10+ Best & Profitable Wallpaper Business Ideas [2023]

Thinking of starting your own wallpaper business? Check out this list of 10+ creative and demanding wallpaper business ideas to get you started. Learn how to set up and market your own shop, create custom designs, and more!

By Nick Cotter
Updated Feb 07, 2024

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Hey there, future entrepreneur! Have you ever found yourself staring at a wall and thinking, "This could use a little pizzazz!"? Well, you're not alone. In fact, millions of people around the world are looking for ways to transform their dull walls into vibrant expressions of their personality. And guess what? You could be the one to help them do it. Welcome to the exciting world of the wallpaper business!

As we step into 2023, this industry is booming with opportunities. Whether you're an artist, a designer, or just someone with a keen eye for aesthetics, there's a profitable business idea waiting for you. So, are you ready to roll up your sleeves and dive into the world of wallpaper? Let's explore the 10+ best and profitable wallpaper business ideas for 2023. Prepare to be inspired, educated, and motivated to turn your passion into a thriving business.

Custom Wallpaper Printing

Custom wallpaper printing has become increasingly popular over the years, with many people turning to personalized wallpapers to add a personal touch to their living spaces.

  • A custom wallpaper printing business prints customized wallpapers based on the customers' specifications and preferences.
  • The process of custom wallpaper printing involves taking the customers' digital images or designs and printing them onto wallpaper.
  • There are different types of custom wallpaper printing, such as printing on a pre-made wallpaper or printing on a self-adhesive vinyl to create a removable wallpaper.
  • Custom wallpaper printing can be a profitable business idea for many reasons:
  • It offers a unique and personalized product that cannot be found in traditional brick-and-mortar stores.
  • There is a growing demand for customized products, especially in the home decor industry.
  • Custom wallpapers can be sold at a premium price, making them a lucrative product to produce and sell.
  • With the advancement of technology, it has become easier and more affordable to produce custom wallpapers, even in small quantities.
  • Custom wallpaper printing can also offer various marketing opportunities for the business, such as offering custom wallpaper printing for corporate events, weddings, or other special occasions.

If you are creative and enjoy design, starting a custom wallpaper printing business can be a great way to turn your passion into a profitable venture.

image of a Custom Wallpaper Printing

Digital Wallpaper Printing

Have you ever wished for the perfect wallpaper that would effortlessly complement your home, office or any kind of space? With digital wallpaper printing, that wish can become a reality. In simple terms, it is the process of printing high-quality wallpaper designs onto a variety of materials using digital printing technology.

  • The possibilities are endless with this process, allowing for a wide range of designs, patterns, and colors to be featured on your walls.
  • Digital wallpaper printing allows for customization of designs to match any room's decor, personal style, or business branding.
  • The materials used are durable, easily removable, and do not damage walls, making it perfect for rentals, home staging, and temporary spaces.
  • It can be a great business idea for anyone interested in home decor, interior design or entrepreneurship.
  • With the growth of online marketplaces and drop-shipping suppliers, it is possible to start a profitable digital wallpaper printing business with minimal capital investment.
  • The digital nature of the printing process makes it less wasteful and more eco-friendly compared to traditional wallpaper production methods.

In conclusion, digital wallpaper printing is an exciting and innovative way to add personalization and flair to any space. As a business idea, it offers endless creative opportunities and a promising market.

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Examples of successful businesses:

Several companies have been very successful in the wallpaper business industry. Some of the most notable and successful wallpaper companies are listed below:

  • York Wallcoverings
  • Brewster Home Fashions
  • The Wallpaper Company
  • Sherwin-Williams
  • Graham & Brown
  • Shanghai Love Home Wallpapers
  • Wallpaper Warehouse
  • G.P.,J Baker & Co.
  • Brewster Wallcovering Co.
  • Komar Wall Murals</

Wallpaper Installation

In simple terms, wallpaper installation is the process of hanging wallpaper onto walls to enhance their appearance. It involves various steps such as preparing the walls, measuring and cutting the wallpaper, applying the adhesive, and finally hanging the wallpaper on the wall.

  • Here are some reasons why starting a wallpaper installation business would make a good business idea:
  • Wallpaper installation is a high demand service, especially in residential homes and commercial spaces.
  • The business requires minimal startup costs, making it an affordable option for entrepreneurs on a budget.
  • Wallpaper installation can be done as a side job or full-time business, making it a flexible option for those with other commitments.
  • Wallpaper installation can be done year-round, providing a steady stream of income throughout the year.
  • As a wallpaper installer, you have the freedom to be your own boss and work on your own schedule.
  • Wallpaper installation allows for creativity and the opportunity to work with different styles and designs, making every job unique and exciting.

