Business ideas
8 min read

How to Start a Profitable Eyelash Extension Business [11 Steps]

Learn how to start your own eyelash extension business with our 11+ step guide. From training to marketing, we cover it all. Start your dream business today! #eyelashextensions #beautybusiness #entrepreneur
Nick

By Nick Cotter
Updated Feb 02, 2024

image of a eyelash extension business
This page may feature products from our affiliate partners, which could influence the products we discuss due to potential compensation. Despite this, our evaluations are impartial, based solely on our independent analysis. The content here is intended for informational purposes and should not be seen as legal advice. For professional guidance, consulting with a legal expert is recommended.
What are you waiting for?
Quit that job & start your business with ZenBusiness today.

1. Perform market analysis.

Before venturing into the eyelash extension business, it is crucial to conduct a thorough market analysis. This will give you insights into the industry trends, target demographics, and competitive landscape. Here's how to go about it:

  • Research the current trends in eyelash extensions to understand what styles, lengths, and materials are in demand.
  • Analyze your target demographic, including their age, income level, beauty routines, and preferences to tailor your services accordingly.
  • Identify your direct competitors, noting their pricing, services, marketing strategies, and customer reviews to find your competitive edge.
  • Understand the regulatory environment for beauty services in your area to ensure compliance with health and safety standards.
  • Assess the local market demand by surveying potential clients or using online tools to gauge interest in eyelash extension services.
  • Examine the supply chain for eyelash extension materials to ensure you can source quality products consistently.
  • Consider the potential for online sales of aftercare products, which can expand your market beyond your local area.
image of a eyelash extension business

Are eyelash extension businesses profitable?

Yes, eyelash extension businesses can be profitable. With a good business model and a successful marketing strategy, you can generate a consistent income from your business. Additionally, many people pay for regular maintenance of their eyelash extensions, which can help to generate more consistent income for your business.

Business Plan Partners
LivePlan logo
LivePlan
Simplify Business Planning with LivePlan - Plan, Track, and Grow Your Business Effortlessly. Save up to 40% today!
Newfoundrz Rating ★★★★★

2. Draft a eyelash extension business plan.

Starting an eyelash extension business requires careful planning to set a solid foundation for success. A comprehensive business plan will outline your business goals, strategies, and the resources you need. Here's a brief guide to help you draft an effective business plan:

  • Begin by summarizing your business concept, including the type of eyelash extension services you plan to offer and your unique selling proposition.
  • Describe your target market in detail, focusing on demographics, customer needs, and how you plan to meet them.
  • Conduct a thorough market analysis to understand your competition and the demand for eyelash extensions in your chosen area.
  • Outline your marketing and sales strategies, detailing how you will attract and retain customers.
  • Organize the operational plan, including your business location, the equipment you'll need, and your staffing requirements.
  • Develop a financial plan, projecting your startup costs, pricing strategy, revenue forecasts, and a break-even analysis.
  • Establish clear business goals and objectives, with milestones to help you measure success.
  • Include an appendix with any supporting documents or additional information that can strengthen your business plan.

How does a eyelash extension business make money?

A eyelash extension business can make money through booking appointments for services, retailing products and supplies, and providing additional services such as tinting, which can add extra income. It is important to identify a target audience in order to maximize profit potential. For example, a eyelash extension business may target women aged 18-35 looking to enhance their natural beauty. Additionally, they may offer discounts or promotions to increase clientele and sales. Finally, marketing is a key component necessary for success in order to position the business within the industry and attract customers.

3. Develop a eyelash extension brand.

Creating a unique eyelash extension brand is a pivotal step in setting your business apart in the competitive beauty industry. Your brand encompasses not just your logo or product design, but the complete experience customers will associate with your eyelash extensions. Here's how you can develop a strong, memorable brand:

  • Identify your target audience and understand their preferences, values, and needs to tailor your brand's messaging and aesthetic accordingly.
  • Develop a brand identity that includes a distinctive name, logo, color scheme, and visual elements that reflect the ethos and personality of your brand.
  • Create a brand story that connects emotionally with your customers, highlighting the inspiration behind your eyelash line and the benefits it offers.
  • Ensure brand consistency across all platforms and materials, from your website and social media profiles to packaging and marketing collateral.
  • Consider the customer experience and strive to offer exceptional service, which can become a central part of your brand reputation.
  • Engage with your audience through social media and content marketing to build a community around your brand and foster loyalty.
  • Protect your brand by registering trademarks for your name, logo, and any unique product designs to ensure exclusive rights.
>> MORE:

How to come up with a name for your eyelash extension business?

