Business ideas
15 min read

10+ Best & Profitable Event Planning Business Ideas in 2023

Are you considering starting your own event planning business but struggling to come up with a unique concept? Look no further! In this article, we've curated a list of over 10 creative and demanding event planning business ideas that are sure to inspire you. From planning unforgettable birthday parties for dogs to organizing luxury chartered yacht events, there's something for every aspiring entrepreneur. So put on your thinking cap, grab a notebook, and get ready to explore some innovative and lucrative event planning ideas. Let's dive in!

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Updated on:
March 5, 2023
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Table of Contents:

Our List of 10+ Best Event Planning Business Ideas:

1. Corporate event planning.

Planning and organizing corporate events can be a massive undertaking, requiring tremendous attention to detail and coordination. From conferences to product launches, companies often require the help of professionals who can ensure that these events run smoothly. In recent years, corporate event planning has become more popular as companies recognize the benefits of hiring outsiders to help them achieve their goals.

  • Corporate events are important for building and strengthening relationships with customers, clients, and employees.
  • These events can be vital for launching a new product or service, promoting brand awareness, and increasing company visibility.
  • The right event can also help a company differentiate itself from competitors and stand out in a crowded market.
  • However, planning and executing these events can be incredibly time-consuming and complicated. That's why many companies now turn to professional event planners with the expertise and organizational skills to manage these tasks.

Starting a corporate event planning business can be an excellent entrepreneurial opportunity for those with experience in event management, project management, or related fields. By offering services such as event coordination, vendor management, and program design, event planners can help companies create memorable events that achieve their goals.

If you're considering starting your own corporate event planning business, it's essential to understand the market and what services you'll offer. Look for gaps in the industry, and consider specializing in a particular type of event or niche that you're passionate about. By building a strong reputation for quality and reliability, you'll be able to grow your business and establish yourself as a trusted partner for corporate clients.

2. Wedding event planning.

If you're someone who loves attending weddings and can't help but notice the smallest of details at each event, then becoming a wedding planner might just be the perfect business idea for you. A wedding planner is someone who oversees a couple's big day, from coordinating with vendors to designing seating plans and liaising with the venue. Here's why wedding event planning might make a good business idea:

  • You'll be helping couples celebrate one of the most important events in their lives.
  • Weddings are a huge industry, with over 2 million weddings taking place each year in the US alone.
  • Couples often lack the expertise, time, and energy to plan a wedding, and that's where you come in.
  • You'll have the opportunity to create beautiful and unique events that will live long in the memories of your clients.
  • Wedding vendors such as florists, caterers, and photographers rely on planners to bring in business, so you'll have plenty of people to network with.
  • Wedding planners often work long hours, but it's a flexible job, meaning you can choose to work on weekends or evenings.
  • By building strong relationships with vendors and clients, you can expect repeat business and referrals, making your business more sustainable.

3. Festival event planning.

Are you an event planning enthusiast? If yes, then you've probably heard of festival event planning. A festival event is a gathering of individuals around a specific theme or activity. Festival events are popular all over the world and are usually held annually. From music festivals, art festivals, food festivals, street festivals, film festivals, to cultural festivals, there are many types of festivals, and each has its unique characteristics.

Why Festival Event Planning Is a Good Business Idea

  • There's a High Demand for Festival Events: People love attending festivals, and that's why there's a high demand for them. Regardless of the size, location, or theme of the festival, attendees are always eager to participate.
  • Festivals Are Community Builders: Festivals bring people together and create a sense of community. Organizations, businesses, and artists can use festivals as a vehicle to create and nurture communities around specific interest areas.
  • Festivals Create Networking Opportunities: Festival events attract a variety of individuals, including vendors, service providers, businesses, and sponsors. As an event planner, you can leverage these opportunities to establish relationships and partnerships with others.
  • Festival Events Can Be Lucrative: The revenue-generating potential of festival events is impressive. With proper planning, management, and marketing, you can generate significant income from ticket sales, vendor fees, sponsorships, and more.
  • Festival Events Offer Creative Freedom: If you're looking for a creative outlet, festival event planning is an excellent choice. You have the freedom to explore your creativity, experiment with various themes, and bring your ideas to life.

As an event planner, starting a festival event planning business can be lucrative and fulfilling. Whether you're interested in music, art, food, or culture, there's a festival event niche perfect for you. With a little creativity, dedication, and hard work, you can build a thriving festival event planning business and create memorable experiences for attendees.

