Business ideas
8 min read

How to Start a Profitable Strip Lash Business [11 Steps]

Start a profitable strip lash business in 11 easy steps. Learn how to launch your own business in the lash industry, from finding your supplier to marketing your products. Get started today!

By Nick Cotter
Updated Feb 02, 2024

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This page may feature products from our affiliate partners, which could influence the products we discuss due to potential compensation. Despite this, our evaluations are impartial, based solely on our independent analysis. The content here is intended for informational purposes and should not be seen as legal advice. For professional guidance, consulting with a legal expert is recommended.
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1. Perform market analysis.

Starting a strip lash business requires a thorough understanding of the market landscape to identify opportunities and tailor your strategy accordingly. By analyzing current trends, consumer preferences, and the competitive environment, you can position your business for success. Here are some key steps to undertake during your market analysis:

  • Research the existing demand for strip lashes by looking at industry reports and sales data to understand market size and growth potential.
  • Analyze your target audience, including age, gender, lifestyle, and buying habits, to tailor your products and marketing efforts.
  • Study competitors by evaluating their product offerings, pricing strategies, brand positioning, and customer reviews to find gaps in the market.
  • Investigate potential sales channels, whether online, in beauty stores, or through salons, and determine where your target customers are most likely to purchase strip lashes.
  • Consider the impact of social media influencers and beauty bloggers on consumer choices and explore potential partnerships to promote your products.
  • Stay updated with industry trends and innovations in product materials, designs, and application methods to ensure your offerings remain relevant and appealing.
strip lash business image

Are Strip Lash businesses profitable?

Yes, strip lash businesses can be highly profitable. The amount of income they generate depends on the amount of effort and resources put into marketing, branding and providing quality services. Additionally, the cost of materials can also make a big difference in the profitability of a strip lash business.

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2. Draft a strip lash business plan.

Starting a strip lash business requires careful planning and a strategic approach. A comprehensive business plan is crucial for outlining your vision, setting goals, and attracting investors or partners. Here's a guide to help you draft an effective strip lash business plan:

  • Analyze the market to understand current trends, customer needs, and the competitive landscape.
  • Define your target audience, including demographics, purchasing habits, and preferences.
  • Determine your unique selling proposition (USP) and what sets your strip lashes apart from competitors.
  • Outline your product range, including different styles, materials, and any complementary products or services.
  • Develop a pricing strategy that balances competitiveness with profitability.
  • Plan your sales channels – whether selling directly to consumers online or through retailers.
  • Create a marketing plan that encompasses branding, advertising, promotions, and social media outreach.
  • Establish an operational plan for production, inventory management, shipping, and customer service.
  • Include financial projections with startup costs, forecasted revenue, and a break-even analysis.
  • Identify potential risks and how you plan to mitigate them.
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How does a Strip Lash business make money?

A strip lash business typically makes money by selling strip lashes to customers. These lashes can be sold in a variety of ways, including in stores, online, or through direct sales. The business may also earn money through providing services such as lash extensions, lash lifts, and lash tinting. Additionally, they may sell other products related to the lash industry, such as adhesives and makeup.

3. Develop a strip lash brand.

Developing a strip lash brand is a crucial step in carving out your niche in the beauty industry. Your brand embodies the essence of your product, reflecting its uniqueness and appeal to your target market. Here are some key points to guide you in building a strong and memorable strip lash brand:

  • Define Your Brand Identity: Establish a clear brand identity that includes your brand name, logo, color scheme, and overall aesthetic. This will be the first impression customers have of your lash line.
  • Identify Your Unique Selling Proposition (USP): Determine what sets your lashes apart from competitors, such as material quality, variety of styles, or application ease, and emphasize that in your branding.
  • Target Audience: Understand your target demographic's preferences and needs. Tailor your branding to resonate with them, whether that's through luxurious, eco-friendly, or budget-friendly messaging.
  • Packaging Design: Invest in attractive and distinctive packaging that not only protects the lashes but also stands out on shelves and online platforms.
  • Consistent Messaging: Ensure your brand message is consistent across all channels, from your website to social media, to establish a strong brand presence and build customer loyalty.

How to come up with a name for your Strip Lash business?

When trying to come up with a name for your strip lash business, it helps to think of words that evoke a feeling of beauty, glamour, and femininity. Try to combine words that capture the essence of your strip lash business in an interesting way. Consider using alliteration, rhyming words, or a play on words to make the name memorable and unique. Don't forget to search the internet to make sure that the name is not already taken by another business.

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4. Formalize your business registration.