When coming up with a name for your eyelash extension business, it's important to consider the purpose of the business and the associated values. Think about what you want to communicate when potential customers hear your business name. Keep it simple and memorable, but also make sure it reflects your brand. Consider using words that evoke feelings of beauty, glamour, or confidence if that's what you'd like to focus on. Finally, make sure the name is unique and distinct from other similar businesses so customers are more likely to recall it quickly.

Featured Business Formation Partners
image of ZenBusiness logo
ZenBusiness
Turn your business vision into reality with ZenBusiness's streamlined LLC formation and expert support services.
Newfoundrz Rating ★★★★★
image of Northwest Registered Agent logo
Northwest Registered Agent
Secure your business's future with Northwest Registered Agent's personalized LLC formation and privacy-focused expertise.
Newfoundrz Rating ★★★★★
image of Bizee logo
Bizee
Kickstart your business effortlessly with Bizee's comprehensive LLC services and free first-year registered agent support.
Newfoundrz Rating ★★★★★

4. Formalize your business registration.

Formalizing your business registration is a critical step in legitimizing your eyelash extension venture. This process varies by location but typically involves a few key steps. Here's a guide to help you navigate this stage:

  • Choose a business structure that suits your needs, such as a sole proprietorship, partnership, limited liability company (LLC), or corporation, and file the necessary paperwork with your state's Secretary of State office or relevant authority.
  • Obtain an Employer Identification Number (EIN) from the Internal Revenue Service (IRS) for tax purposes, especially if you plan to hire employees.
  • Register your business name through a Doing Business As (DBA) if your trade name differs from your legal name.
  • Apply for any required state and local business licenses and permits, which may include a general business license, a cosmetology license, or a specific license for eyelash services.
  • Check with your local government regarding zoning laws to ensure your chosen business location is compliant with regulations.
  • Consider registering for state taxes, which may include sales tax or unemployment insurance if you're hiring employees.

Resources to help get you started:

Explore valuable resources designed specifically for eyelash extension entrepreneurs, featuring market trends, operational excellence, and strategic growth insights:

  • Beauty Industry Report: Offers comprehensive market analysis and trends important for eyelash extension businesses. BeautyIndustryReport.com
  • Lash Inc Magazine: Provides articles, reviews, and interviews focusing on the technical and business aspects of the eyelash extension industry. LashInc.com
  • Eyelash Magazine: Showcases the latest styles, products, and techniques in lash extensions, along with marketing and business growth tips. EyelashMag.com
  • Modern Salon: Features business strategies, product updates, and educational content for beauty professionals, including eyelash technicians. ModernSalon.com
  • Professional Beauty Association: Offers industry research, business tools, and networking opportunities for beauty entrepreneurs. ProBeauty.org

5. Acquire necessary licenses and permits for eyelash extension.

Securing the proper licenses and permits is a critical step in establishing your eyelash extension business legally and professionally. This ensures that you comply with local, state, and federal regulations, which can vary depending on your location. Here's a guide to help you navigate the process:

  • Research Local Regulations: Check with your city or county government to understand the specific licenses and permits required for a beauty-related business, such as a cosmetology license or a salon license.
  • State Board of Cosmetology: Contact your state's board of cosmetology to inquire about the need for a specialized esthetician or cosmetologist license for eyelash extensions.
  • Health and Safety Permits: Ensure you have health department permits if required, which confirm that your salon meets sanitation standards.
  • Business License: Apply for a general business license to operate legally in your city or state.
  • Zoning and Building Permits: Verify that your chosen location is zoned for a beauty business and obtain any necessary building permits for renovations.
  • Professional Liability Insurance: While not a permit, obtaining liability insurance can protect you against claims related to accidents or injuries.