4. Private party event planning.

Private party event planning is the process of organizing and executing an event, such as a birthday party, anniversary celebration, or corporate event for a specific group of people. It's all about creating a memorable experience tailored to the specific wants and needs of the host and their invited guests.

  • There are a number of reasons why starting a private party event planning business can be a lucrative venture:
  • People often lack the time and expertise to organize events themselves and are willing to pay a premium for a well-planned and executed party.
  • A successful private party event planning business can build a reputation through word of mouth, leading to repeat business and an expanding client base.
  • The business can be run out of a home office and requires relatively low start-up costs, making it accessible for entrepreneurs of all backgrounds.
  • Private party event planners have the flexibility to choose their clients, rates, and schedule, allowing for a desirable work-life balance.

In order to launch a successful private party event planning business, one should have strong organizational skills, an eye for detail, and excellent communication abilities. The ability to think creatively and handle unexpected situations is also a major asset. With these qualities and a passion for creating exciting and memorable events, a career in private party event planning could be an excellent choice.

5. Fundraising event planning.

Are you someone who loves planning events and also wants to make a difference in the world? Then fundraising event planning might just be the business idea for you!

  • Fundraising events are events that have the purpose of raising money for a charity or other nonprofit organizations.
  • These events can range from 5k runs and volunteer days to galas and auctions.
  • As a fundraising event planner, you would be responsible for organizing, coordinating, and executing these events to ensure they run smoothly and effectively raise money for the charity or nonprofit.
  • Some responsibilities of a fundraising event planner include:
  • Developing the event concept and theme
  • Organizing logistics such as venue, catering, and entertainment
  • Creating and managing marketing and communication materials
  • Coordinating volunteers and staff
  • Managing budgets and finances
  • Ensuring legal compliance and safety
  • Fundraising event planning can be a profitable business idea as nonprofits are always in need of effective ways to raise money and are willing to pay for the services of skilled event planners.
  • Furthermore, the personal satisfaction of knowing that you are contributing to a worthy cause can make this business idea even more fulfilling.

So, if you have a passion for planning events and a desire to make a difference, fundraising event planning might just be the perfect business idea for you!

6. Nonprofit event planning.

Nonprofit event planning is the process of organizing and executing events for nonprofit organizations. These events can range from fundraisers to awareness campaigns and can be both virtual and in-person gatherings. Nonprofit event planning is a beneficial business idea because it allows you to combine your passion for helping others with your expertise in planning and managing events. Here are a few reasons why:

  • Opportunity to make a difference: When you plan events for nonprofit organizations, you're contributing to a cause that's larger than yourself. You're helping to raise awareness, funds, and support for a mission you care about deeply. This work can be incredibly fulfilling, and it's a great way to make a meaningful impact in your community.
  • Increased demand: Nonprofit organizations are constantly planning events, and they often rely on event planners to help them execute their vision. There is a high demand for skilled and experienced nonprofit event planners, which means you'll never be short on work.
  • Strong relationships: When you plan events for nonprofit organizations, you're building relationships with people who share your passion for making a difference. You'll work closely with nonprofit leaders, volunteers, and supporters, which can lead to long-lasting and meaningful connections.
  • Diverse work: Nonprofit events can vary in size, scope, and purpose, which means you'll have the opportunity to work on diverse projects that challenge you and keep you engaged. From small-scale fundraising events to large-scale galas, every nonprofit event is unique and requires its own approach.
  • Entrepreneurial freedom: Starting a nonprofit event planning business gives you the freedom to work for yourself and make your own decisions. You'll have control over your schedule, your clients, and your pricing. This flexibility can be incredibly empowering and rewarding.

7. College event planning.

College event planning is a service that involves organizing events and activities for college students. This type of business requires a great deal of creativity, planning, and attention to detail in order to create memorable and successful events.

Benefits of starting a college event planning business

  • High demand: College students are always looking for ways to socialize and have fun. Events like parties, charity events, and fundraisers are very popular on college campuses.
  • Flexible schedule: As a business owner, you can choose your own hours, which is great for students who want to balance their studies with work.
  • Great earning potential: Depending on the size and scope of the events you plan, you can earn a significant amount of money.
  • Opportunities for creativity: College events are often geared toward young adults, which allows for a lot of creativity in theme development, marketing, and planning.
  • Networking opportunities: As you plan events, you will connect with other business owners, students, and community members, which can help you grow your business and establish your brand.
  • Fulfilling work: Seeing the success of an event you planned can be incredibly rewarding.