Formalizing your business registration is a crucial step towards establishing a legitimate strip lash venture. This process gives your business legal standing, protects your brand, and helps in dealing with suppliers and customers. Follow these steps to ensure your business is properly registered:

  • Choose a business structure: Decide if you want to operate as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each structure offers different legal and tax implications.
  • Register your business name: Ensure your business name is unique and not already in use. Then, register it with the appropriate state authorities or through a professional service.
  • Obtain necessary permits and licenses: Research the specific permits and licenses required in your area for a strip lash business. This may include a cosmetology license, a general business license, or a retailer's permit.
  • Apply for an EIN: If needed, apply for an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan to hire employees.
  • Understand tax obligations: Familiarize yourself with the local, state, and federal tax requirements to ensure compliance and avoid penalties.

Resources to help get you started:

Explore vital resources designed for strip lash entrepreneurs aiming to gain insights into market trends, optimize operations, and drive business growth:

  • Beauty Industry Reports: Comprehensive analysis of the cosmetics space, including trends in eyelash extensions. Available from market research firms like IBISWorld and Mintel.
  • Cosmetics Business News: Regular updates and newsletters providing the latest in beauty industry innovations and trends at
  • Lash Inc Magazine: A publication dedicated to professionals in the lash industry, offering insights on techniques, products, and business tips at
  • The Lashpreneur Society: An online community and resource offering courses, coaching, and tips for lash artists and entrepreneurs at
  • Beauty Business Journal: Offers strategic advice, industry reports, and market insights specifically geared towards entrepreneurs in the beauty sector, including those in the strip lash market at

5. Acquire necessary licenses and permits for strip lash.

Starting a strip lash business requires not just passion and expertise but also compliance with legal requirements. To ensure your business operates without any hiccups, it's crucial to secure all necessary licenses and permits. Here's a guide to help you navigate this step:

  • Research local regulations: Different regions have varying requirements for beauty-related businesses. Contact your city or county clerk's office to find out what's needed in your area.
  • Obtain a business license: Most businesses need a general business license to legally operate. Apply for one through your local government.
  • Check for specialized permits: Depending on your location, you might need a cosmetology or esthetician license, or a specific permit to sell beauty products.
  • Consider health and safety inspections: If you have a physical location, you'll likely need to pass a health inspection. Ensure your space complies with sanitation and safety standards.
  • Register for sales tax: If you're selling products, register with your state's tax department to collect sales tax from customers.
  • Stay informed about renewals: Licenses and permits are not indefinite. Note the expiration dates and keep track of when you need to renew them.

6. Open a business bank account and secure funding as needed.

Starting a strip lash business requires not just creativity and an eye for beauty, but also sound financial planning. Opening a dedicated business bank account is crucial for managing finances effectively, and securing funding can help scale your operations. Here are key steps to take:

  • Choose the Right Bank: Research banks to find one that offers favorable terms for small businesses, such as low fees, online banking, and good customer service.
  • Prepare Documentation: Gather all necessary documents, which typically include your business registration, EIN (Employer Identification Number), and personal identification.
  • Understand Your Needs: Estimate your initial costs and ongoing expenses to determine how much funding you'll need to start and maintain your strip lash business.
  • Explore Funding Options: Look into small business loans, lines of credit, investors, or crowdfunding platforms as potential sources of funding.
  • Develop a Business Plan: A well-thought-out business plan can increase your chances of securing funding by demonstrating the viability and growth potential of your strip lash venture.
  • Keep Records: Once your account is set up, use accounting software to track your expenses and income, ensuring that your financials are in order for tax time and potential audits.

7. Set pricing for strip lash services.

Setting the right price for your strip lash services is crucial to attract customers while ensuring profitability. Your pricing strategy should reflect the quality of your products, the expertise of your services, and the local market conditions. Consider these key points when determining your pricing:

  • Analyze Competitor Prices: Research what other lash businesses in your area are charging to understand the market rate.
  • Cost of Goods Sold: Factor in the cost of the lashes themselves, as well as any adhesives or tools used during application.
  • Time Investment: Consider how much time it takes for a full strip lash application and price your services accordingly for your time and expertise.
  • Value-Added Services: If you offer additional services such as lash customization or after-care kits, include these in your pricing structure.
  • Special Offers: Introduce introductory discounts or bundle deals for new customers to encourage trial of your services.
  • Seasonal Pricing: Adjust prices for peak seasons or special events when demand for lash services may increase.
  • Pricing Tiers: Offer different pricing tiers based on lash styles or lengths to cater to a wider range of preferences and budgets.

What does it cost to start a Strip Lash business?

Initiating a strip lash business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $6000 for launching such a strip lashbusiness. Please note, not all of these costs may be necessary to start up your strip lash business.

