Marketing ideas
15 min read

Marketing Your Cigar Business: 9+ Ideas to Get Customers

As a cigar business, you know that staying competitive means having a great product and getting the word out. But how do you go about marketing your cigar business? Here are 9+ ideas to get customers and make your cigar business a success. From creating a website and leveraging social media to utilizing promotional products and embracing email marketing, there's no shortage of creative ways to reach potential customers and keep them coming back.

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Cigar Business:

1. Unique marketing idea for Cigar business.

One truly unique marketing idea for a cigar business might be to offer a cigar subscription service, where customers can sign up to have a regular delivery of cigars sent to them on a monthly basis. This could be tailored to individuals, offering them the chance to try different cigars and brands, or to cigar enthusiasts, offering them a regular selection of choice cigars. Additionally, this could also include promotional offers or discounts for customers who purchase the subscription service.

2. Build a Website For Your Cigar Business.

Building a website for your cigar business can help you to reach a wider audience, build brand recognition, and create an avenue for potential customers to purchase your products. Additionally, having a website can help you keep track of customer information and sales, and provide a platform for direct communication with customers.

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3. Leverage Social Media For Your Cigar Business.

Social media is an invaluable tool for cigar businesses to leverage. Not only does it allow for businesses to reach a larger group of potential customers, but it also provides an opportunity to build relationships with cigar connoisseurs and create an active community. Through social media, cigar businesses can share information about new products, upcoming events, and discounts, as well as host conversations with customers to gain insight into their preferences and how to best serve them. By engaging with customers on social media, cigar businesses can learn more about their target demographic and create a loyal customer base. Social media marketing is an effective way to grow your cigar business and build relationships with customers.

4. Run a Promotion for Your Business.

The benefits of running promotions for a cigar business include:

  • Increased visibility and awareness of your business
  • Increased customer loyalty and engagement
  • Generate repeat purchases from existing customers
  • Attract new customers
  • Boost sales and revenue

Examples of promotions for a cigar business include:

  • Discount codes for online purchases
  • Free samples of new products
  • Bundle deals or gift packs
  • In-store events or tastings
  • Promotional offers with partner businesses

5. Run Digital Advertisments For Your Cigar Business.

Running digital ads for your cigar business is an excellent way to reach new customers and expand your reach. Digital ads are often more cost-effective than traditional advertising, allowing you to stay within budget while still getting maximum exposure. Furthermore, digital ads are often highly targeted, meaning you can reach people who may be interested in your product specifically. For example, you can use Facebook Ads to target potential customers based on their age, interests, and location. This allows you to make sure your ads are seen by the right people. Additionally, you can use Google Ads to ensure your website is visible when people are searching for cigar related terms. By running digital ads for your cigar business, you can increase brand awareness and put your product in front of the right people.

Image of an example Cigar business text ad

6. Start a Referral Program.

Launching a referral program for your Cigar business is a great way to drive customer loyalty and reward your existing customers for their continued support. By offering discounts, free merchandise, or other incentives to customers who refer new customers to your business, you can extend the reach of your brand and increase your sales. Additionally, referral programs are a low-cost way to acquire new customers, as you only have to pay out rewards when a successful referral is made. With a referral program in place, you can drive word-of-mouth promotion and build a larger, more engaged customer base for your business.

7. Improve Your Cigar Business Google Rankings Through SEO.

Image of Cigar business Google Search SEO results

Investing in SEO marketing for your cigar business is a smart move that can pay off in multiple ways. SEO helps you increase your visibility in search engine results, so you’ll be able to reach the right customers and show up above your competitors in searches. Additionally, SEO can help you build trust with potential customers by providing content that’s tailored to their needs and interests. With SEO, you can also use keywords to target potential customers who are looking for cigars specifically, so you’ll get more qualified leads. Finally, SEO can help you establish yourself as an expert in the cigar industry by providing valuable content that sets you apart from the competition. Investing in SEO can be a great way to ensure the success of your cigar business.

8. Leverage Print Marketing.

Leveraging print marketing for a cigar business is an important way for businesses to increase their visibility and reach a wider audience. Print marketing can help to create a lasting impression on potential customers and build brand loyalty. Print marketing also allows businesses to showcase their product in a tangible way, which can lead to increased sales and brand recognition. Print marketing can also provide businesses with an opportunity to engage their customers in a more personal way, as printed materials can be customised to the individual customer's needs. Additionally, print marketing can be used to create a sense of community, as customers can interact with the printed materials and become more involved in the brand. Finally, print marketing can be used to provide additional information to customers and potential customers, such as product information, special offers, and upcoming events.

9. Build Your Cigar Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing for a cigar business in 2023 is important because it allows businesses to reach a wide audience quickly, conveniently, and cost-effectively. Email marketing can be used to promote new products, offer discounts and coupons, announce special events, and increase customer engagement. Email also allows businesses to track customer behaviour, gain valuable insights into their target audience, and create personalized customer experiences. Furthermore, email marketing is a powerful tool that enables businesses to stay top of mind with their customers, build relationships, and ultimately increase sales.

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Where can I Find Marketing Resources for my Cigar Business?

There are a variety of resources available to assist in marketing your cigar business. To start, you may want to look into creating a website or social media presence to showcase your products and services, as well as engaging in email marketing. Additionally, there are a number of online forums and blogs that can help you connect with other cigar lovers and promote your business. You may also want to look into advertising through traditional media outlets, such as newspapers, radio, and television. Finally, you can also join cigar-related organizations and attend trade shows and events to further promote your business.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.