Overall, starting a college event planning business can be a great way to turn your passion for event planning into a successful career. By combining your creativity and attention to detail with a deep understanding of the needs and desires of college students, you can create successful, memorable events that people will talk about for years to come.

8. Large-scale event planning.

Large-Scale Event Planning: A Lucrative Business Idea

Planning and executing a successful large-scale event requires a combination of organizational skills, creativity, and attention to detail. From corporate conferences to music festivals, organizing an event that leaves a lasting impression on attendees is no easy task. However, with the right skill set and experience, it can be a highly lucrative business venture. Here are some reasons why:

  • High Demand: From weddings to product launches, there is always a demand for event planners with the expertise to pull off large-scale events. Many people lack the time, resources, and know-how to plan and execute an event on their own, which makes event planners an essential service in the industry.
  • Potential for High Profit Margins: As an event planner, you can charge a premium for your services. Depending on the scale and complexity of the event, you can easily charge anywhere from $5,000 to $50,000 or more. With the right clients and high-end events, your profit margins can be significant.
  • Flexibility: One of the major advantages of being an event planner is that it allows for flexibility in your work schedule. You can work from home, set your own hours, and take on as many or as few projects as you like.
  • Opportunity for Creativity: Event planning is a creative process that allows professionals to showcase their artistic abilities. From designing a compelling theme to selecting the perfect decor, event planning requires imagination and innovation.

In conclusion, event planning is a lucrative and appealing business idea for those with a knack for organization, creativity, and attention to detail. With the right skill set, you can establish yourself in the industry and enjoy a flexible schedule, high-profit margins, and a fulfilling career.

9. Trade show event planning.

If you're looking for a new business idea, why not consider starting a trade show event planning business? Trade shows are an important way for businesses to connect with potential customers, showcase their products or services, and network with other professionals in their industry. As a trade show event planner, you can help businesses capitalize on these opportunities by organizing and executing their participation in these important events.

What does a trade show event planner do?

  • Coordinate the logistics of the event with the venue and exhibitors
  • Create a marketing plan to promote the event and attract attendees
  • Find and secure sponsorships from other businesses
  • Hire and manage staff to work at the event
  • Oversee the set up and tear down of exhibits and displays
  • Collaborate with exhibitors to design and create effective displays
  • Manage attendee registration and ticket sales

Why is a trade show event planning a good business idea?

  • Trade shows are an essential component of many businesses' marketing strategies, so there will always be a demand for professional event planners
  • Your services can help businesses save time and money by handling all the logistics of the event and increasing their return on investment
  • You can build long-term relationships with clients and gain repeat business with their annual trade show events
  • As an event planner, you'll have the opportunity to work on a wide variety of events and interact with professionals in various industries, keeping work exciting and fresh
  • The event planning industry has a low barrier to entry, meaning you can start with a small team and grow your business over time

10. Social media event planning.

Planning and executing social media events can be a lucrative business idea for individuals looking to tap into the booming market of digital advertising, while also showcasing their skills in event planning and marketing.

But what exactly is social media event planning?

Social media event planning involves utilizing various social media platforms to create a buzz and hype around an event, like conferences, product launches, or webinars. Social media campaigns are created and executed to generate excitement and increase event attendance.

Here are some reasons why social media event planning can be a good business idea:

  • Social media is becoming increasingly popular and is an effective way of reaching a large audience quickly and easily.
  • Social media platforms provide a cost-effective way to advertise events as they require minimal to no cost to get started.
  • Social media campaigns are highly targeted and can be customized to reach specific demographics, ensuring the right individuals attend the event.
  • Social media allows individuals to track event attendance and engagement, providing valuable insight into audience behavior and preferences.
  • Social media event planning has a relatively low barrier to entry, making it an accessible business idea for individuals looking to start a business without a large investment.

Overall, social media event planning can be a profitable business idea, giving individuals the chance to showcase their creative and marketing skills while also helping brands reach new audiences and generate interest in their events.

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Successful Examples of Event Planning Businesses:

There are many successful event planning businesses that have been around for years and continue to expand. Below is a list of some of the more popular ones:

  • Amazing Events, Inc.
  • Rockstar Events
  • Sparkle Events Group
  • Grand Occasions, LLC.
  • Events by Design
  • Fiesta Fantastica Events
  • Celebration Productions
  • Exquisite Occasions
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