8. Acquire strip lash equipment and supplies.

Starting a strip lash business entails having the right tools and supplies to ensure professional application and customer satisfaction. Quality products will not only make your work stand out but also help build a loyal clientele. Here's a list of essential equipment and supplies you'll need:

  • Faux Mink or Silk Lashes: Offer a variety of lengths, curls, and thicknesses to cater to different client preferences.
  • Lash Adhesive: Invest in high-quality, long-lasting, and hypoallergenic lash glues.
  • Tweezers: Get precision tweezers for lash application, isolation, and removal.
  • Scissors: A sharp pair for trimming lashes to the perfect size.
  • Lash Applicator Tool: Some clients prefer using an applicator for easier handling of lashes.
  • Lash Cleanser: To prep natural lashes before application and for aftercare maintenance.
  • Disposable Mascara Wands and Micro Brushes: For grooming lashes and precise adhesive application.
  • Eye Pads or Medical Tape: To protect the lower lashes and skin during application.
  • Mannequin Head for Practice: Essential for honing your application skills.
  • Carrying Case: For organizing and transporting your supplies.

List of Software, Tools and Supplies Needed to Start a Strip Lash Business:

  • Packaging materials (boxes, tape, labels, etc.)
  • Eyelash glue
  • Eyelash adhesive remover
  • Individual lash strips
  • Tweezers
  • Mirror
  • Website to promote your business
  • Marketing materials (business cards, flyers, etc.)
  • Payment processing software (eg. PayPal, Stripe, etc.)
  • Invoicing software
  • Inventory and order management software
  • Customer relationship management software

9. Obtain business insurance for strip lash, if required.

Ensuring your strip lash business is properly insured is a crucial step to protect your investments and customer satisfaction. The right business insurance can safeguard against unforeseen circumstances, providing peace of mind as you grow your venture. Here are some key points to consider when obtaining business insurance:

  • Research Different Types of Insurance: Explore general liability insurance, product liability insurance, and professional liability insurance to understand what coverage suits your business needs.
  • Consult with Insurance Professionals: Reach out to insurance agents or brokers who specialize in beauty industry policies to get tailored advice and quotes.
  • Consider Coverage Scope: Determine the level of coverage required based on your business size, the volume of sales, and the risk associated with your operations.
  • Compare Quotes: Obtain insurance quotes from several providers to compare coverage options and costs before making a decision.
  • Review Policy Details: Read the policy terms carefully to ensure you understand what is covered, any exclusions, and the claims process.
  • Stay Compliant: Ensure that your insurance meets any legal requirements for your locality and industry standards.
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10. Begin marketing your strip lash services.

Marketing is key to the success of your strip lash business, attracting new clients and retaining existing ones. To effectively promote your services, you'll need to use a combination of strategies that showcase the quality and uniqueness of your lash offerings. Here are some tips to get you started:

  • Develop a brand identity: Create a memorable logo, choose a color scheme, and develop a voice that reflects your business ethos, which will be used across all marketing materials.
  • Build a professional website: Ensure it's user-friendly, mobile-optimized, and contains clear information about your services, pricing, and booking process.
  • Leverage social media: Use platforms like Instagram and Facebook to post before-and-after photos, client testimonials, and special promotions.
  • Engage in local partnerships: Collaborate with local beauty salons, boutiques, and influencers to reach a wider audience.
  • Offer introductory deals: Attract new customers with discounts, referral programs, or loyalty benefits.
  • Utilize online advertising: Consider pay-per-click ads on Google or sponsored posts on social media to target potential clients in your area.
  • Attend trade shows and events: Network with industry professionals and potential clients at beauty expos and local community events.
  • Collect and showcase reviews: Encourage satisfied clients to leave positive reviews online, which you can then highlight on your website and social media profiles.

  • Packaging materials (boxes, tape, labels, etc.)
  • Eyelash glue
  • Eyelash adhesive remover
  • Individual lash strips
  • Tweezers
  • Mirror
  • Website to promote your business
  • Marketing materials (business cards, flyers, etc.)
  • Payment processing software (eg. PayPal, Stripe, etc.)
  • Invoicing software
  • Inventory and order management software
  • Customer relationship management software

11. Expand your strip lash business.

Expanding your strip lash business is crucial for long-term success and growth. It involves diversifying your offerings, reaching new customers, and optimizing your operations. Follow these guidelines to scale up effectively and sustainably.

  • Introduce new styles and varieties of lashes to cater to a broader range of customer preferences and occasions.
  • Partner with beauty influencers and makeup artists to promote your products through social media and tutorials.
  • Set up an online store or enhance your existing website with e-commerce functionality to reach a global audience.
  • Offer training courses or workshops on lash application to establish your brand as an authority in the beauty industry.
  • Attend trade shows and beauty expos to network with industry professionals and showcase your product line.
  • Implement a customer loyalty program to encourage repeat business and word-of-mouth referrals.
  • Explore wholesale opportunities with beauty salons, spas, and retailers to distribute your lashes more widely.
  • Invest in professional packaging and branding to make your products more appealing and recognizable.
  • Utilize customer feedback to improve product quality and customer service continuously.