents and even personalize the label
  • This means that customers can create a product that is specifically tailored to their individual preferences and personality, making it a highly desirable purchase
  • Having the ability to customize the scent and label of wax melts also makes it a great option for gifts, such as bridal or baby showers, or as favors for events like weddings
  • Furthermore, the wax melt business has relatively low overhead costs, making it an accessible option for entrepreneurs who want to start their own venture
  • It can be done from home and requires minimal equipment, making it an affordable option for those who want to pursue a passion for fragrances

Overall, customizable wax melts serve a growing demand from customers who want unique, personalized home fragrances. This business idea is not only affordable for entrepreneurs, but it also has the potential to be highly profitable due to its customization options and versatility.

image of a Customizable Wax Melts

Custom Scented Wax Melts

Custom-scented wax melts are a type of fragrance product that has gained a lot of popularity in recent years. Unlike traditional candles, which use an open flame to release fragrance, wax melts are heated using an electric wax melt warmer to release a pleasant aroma into your living space.

They are made with a combination of wax, fragrance oil, and color pigments. The mixture is poured into small cubes or shapes and is available in a wide range of scents and colors.

If you're thinking about starting a new business venture, custom-scented wax melts could be an excellent option. Here's why:

  • Low startup costs: You can start a custom-scented wax melt business with minimal investment. All you need is wax, fragrance oils, molds, and a wax melt warmer. This makes it appealing to those who want to start a business on a tight budget.
  • Flexible market: Custom-scented wax melts can appeal to a wide audience, from home decor enthusiasts to individuals looking for a unique gift. You can position your business to target different customer niches, such as moms, teachers, or pet owners.
  • Easy to customize: Custom-scented wax melts allow for a lot of creativity when it comes to designing your products. You can experiment with different scents and colors, and even create custom blends that are unique to your business.
  • Repeat business: Wax melts are consumable products, meaning that customers will need to purchase them again and again. This creates a reliable and loyal customer base, which is crucial for the success of any business.
  • Social media-friendly: Custom-scented wax melts are highly photogenic and shareable on social media platforms. This allows for free promotion and exposure of your business on a large scale.
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Examples of successful businesses:

The wax melt business industry is growing exponentially and many companies have been successful in this space. Here are a few example companies that have found success in this industry:

  • Candle Warmers
  • Woodwick Candles
  • Yankee Candle
  • Luxury Scentsy
  • Gold Canyon Candle Company
  • Homesick Scented Candles
  • Home Interiors and Gifts, Inc.
  • Cella's Luxury Fragrance Co.

Subscription Boxes For Wax Melts

Subscription boxes for wax melts are a relatively new concept that has recently become popular among candle lovers. A subscription box for wax melts contains a curated selection of scented wax melt products that are delivered to subscribers on a regular basis, usually monthly. This box of wax melts can also include items such as wax melt burners, matches, and other related products that enhance the overall experience of enjoying scented wax melts at home.

  • It is a business idea that is easy to start with low overhead costs, making it a great option for first-time entrepreneurs.
  • The demand for home fragrance products has been growing steadily over the years, and subscription boxes provide a convenient and cost-effective way for customers to try new scents without having to commit to a full-size product.
  • Subscription boxes can also encourage repeat purchases, as customers look forward to receiving their monthly box of goodies.
  • The variety of wax melt scents and products available make it easy to customize subscription boxes to cater to different preferences, such as seasonal scents or all-natural and eco-friendly options.
  • Subscription boxes for wax melts also offer the opportunity for partnerships and collaborations with other candle and home fragrance companies to provide new and exclusive scents to subscribers.

Soy Wax Melts

If you're looking for a unique product to create a profitable business, then you should consider soy wax melts. A soy wax melt is a scented piece of wax that can be melted to release a fragrance. Unlike traditional candles, soy wax melts don't require a wick and can be used in a variety of settings. Here are a few reasons why soy wax melts make a great business idea.

