Business ideas
15 min read

10+ Best & Profitable Self Care Business Ideas in 2023

As a business owner, it's important to take care of yourself in order to take care of your business. But let's face it, the usual self-care routines like bubble baths and meditation aren't always enough to recharge your batteries. If you're in need of some creative and demanding self-care business ideas, you're in the right place. Not only will these ideas help you take care of yourself, but they can also be turned into profitable businesses. So, get ready to prioritize your self-care and take your entrepreneurial game to the next level with these 10+ creative and demanding self-care business ideas.

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Updated on:
March 5, 2023
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Table of Contents:

Our List of 10+ Best Self Care Business Ideas:

1. Life coaching.

Have you ever heard of life coaching? It's a growing industry that's becoming more popular by the day. Essentially, life coaching is a type of support that helps people achieve their goals, improve their relationships, and increase their overall happiness and well-being. Life coaches use a variety of techniques and strategies to help their clients succeed, such as mindfulness exercises, accountability, and action planning.

If you're an entrepreneur looking for a business idea that can make a positive impact on people's lives, life coaching might be worth considering. Here are a few reasons why:

  • High demand: According to a report by IBISWorld, the life coaching industry has grown an average of 4.8% per year over the past five years. With people looking for ways to improve their lives and achieve their goals, there's no shortage of potential clients.
  • Flexibility: As a life coach, you have the freedom to set your own schedule and work from almost anywhere. This is especially appealing if you're someone who values their independence and wants to avoid the traditional 9-5 grind.
  • Low startup costs: Starting a life coaching business doesn't require a lot of overhead or equipment. In fact, you could get started with just a phone or computer and an internet connection.
  • Making a difference: One of the most rewarding parts of life coaching is the opportunity to make a positive impact on your clients' lives. By helping them achieve their goals and improve their relationships, you'll be contributing to their overall happiness and well-being.

Of course, starting a successful life coaching business takes more than just a desire to help people. You'll need to invest in your own education and training, develop a solid business plan, and put in the hard work required to grow your client base. But if you're passionate about helping others and willing to put in the effort, life coaching might just be the perfect business idea for you.

2. Personal training.

Personal training is a great business idea for anyone who is passionate about fitness and has a desire to help others. A personal trainer helps individuals set and achieve fitness goals through personalized exercise plans, nutritional guidance, and motivation.

Benefits of personal training:

  • Personalized workouts tailored to individual needs and goals.
  • Education on proper form and technique to prevent injuries.
  • Motivation and accountability to stick to a consistent workout routine.
  • Nutritional guidance to complement exercise and achieve optimal results.
  • Helps individuals overcome fitness plateaus and push past their limits.

Reasons why personal training makes a good business idea:

  • High demand for personal trainers in the fitness industry.
  • Flexible scheduling options for both the trainer and client.
  • Potential for high income with the ability to charge premium rates.
  • Opportunity to build long-term relationships with clients and help them achieve their fitness goals.
  • Ability to work in a variety of settings, such as gyms, private studios, or even online.
  • The satisfaction of making a positive impact on people's lives and helping them achieve healthier lifestyles.

Overall, personal training is a great self-care business idea that can help individuals improve their physical health and overall well-being. It has the potential to be a profitable and fulfilling career for those who are passionate about fitness and helping others.

3. Massage therapy.

Have you ever had a massage? If not, you're missing out on a fantastic way to relax, de-stress and improve your overall health. And if you're looking for a profitable business idea, you might want to consider starting a massage therapy practice. Here's why:

  • Massage therapy is a growing industry. According to the Bureau of Labor Statistics, the number of massage therapist jobs is projected to grow 21% between 2019 and 2029, much faster than the average for all occupations.
  • It's a versatile service. Massage therapy can be tailored to address a wide range of health issues, from chronic pain and injuries to anxiety and depression. You can offer different types of massage, such as Swedish, deep tissue, sports massage, or prenatal, depending on your clients' needs and preferences.
  • Low start-up costs. Compared to other businesses, starting a massage therapy practice doesn't require a significant investment. You can rent a space or work as a mobile therapist, which means you can save on rent and other overhead costs.
  • Repeat business. Once clients discover the benefits of massage therapy, they tend to become regulars. This leads to a steady stream of income and a strong client base.
  • You can set your own schedule. As a massage therapist, you have the flexibility to work part-time or full-time, depending on your goals and preferences. You can also choose to work evenings, weekends or holidays, which can be an advantage for clients who need massage outside of regular business hours.

