10+ Best & Profitable White Label Business Ideas [2023]

Author: Nick C headshot
Founder & CEO, Newfoundrz
Passionate about helping small businesses establish LLCs
Updated on:
August 7, 2023
Image of white label business ideas

Hey there, fellow entrepreneur! Have you ever dreamt of running a successful business, but the thought of starting from scratch seems daunting? Or perhaps you're already a business owner, looking to diversify your portfolio? Well, I've got some exciting news for you. The year 2023 is shaping up to be a golden era for white label businesses. You might be asking, "What's a white label business?" Simply put, it's when you take a product or service produced by someone else, slap your brand on it, and sell it as your own. Sounds intriguing, doesn't it?

Imagine this: no product development headaches, no manufacturing woes, and no inventory nightmares. Just your brand, your marketing skills, and a ready-to-go product. It's like being handed a blank canvas with the paints and brushes all set for you to create your masterpiece. The best part? The potential for profitability is huge!

So, are you ready to dive into this ocean of opportunities? Buckle up, because in this article, we're going to explore over 10 of the best and most profitable white label business ideas for 2023. Let's get started!

Disclaimer: This Business Ideas Content ("Content") is provided solely for informational and educational purposes and does not constitute professional, legal, or financial advice. The ideas and information presented in this Content are general in nature and are not intended to serve as a comprehensive guide or specific recommendation for any individual business or entrepreneurial endeavor.

Our 10+ Best White Label Business Examples:

1. Dropshipping.

Dropshipping is a way of selling products directly to customers without having to carry any inventory or handle product shipping. It is a business model in which an online store does not keep the products it sells in stock; instead, the store buys the items from a dropshipping supplier and has them drop-shipped directly to the store's customer. This eliminates the need for inventory, warehousing, and shipping costs, making it a great business idea.

  • Dropshipping removes the need for inventory, warehousing, and shipping costs.
  • It saves time because you don't need to handle product shipping.
  • It makes it easier to scale your business since you don't have to worry about carrying a large inventory of products.
  • You can offer a wide range of products quickly and easily to your customers.

2. Private Label Clothing.

Private label clothing is a great business idea for entrepreneurs who are looking to start their own fashion line. By creating your own private label brand, you are able to create custom apparel that expresses your unique style. This type of business venture has multiple advantages such as:

  • No minimum order requirements
  • No middleman – You are dealing directly with the supplier
  • The ability to create completely custom designs
  • Lower costs compared to traditional fashion brands
  • Variety of options and styles of apparel available to choose from
  • Ability to cater to unique customer needs and desires

3. Private Label Cosmetics.

Private Label Cosmetics are cosmetic or personal care products sold under a brand or label that is owned by a retailer or distributor, as opposed to the brand of the manufacturer. Private Label Cosmetics can be a great business idea for those looking to enter the cosmetics industry and gain a larger market-share with their own unique product line. Here are some of the advantages that come with launching your own Private Label Cosmetics:

  • Reducing costs by cutting out middlemen and working directly with manufacturers
  • Creating customer loyalty by offering unique products
  • Differentiating your product line from competitors
  • Gaining access to industry-wide resources and support
  • Establishing yourself as an authority in the industry

4. Private Label Grocery Products.

Private Label Grocery Products are products sold under a retailer’s own brand rather than a major brand. This type of business idea has become increasingly popular in recent years as many consumers are seeking out high quality and affordable groceries which cannot be found in traditional supermarkets. Private Label Grocery Products offer a number of benefits for businesses and customers alike, making it an ideal business venture.

  • No matter the size of your business, Private Label Grocery Products provides the opportunity to offer exclusive, branded products.
  • Customers can purchase high quality items at an affordable price.
  • Businesses can focus on customer loyalty and engagement by building a unique brand and offering customized services.
  • It boosts sales as customers will be more likely to purchase the product if they have tried a sample or they have heard good reviews from other customers.

5. Private Label Beverages.

Private label beverages are branded drinks that are manufactured and distributed by a company who does not own the brand. It can be an existing brand with the licensee's logo on the label or a proprietary brand developed for the licensee. Private label beverages provide companies with an opportunity to differentiate from competitors and increase their market share. Some of the advantages of private label beverages include:

  • Lower cost of production
  • Customizing packaging and labels
  • Creating unique products to meet consumer needs
  • Addressing niche markets
  • Capitalizing on new trends in the beverage industry

Starting a private label business could be a great way to break into the beverage industry and capitalize on emerging trends. It is also a great way to get your product out there without having to create an entirely new brand from scratch.

6. Private Label Pet Products.

Private label pet products are items that are produced by a third-party manufacturer and sold as a unique brand in a retailer's store or online. This type of business idea can be very attractive to entrepreneurs because it allows them to create and market their own product line without the overhead costs and investment associated with starting their own manufacturing facility. Some benefits of launching a private label pet product business include:

  • Lower startup costs
  • Easier access to financing and capital
  • Flexible manufacturing options and shorter lead times
  • Ability to customize products for your target market
  • Stronger customer relationships with larger retailers and distributors

7. Private Label Electronics.

Private Label Electronics is a type of business model where manufacturers create and customize electronics products under the brand name of a retailer or other third-party entity. This type of business model offers many advantages, including:

  • Reduced manufacturing costs and shorter production cycles
  • Higher profits from increased sales volumes
  • Better branding opportunities for the retailer or third-party entity
  • Potential for economies of scale with larger orders
  • More control over the quality and design of the products produced

8. Private Label Apparel Accessories.

Private Label Apparel Accessories – or PLAA - is a way to provide high-quality products with a personalized touch. It enables businesses to create their own unique designs, logos, and branding on apparel and accessories such as t-shirts, hats, and bags. With this approach, businesses are able to expand their product offerings while standing out from their competition. Here are some benefits of starting a PLAA business:

  • Easy access to quality design and production
  • Low start-up cost when compared to traditional manufacturing
  • The ability to customize designs for repeat customers
  • A reliable source of on-demand supply for all sizes of orders

9. White Label Software Solutions.

White Label Software Solutions are software that has been developed, designed and tested by a third-party provider and then re-branded for another company for their own use. This is a great business idea as it allows businesses to:

  • Acquire pre-built software solutions quickly, efficiently and at a fraction of the cost of developing software from scratch.
  • Gain access to the latest technology faster than if they had to develop it themselves.
  • Resell or lease a product they have invested in, instead of investing in multiple products.
  • Maintain control over their product, by customizing the branding, features and interface to meet their specific needs.

10. White Label Digital Products.

A White Label Digital Product is a digital product that has been produced by one business and made available to another, to be resold under the latter’s own branding. This can be a great way for businesses to expand their offerings, as they can take advantage of the existing product without manufacturing it themselves. Here are some benefits of White Label Digital Products:

  • It eliminates the need for extra staff and resources that would otherwise be necessary to create a product from scratch.
  • White Label products are more cost-effective than creating a new product because they are already developed and ready to go.
  • You don't need to spend time and money on marketing for a new product.
  • The company can brand its own products with its own branding.
  • It gives businesses access to an already established market, making it easier to break into a competitive niche.

Successful Examples of White Label Businesses:

White label businesses provide brands with branded products and services without undertaking the associated production and manufacturing challenges. Popular white label businesses offer products and services such as web design, ecommerce solutions, and marketing services. Here is a list of some successful companies in the white label business industry:

  • MediaMonks
  • Shutterfly
  • White Label Coffee Co.
  • BigCommerce
  • Fiverr
  • GoDaddy
  • Toptal
  • Wix
  • ShipBob
  • FreshBooks

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Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.