  • Soy wax melts are eco-friendly: They are made from natural soy beans which are renewable and biodegradable, making it a sustainable product with no contribution to landfills. It is also safer compared to petrochemical-based products.
  • Soy wax melts are long-lasting: They burn for longer periods compared to traditional candles or other fragrant products, making them a valuable investment for customers.
  • Soy wax melts are versatile: They can be used in a variety of settings, homes, offices, hotels and other hospitality spaces, and even in recreational vehicles. They come in different scents and sizes and can fit a vast range of preferences.
  • Soy wax melts are cost-effective: Soy wax is inexpensive, making it a cost-effective material to use in creating the wax melts. Inexpensive input prices result in profitable returns that are beneficial for business owners.
  • Soy wax melts offer therapeutic benefits: Aromatherapy is gaining popularity, and soy wax melts are no exception. They provide various therapeutic benefits because they come in different fragrances that help cleanse, soothe, and create calming or invigorating environments.
  • Soy wax melts provide opportunities for creativity: With the different scents, sizes, and packaging designs, creating and branding your soy wax melts is an excellent opportunity for creativity and innovativeness.

In conclusion, soy wax melts are a great business idea that provides customers a product that they'll not only love but will luxuriate in. They are eco-friendly, long-lasting, versatile, cost-effective, therapeutic, and offer opportunities for creative branding. In using these different qualities to create an advantageous business, Soy wax can be a highly rewarding entrepreneurial venture.

Aromatherapy Wax Melts

Aromatherapy wax melts are a type of scented wax that can be used in wax warmers for the purpose of dispelling pleasant and calming scents around a room.

  • Unlike traditional candles, wax melts do not produce smoke or soot, making them a cleaner alternative for the environment
  • Aromatherapy wax melts are made with natural ingredients such as essential oils
  • The scents from the wax melts can have different impact on the psychological and emotional state of a person
  • The aroma can have a soothing effect on the mind and body, helping reduce stress levels
  • Aromatherapy wax melts can be customized for use in different occasions based on scents such as lavender for relaxation or peppermint for an energizing atmosphere

As a business idea, aromatherapy wax melts can be very lucrative for several reasons.

  • Aromatherapy wax melts are affordable to make, making them ideal for small businesses with low budget
  • The market for aromatherapy products is growing because people are interested in using natural alternatives for promoting well-being
  • Aromatherapy wax melts can be retailed in various outlets including online stores, brick and mortar shops and even craft fairs
  • Customizable fragrances and designs can attract diverse customers and make the products unique and highly marketable
  • Since the products can be sold at a variety of affordable price points, it can capture customers who may not be able to afford highly-priced luxury goods

Specialty Wax Melts (eg, Glitter, Metallic, Etc)

Specialty wax melts are a unique and on-trend product that is gaining popularity with both candle lovers and home decor enthusiasts. These wax melts are made with special additives that give them a glitter or metallic finish.

Here are a few reasons why specialty wax melts would make a great business idea:

  • Eye-catching product: With their eye-catching glitter and metallic finishes, specialty wax melts are sure to stand out on store shelves and online marketplaces. They make the perfect addition to any home decor collection.
  • High-demand product: Wax melts in general are becoming increasingly popular as a safer alternative to traditional candles. Adding a unique twist with glitter and metallic finishes is sure to attract even more customers.
  • Easy to make: Creating specialty wax melts requires only a few additional steps and ingredients, making it a relatively easy product to produce in bulk.
  • Affordable materials: Compared to other home decor products, the materials required to make specialty wax melts are relatively affordable, making it a cost-effective business idea.
  • Ability to customize: Specialty wax melts can be customized to match different color schemes and scents. This opens up the possibility of developing a variety of product lines to appeal to different customers.

By tapping into the growing demand for specialty wax melts, entrepreneurs can create a unique and profitable business.

Seasonal Wax Melts

Wax melts have become increasingly popular in recent years, becoming a staple in households everywhere. If you're looking to start a small business, offering seasonal wax melts may be a profitable and fun idea. Here's why:

  • Seasonal wax melts are unique: While many people use scented candles, offering boutique wax melts in seasonal fragrances can add an extra touch of uniqueness and customization to their homes.
  • They create a sense of nostalgia: Seasonal fragrances like cinnamon and apple pie in the fall or peppermint and vanilla in the winter can ignites a sense of nostalgia and make the user feel more festive and cozy in their homes.
  • They make great gifts: Customized, seasonal wax melts can also make great gifts for friends and family during the holidays or other special occasions. Spread the joy and cheer with your personalized creations.
  • You can experiment with new and unique scents: Seasonal wax melts give you the opportunity to get creative with your scents beyond the usual vanilla and lavender. For example, spring scents could include fresh rain, lilac, or magnolia, whereas summer could include beach-inspired scents like coconut and pineapple.
  • They are cost-effective: Starting a business with seasonal wax melts is a low-cost option as it can be done from the comfort of your own home. You can purchase your supplies in bulk, which helps to save money in the long run.
  • They have a long-lasting scent: Lastly, wax melts have a longer-lasting scent than most candles, making them an affordable option for people to enjoy their seasonal favorites for a longer period of time.