Starting a massage therapy business can be a rewarding and lucrative career choice. With low start-up costs, a growing demand for the service, and the ability to offer a range of massage techniques tailored to clients' needs, this could be the perfect business idea for you.

4. Meditation and yoga instruction.

Are you interested in starting a business in the wellness industry? If so, offering meditation and yoga instruction may be a great opportunity to explore. Meditation and yoga have become increasingly popular in recent years as people strive to improve their physical and mental well-being. In this article, we will take a closer look at what meditation and yoga instruction is, and why it would make a profitable business idea.

  • Meditation and Yoga instruction is a service that involves teaching individuals and groups the techniques and benefits of meditation and yoga.
  • Meditation is a practice that helps calm the mind and achieve a deep state of relaxation, while yoga is a physical practice that involves various poses and movements.
  • The benefits of meditation and yoga instruction include improved physical fitness, reduced stress and anxiety, increased mindfulness, and improved overall well-being.
  • This type of business can be operated in a variety of settings, from studios to private homes, and can target individuals or specific groups, such as seniors or children.
  • Yoga and meditation instructors can earn a good income, with the potential to scale the business by adding new services, such as workshops and retreats.

By offering meditation and yoga instruction, you'll be contributing to the health and wellness of your community while also building a successful business. With the right marketing tactics and a strong focus on delivering excellent service, the revenue potential is significant. If you're passionate about promoting wellness and helping others achieve their physical and mental health goals, consider starting a meditation and yoga instruction business today.

5. Health coaching.

Health coaching is a relatively new field in the healthcare industry that aims to help individuals reach their personal wellness goals. It's not just about getting fit and losing weight; rather, it's a more holistic approach that considers all aspects of a person's lifestyle, including their eating habits, mental and emotional health, work-life balance, and much more.

  • Health coaching is a great business idea for several reasons:
  • It's a growing industry. In recent years, there has been a significant increase in demand for health coaches, thanks to the rise in health consciousness and wellness trends.
  • It's a flexible career. As a health coach, you have the freedom to work from home, choose your own hours, and set your own rates.
  • You get to make a positive impact on people's lives. Health coaching is a fulfilling and rewarding profession that allows you to help people reach their personal health goals.
  • There are various niches you can specialize in. As a health coach, you can choose to focus on a particular area, such as nutrition, mental health, fitness, or stress management, depending on your interests and expertise.
  • You can offer your services online. With the rise of online coaching and telehealth, you can now reach clients from all over the world and expand your business beyond your local area.

6. Skincare services.

Skincare services are professional treatment programs designed to improve skin health and appearance. These services can include a wide range of treatments, such as facials, microdermabrasion, chemical peels, and other advanced skincare procedures. If you are passionate about skincare and helping people feel confident in their appearance, offering skincare services could be a great business idea.

  • Skincare services are in high demand: With the increasing popularity of self-care, more people are looking for professional skincare treatments to improve their appearance and treat skin concerns.
  • High-profit potential: Skincare services often have a high-profit margin, as clients are willing to pay for quality treatments that produce results.
  • Opportunities for specialization: Depending on your interests and expertise, you can offer a range of specialized treatments, such as anti-aging, acne treatment, or sensitive skin treatment.
  • Flexibility in pricing and service offerings: Skincare services can be tailored to fit different budgets and preferences, allowing you to provide customized services to each client.
  • Repeat business and loyal clientele: Clients who are satisfied with their skincare services are likely to return for future treatments, resulting in repeat business and a loyal customer base.
  • Room for growth and expansion: As your business grows and your reputation builds, you can expand your services and hire additional staff to meet demand.

Overall, skincare services are an excellent business idea for anyone passionate about skincare and helping people look and feel their best. With high demand and significant profit potential, offering professional skincare treatments can be a rewarding and lucrative career path.

7. Nail and hair services.

Are you considering starting a new business venture? Have you ever thought about opening a nail and hair services salon? Here is why it might just be the perfect business idea for you:

  • Low startup costs: Opening a salon does not require a huge capital investment compared to other types of businesses.
  • Steady customer demand: People always need haircuts and their nails done, which means you'll have a consistent flow of customers.
  • Flexible schedule: You can choose to operate your salon with flexible hours, which is great for working parents or people with busy schedules.
  • Rewarding work: Providing nail and hair services allows you to transform people's looks and boost their confidence.
  • Opportunity for growth: You can expand your salon to offer additional services, such as spa treatments, massages, and skincare services.
  • Location: Salons can be located anywhere from malls, to strip centers to mobile structures on beaches.
  • Easy to learn: With proper training, you can quickly learn and master the technical skills required to provide nail and hair services.