What licenses and permits are needed to run a eyelash extension business?

In order to run an eyelash extension business, you will generally need a state business license and any applicable local permits. If you are hiring employees, you will also likely need to register with your state's unemployment insurance and workers' compensation programs. Depending on the state, you may also need a professional or cosmetology license.

6. Open a business bank account and secure funding as needed.

When starting an eyelash extension business, it's essential to manage finances professionally and prepare for any upfront costs. Opening a business bank account separates your personal and business finances, providing clear insight into your business’s cash flow. If you require additional funds to kickstart or expand your business, consider the following steps:

  • Research banks that offer business banking services and choose one that aligns with your business needs, considering fees, accessibility, and customer service.
  • Gather necessary documentation, such as your business license, EIN, and personal identification, to open your business bank account.
  • Explore various funding options, including small business loans, business credit cards, investors, or crowdfunding platforms, to secure the capital you need.
  • Prepare a solid business plan to present to potential lenders or investors that outlines your business strategy, financial projections, and unique selling propositions.
  • Understand the terms and conditions of any financing you consider, including interest rates, repayment schedules, and any potential impacts on your business's equity or control.
  • Consider starting small and scaling up as your business grows to minimize debt and reduce financial risk.

7. Set pricing for eyelash extension services.

Setting the right prices for your eyelash extension services is crucial to attract and retain customers while ensuring your business remains profitable. Consider the cost of materials, your expertise, the time required for each service, and the going rates in your area to establish competitive pricing. Follow these guidelines to help you set fair and profitable prices:

  • Calculate your costs: Factor in the cost of eyelash extension materials, overheads, and your time to ensure each service covers its expenses and contributes to profit.
  • Analyze the competition: Research prices of similar services in your area to ensure your pricing is competitive. Don’t undervalue your services, but also avoid overpricing that could drive potential clients away.
  • Offer tiered pricing: Create different price points for various types of eyelash extensions, such as classic, volume, and hybrid lashes, to cater to a range of client preferences and budgets.
  • Consider time-based pricing: Set higher prices for longer, more intricate services and lower prices for quicker touch-up appointments.
  • Introduce packages: Offer package deals or memberships for repeat customers that provide value and encourage client loyalty.
  • Adjust as needed: Regularly review your costs and client feedback to adjust pricing. This will help you stay competitive and profitable as your business grows.

What does it cost to start a eyelash extension business?

Initiating a eyelash extension business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $5000 for launching such an business. Please note, not all of these costs may be necessary to start up your eyelash extension business.

8. Acquire eyelash extension equipment and supplies.

To kick off your eyelash extension business, having the right equipment and supplies is crucial for delivering professional services and ensuring client satisfaction. Your selection of products should be high-quality, reliable, and cater to a variety of client needs. Here is a list of the essentials you'll need to acquire:

  • Eyelash Extensions: A variety of lengths, thicknesses, and curls to suit different client preferences.
  • Adhesive: High-grade, long-lasting eyelash glue suitable for sensitive eyes.
  • Primer and Debonder: For prepping the lashes and removing extensions if necessary.
  • Tweezers: Several pairs of precision tweezers for isolating and applying lashes.
  • Disposable Applicators and Brushes: For hygienic application of products and lash grooming.
  • Eye Pads and Tape: To protect the under-eye area and secure lashes during the application process.
  • Microfiber Brushes: For precise removal of excess adhesive and lash separation.
  • Disinfectant Solution: To keep all reusable tools clean and sanitized.
  • Comfortable Seating: A reclining chair or lash bed for clients, and an ergonomic chair for the technician.
  • Magnifying Lamp: To enhance visibility and precision during lash application.
  • Aftercare Kits: To provide clients with the necessary items for maintaining their lash extensions.