Injecting the festive, unique, and nostalgic feeling into people's homes with your winter, spring, summer, or fall seasonal wax melts could give way to an entrepreneurial and profitable business that you can run and continuously add to without breaking the bank.

All Natural Wax Melts

All Natural Wax Melts are a type of scented product that is made from all-natural ingredients such as pure beeswax, fragrance oils, and essential oils. These wax melts are a wonderful alternative to traditional candles as they do not produce harmful toxins or chemicals when burned, making them a healthier and eco-friendly option for consumers. The demand for sustainable and natural products is growing rapidly, making natural wax melts a great business idea for both experienced and aspiring entrepreneurs.

  • All-natural wax melts are made from pure beeswax and other natural ingredients like essential oils and botanical extracts, making them an eco-friendly option that is less harmful to the environment.
  • Since natural wax melts are free of synthetic materials, they do not produce harmful toxins or chemicals when burned, making them a healthier option for consumers.
  • Natural wax melts come in a variety of scents, making it easy to customize and offer a wide range of different options for consumers to choose from.
  • Not all wax melts are created equal, and consumers are willing to pay more for high-quality, natural products.
  • Starting a natural wax melt business requires minimal investment and can easily be operated from home with low overhead and startup costs.
  • Natural wax melts offer a strong value proposition for consumers, making them an excellent product to market through various sales channels like online marketplaces, social media, and craft fairs.

Wholesale Wax Melts

Are you looking for a new business idea that's both profitable and enjoyable? Consider wholesale wax melts. Not sure what they are or how they could fit into your business model? Here's a rundown:

  • Wholesale wax melts are scented pieces of wax used in wax burners to fill a space with fragrance
  • They come in a variety of scents, from traditional options like lavender or vanilla, to unique combinations like sea salt and plumeria
  • Wax melts are a preferred alternative to traditional candles for many people, as they don't produce the same level of soot or smoke
  • There's a growing demand for high-quality, all-natural wax melts, making this market particularly attractive to environmentally-conscious consumers

If you're interested in creating a wholesale wax melt business, there are a few key things you'll need to keep in mind:

  • Develop a unique brand identity and packaging that will stand out from competitors
  • Source high-quality, all-natural ingredients to appeal to eco-conscious consumers
  • Choose a diverse range of scents to appeal to a wide variety of customers
  • Offer competitive pricing and clear communication with your clients about delivery times, minimum orders, and more

In addition to being a lucrative business idea, there's a lot of creative opportunity in the wholesale wax melts market. By experimenting with different scent combinations and packaging designs, you can create a truly unique business that stands out from the crowd. So if you're looking for a new venture that blends creativity, sustainability, and profitability, wholesale wax melts might just be the perfect fit for you.

Diy Wax Melts Kits

Have you ever walked into a room and been immediately transported to a different world by the smell in the air? Scented candles and wax melts are great for bringing a cozy, inviting atmosphere to any space. But have you ever thought about making your own?

A DIY wax melt kit is a great way to create your own scents and engage with a fun, interactive hobby. And for entrepreneurs, offering these kits as a product can be a lucrative business idea.

  • DIY wax melt kits usually include a combination of wax (made from soy, beeswax, or other natural materials), fragrance oils, and molds.
  • They may also include tools such as a melting pot, thermometer, and stirring utensils.
  • Customers can mix and match scents to create their own unique blends, or follow recipes included in the kit.
  • For those interested in selling the kits, there is potential to cater to a variety of markets, including eco-conscious consumers, those interested in at-home crafts, and those who prioritize all-natural ingredients.
  • The kits can be sold through a personal website, social media platforms, or on popular e-commerce websites.

Overall, a DIY wax melt kit is a unique and customizable product that appeals to a wide range of consumers. By tapping into the growing interest in sustainable, all-natural products and the popularity of at-home crafts, this business idea has potential to be successful.


Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.