Marketing ideas
15 min read

Marketing Your Laundromat Business: 9+ Ideas to Get Customers

Are you looking to get more customers to your laundromat business? If so, you're in luck! This article will provide you with 9+ ideas to help you market your laundromat business and get more customers to come through your doors. From using social media to hosting special events, you'll find plenty of creative and effective ideas to help you boost your business. So, get ready to start marketing and get more customers to your laundromat!

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Laundromat Business:

1. Unique marketing idea for Laundromat business.

One unique marketing idea for a Laundromat business would be to partner with a local dry-cleaning business or tailoring shop to offer a discount or loyalty program for customers who use both services. This could be a great way to increase customer loyalty and generate more business for both parties.

2. Build a Website For Your Laundromat Business.

Building a website for your Laundromat Business can help you reach a wider audience and provide more information to potential customers. It can also help you promote special offers and discounts, increase brand awareness, and provide an easy way for customers to book services or make payments. Additionally, having an online presence can help you establish credibility and help you build customer loyalty.

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Image of a Laundromat business website

3. Leverage Social Media For Your Laundromat Business.

Social media is a powerful tool for any business, including Laundromats. It can help to boost brand awareness, build customer loyalty, and drive sales. With social media, you can easily share information about services, promotions, and discounts with your customers. You can also use it to build relationships with customers and connect with potential new customers. Additionally, you can use it to gain feedback from customers, which can help you to improve your services. Leveraging social media can help your Laundromat stand out from the Competition and create a stronger connection with your customers.

4. Run a Promotion for Your Business.

Benefits of Running Promotions for Laundromat Businesses:

  • Increase Customer Awareness: Promotions are a great way to get your business noticed and build a loyal customer base.
  • Generate New Customers: Promotions can attract new customers who may not have otherwise considered your business.
  • Boost Revenue: Offering discounts or special promotions can increase sales and revenue.
  • Increase Loyalty: Promotions are a great way to reward existing customers and show appreciation for their loyalty.
  • Build Brand Recognition: Promotions are an effective way to build your brand and create familiarity with your business.

Examples of Promotions for Laundromat Businesses:

  • Discounts on Bulk Washes: Offer customers a discount on bulk washes to encourage them to do more laundry at once.
  • New Customer Deals: Offer a special deal for new customers such as a free dryer cycle or a discount on their first wash.
  • Referral Program: Offer rewards for customers who refer their friends to your business.
  • Loyalty Program: Offer loyalty rewards to customers who frequently use your services.
  • Seasonal Promotions: Offer special promotions during holidays and other seasonal events.

5. Run Digital Advertisments For Your Laundromat Business.

Running digital ads for your Laundromat business is a smart way to reach potential customers and generate more business. Digital ads are cost-effective and allow you to target potential customers based on their interests and location. You can also track the performance of your ads in real-time, allowing you to adjust your strategy as needed. For example, you can use Google Ads to target local customers searching for laundry services, and you can use Facebook Ads to reach potential customers based on their demographics and interests. Digital ads also give you the opportunity to showcase the unique services you offer, like same-day laundry or free delivery. Ultimately, running digital ads is an effective way to increase awareness and generate more business for your Laundromat.

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6. Start a Referral Program.

Launching a referral program for your Laundromat business is an excellent way to grow your customer base and increase revenue. By offering rewards for referrals, you can encourage customers to spread the word about your business. You can also use a referral program to build loyalty among your existing customers, since they'll be rewarded for recommending your services to their friends and family. Additionally, a referral program can be a cost-effective way to acquire new customers, since you'll only pay out rewards when they actually convert. Finally, it can help to create a sense of community among your customers, as they'll be incentivized to help each other and support your business.

7. Improve Your Laundromat Business Google Rankings Through SEO.

Image of Laundromat business Google Search SEO results

Investing in SEO marketing for your Laundromat business is a smart move for several reasons. First, SEO helps potential customers find your business more easily when they are searching online. By optimizing your website with relevant keywords and content, you can ensure that your business shows up in the top search results when people are looking for a Laundromat in your area. Additionally, SEO can help you target a specific customer base and make sure that your marketing messages are reaching the right people. Finally, SEO is an affordable and effective way to build customer loyalty and trust in your business, as it helps you establish a strong online presence and demonstrate your commitment to customer service. Investing in SEO marketing is an essential part of any successful Laundromat business.

8. Leverage Print Marketing.

Leveraging print marketing for a Laundromat business can be a great way to drive foot traffic, build brand awareness, and create a positive customer experience. Print marketing materials can be used to promote special discounts and promotions, showcase customer testimonials, and provide helpful tips and information about the business. Print materials such as flyers, business cards, and postcards can be distributed locally to draw in potential customers. For example, distributing flyers in a high-traffic area or placing postcards in local laundromats can be an effective way to reach potential customers. Additionally, print materials can be used to cultivate relationships with existing customers. For example, providing customers with helpful laundry tips and tricks can help them feel more connected to the business. Furthermore, providing customers with discounts on products and services can create loyalty and encourage them to return. Overall, leveraging print marketing for a Laundromat business can be an effective way to drive foot traffic and create positive customer experiences.

9. Build Your Laundromat Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing for your Laundromat business in 2023 is important because it will help you keep in touch with your customers and build a loyal following. Email marketing allows you to stay top of mind with your customers and keep them up to date on any changes or events that you may have. It allows you to easily reach a large number of customers quickly and cost effectively. Additionally, email marketing can help you reach out to potential customers and acquire new business. Email marketing can help you increase sales and increase customer loyalty by providing them with relevant and engaging content. It is also a great way to increase brand awareness and establish your business as an authority in the industry.

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Where can I Find Marketing Resources for my Laundromat Business?

There are a variety of resources available online to help you with marketing your laundromat business. You can find articles, blog posts, and even e-books on topics such as developing an effective marketing plan, choosing the right advertising channels, and building relationships with customers. Additionally, there are many online forums and communities where you can connect with other laundromat owners and discuss tips and strategies for success. You can even find social media influencers who specialize in laundromat marketing and can provide valuable insights into the industry.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.