In conclusion, opening a nail and hair service salon might be the perfect business idea for those seeking a new, rewarding challenge. It offers flexibility, growth potential, and the opportunity to make a difference in people's lives. Remember, a satisfied customer is a returning customer!

8. Nutrition counseling.

Nutrition counseling is a service that aims to help individuals improve their diets and achieve healthier lifestyles. The main focus of nutrition counseling is providing clients with personalized nutritional advice and support to achieve their specific health goals. Nutrition counselors usually have a background in health, nutrition, or dietetics and are well-equipped to provide evidence-based advice.

Here are some reasons why nutrition counseling could make a great business idea:

  • Increasing demand: With the rising awareness about the impact of diet on health, more and more people are seeking the help of nutrition counselors to improve their eating habits.
  • Targeted market: Nutrition counseling can target specific markets, such as athletes or those with specific health conditions, allowing for a more defined client base.
  • Holistic approach: Nutrition counseling takes a comprehensive approach to health, addressing not just diet, but also exercise, sleep, stress management, and other lifestyle factors, which can attract clients looking for a more holistic approach to healthcare.
  • Flexible business model: Nutrition counseling can be offered in a variety of settings, including private practice, medical clinics, fitness centers, and corporate wellness programs, allowing for a flexible business model.
  • Great income potential: According to PayScale, the average salary for a nutrition counselor is over $50,000 per year, and some top earners can make over $80,000 annually.

9. Feng shui services.

Have you ever heard of Feng Shui? It's an ancient Chinese practice that revolves around creating balance and harmony in your living space. Essentially, it's about arranging your home in a way that promotes positive energy flow and brings good fortune. If you have an interest in this kind of practice, then starting a Feng Shui business might be a good idea. Here's why:

  • Low startup costs: Starting a Feng Shui business requires little to no startup costs. All you really need is knowledge about the practice, which can be gained through research and training.
  • Flexibility: As a Feng Shui consultant, you can work from home or remotely. This means you can create your own schedule and work around other commitments.
  • In demand: With the rise of holistic wellness practices, more and more people are turning to Feng Shui to create a harmonious living space. This means there's a high demand for qualified consultants.
  • Personal fulfillment: As a Feng Shui consultant, you have the opportunity to help people create a more positive and peaceful living environment. This can be incredibly fulfilling work.

Starting a Feng Shui business might seem daunting at first, but with a little bit of research and training, it can be a rewarding venture. Take the time to learn about the practice, develop your skills and create a business plan. Who knows, you might just be the next successful Feng Shui consultant!

10. Life event planning.

In today's fast-paced world, people are busier than ever with their professional and personal commitments. This leaves them with little time to plan and organize life events such as weddings, birthdays, anniversaries, and corporate events. This is where life event planning businesses come in.

Life event planning involves managing and coordinating all aspects of an event, from venue selection and catering to décor and entertainment. With the rise in demand for personalized and experiential events, more and more people are turning to professional event planners for help.

If you are considering starting a business, here's why life event planning could be a great idea:

  • Market demand: With people's increasing need for convenience and professional touch, life event planning is in high demand.
  • Revenue potential: Depending on the size and scale of the event, event planners can charge a significant fee for their services. This means there is great revenue potential in this business.
  • Flexible work hours: Unlike traditional 9 to 5 jobs, life event planning allows for flexible work hours. This means you can work around your schedule and prioritize personal commitments.
  • Entrepreneurial freedom: Starting a business gives entrepreneurs the freedom to build their brand, create their own processes and systems and make executive decisions without having to seek approval from a boss or superior.
  • Creative outlet: Event planning requires creativity and innovation to make an event unique and memorable. For those who have a passion for design and décor, this business can double as a creative outlet.

Overall, life event planning is an incredibly rewarding business idea. If you have the skills, passion, and entrepreneurial spirit, this could be the perfect opportunity to turn your passion into a profit.

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Successful Examples of Self Care Businesses:

The self care business industry is a booming market, with many different companies finding success. Here are some notable examples of successful companies in the self care business industry:

  • Charlotte Tilbury
  • Sephora
  • Yves Rocher
  • Rituals
  • The Body Shop
  • Kiehl's
  • Lush
  • Glossier
  • Fitbit
  • YogaSlackers
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