List of software, tools and supplies needed to start a eyelash extension business:

  • Eyelash Extension Kit - between $200-400
  • Eyelash Glue – around $10/tube
  • Tweezers - $10-20 each
  • Cleansers and Lash Primers – around $10-30 each
  • Makeup Remover – around $20 for a bottle
  • Mascara Wands - around $5-10 per pack
  • Isolation Gel Pads – around $25 per pair
  • Under Eye Gel Pads - around $15-20 each
  • Lash Adhesive Rings - around $5 for a pack of 50 rings
  • Brushes and Combs - around $10 for a set of 3 brushes/combs

9. Obtain business insurance for eyelash extension, if required.

Securing the right business insurance is an essential step when starting an eyelash extension business. It not only protects your business from potential liabilities but also builds trust with your clients. Here are some of the key insurance options to consider:

  • Professional Liability Insurance: Also known as Errors and Omissions (E&O) insurance, it covers legal costs if a client sues for unsatisfactory services or negligence.
  • General Liability Insurance: This insurance protects against claims of bodily injury or property damage that occur at your business premises.
  • Product Liability Insurance: If you sell eyelash care products, this insurance can cover damages stemming from product defects.
  • Property Insurance: This protects the physical location of your business and its contents against fire, theft, and other damages.
  • Workers' Compensation Insurance: Required if you have employees, it covers medical costs and lost wages if they get injured on the job.

Check with your local regulations to ensure you meet all insurance requirements for your eyelash extension business.

10. Begin marketing your eyelash extension services.

Once your eyelash extension business is ready to welcome clients, it's crucial to spread the word and attract customers. Effective marketing is the key to establishing your brand, creating a loyal customer base, and standing out in a competitive market. Here are some tips to help you begin marketing your eyelash extension services:

  • Build a Strong Online Presence: Create a professional website and maintain active social media profiles on platforms like Instagram and Facebook, showcasing before-and-after photos of your work.
  • Leverage Local SEO: Optimize your online content with relevant keywords and register your business on Google My Business to appear in local search results.
  • Offer Introductory Promotions: Attract new clients with special deals, such as discounts on first-time services or referral bonuses for clients who bring friends.
  • Network with Local Businesses: Partner with local salons, spas, and boutiques to promote your services to their clientele through cross-promotions or joint events.
  • Encourage Reviews and Testimonials: Request feedback from satisfied customers and use positive reviews as social proof on your website and social media channels.
  • Utilize Paid Advertising: Consider using targeted ads on social media or Google AdWords to reach potential clients in your area.
>> MORE:

What licenses and permits are needed to run a eyelash extension business?

  • Eyelash Extension Kit - between $200-400
  • Eyelash Glue – around $10/tube
  • Tweezers - $10-20 each
  • Cleansers and Lash Primers – around $10-30 each
  • Makeup Remover – around $20 for a bottle
  • Mascara Wands - around $5-10 per pack
  • Isolation Gel Pads – around $25 per pair
  • Under Eye Gel Pads - around $15-20 each
  • Lash Adhesive Rings - around $5 for a pack of 50 rings
  • Brushes and Combs - around $10 for a set of 3 brushes/combs

11. Expand your eyelash extension business.

As your eyelash extension business begins to flourish, looking into expansion can help you reach new heights and secure your brand's presence in the beauty industry. From broadening your services to scaling your operations, here are strategic steps to consider for growth:

  • Diversify your services: Introduce new styles, lengths, and colors of extensions, or offer complementary services like brow shaping or facials to attract a wider client base.
  • Invest in marketing: Boost your online presence through social media, SEO, and influencer partnerships while also exploring traditional advertising such as local print or radio ads.
  • Train and hire more staff: Expand your team with well-trained professionals to accommodate more appointments and ensure high-quality service.
  • Open additional locations: Research demographically favorable areas for potential new branches of your eyelash extension business.
  • Offer franchising opportunities: Franchise your successful business model to allow entrepreneurs to open their own branches under your established brand name.
  • Explore e-commerce: Sell related beauty products online, such as lash care kits or branded merchandise, to supplement your service-based revenue.
  • Partner with local businesses: Collaborate with hair salons, spas, and bridal shops to offer packaged deals and gain referrals.