In conclusion, starting a wallpaper installation business is a great business idea for those who enjoy working with their hands, have a creative eye, and are looking for a flexible and affordable business opportunity.

Wallpaper Removal

Wallpaper removal is the process of removing wallpaper from walls, typically using various tools and cleaning agents. While some homeowners may attempt to remove wallpaper themselves, it can be a time-consuming and frustrating task that often leads to damaged walls. This can create an opportunity for a business focused solely on wallpaper removal services.

Why might a wallpaper removal business be a good idea?

  • High demand: Many homeowners may not have the time, patience or skills to remove wallpaper themselves. This means there is consistent demand for professional wallpaper removal services.
  • Minimal competition: In many areas, there may be few businesses focused solely on wallpaper removal, meaning there is room for a new player in this market.
  • Lucrative potential: Depending on the pricing model, a wallpaper removal business can be a highly profitable venture, especially if services are priced based on the size and complexity of the job.
  • Opportunities for expansion: A wallpaper removal business can easily expand into related services such as interior painting, drywall repair, or other home renovation projects, creating additional opportunities for revenue and growth.
  • Flexible hours: As a business owner, you have the ability to set your own schedule, allowing for more flexibility and work-life balance.

If you are knowledgeable about wallpaper removal, willing to invest in the necessary equipment and supplies and able to provide quality service, starting a wallpaper removal business could be a great business opportunity for you.

Wallpaper Restoration

A wallpaper restoration is the process of repairing and preserving older, antique wallpapers to retain their original beauty and charm. More than just a decoration, wallpaper restoration is a way of preserving a piece of history and culture for future generations. A wallpaper restoration business can be a profitable and fulfilling venture for those who are passionate about preserving historical artifacts and have the necessary skills and expertise.

  • Restoration of antique wallpapers for historical preservation
  • Repairing damaged or faded wallpapers
  • Custom design services for clients who want to recreate or mimic vintage or antique styles
  • Cleaning and maintenance of wallpaper installations
  • Consultation and advice on wallpaper care and repair
  • Potential for high-profit margins due to the niche market of antique and vintage wallpaper restoration
  • Opportunities for partnerships with historical societies, museums, and other organizations focused on preserving cultural artifacts

Whether you have a background in interior design or history, starting a wallpaper restoration business can be a great way to combine your passions and make a difference in preserving historical and cultural artifacts. With the potential for high-profit margins and the satisfaction of preserving beautiful pieces of history, a wallpaper restoration business is a unique and potentially lucrative entrepreneurial endeavor.

Wallpaper Retail

Wallpaper retail is a business that specializes in selling a variety of wall coverings, designs, and textures for interior walls. This type of business is increasing in popularity as more people are looking to decorate their homes and workspaces in unique and personal ways. So, why would wallpaper retail make a good business idea? Here are a few reasons:

  • Wallpaper is versatile and customizable. It comes in a wide range of styles, prints, and colors, making it easy to find options suited to any taste or interior design.
  • Wallpaper can be a cost-effective way to make a room feel new without spending a lot of money on expensive renovations or decor.
  • Wallpaper is durable and long-lasting. Modern wallpaper can withstand wear and tear and is easy to clean and maintain, making it a practical option for busy homeowners and business owners.
  • The wallpaper industry is constantly evolving, with new designs and materials always being introduced. This means that a wallpaper retail business can stay relevant and provide customers with exciting new options.
  • A wallpaper retail business can cater to a variety of customers, from homeowners wanting to update a single room to interior designers looking for bespoke solutions for larger projects.

Wallpaper Wholesale

Imagine walking into a room with barren walls. It's dull, it's plain, and there's no personality. That's where Wallpaper comes in - it has the power to bring any room to life. Not only does it add character, but it also creates an ambiance that reflects the homeowner's style and taste. This is where the business idea of wholesale wallpaper comes into play.

  • What is Wholesale Wallpaper?

Wholesale wallpaper is buying wallpaper in bulk at discounted prices and then reselling it at a markup to customers. This model is vastly different from retail wallpaper stores that offer customers a wide range of wallpaper at retail prices. By purchasing wallpaper from a wholesaler, you, as a business owner, can keep your prices low and your products affordable.

  • Why is Wholesale Wallpaper a Good Business Idea?

Starting a wholesale wallpaper business comes with multiple benefits that make it a good business idea.

  • Low startup costs: By purchasing products in bulk, you'll pay lower prices per unit than retailers paying retail prices.
  • High demand: As mentioned earlier, wallpaper brings rooms to life and creates a unique ambiance. It's a decorative item that never goes out of fashion, and people are still using it to spice up their homes.
  • Minimal overhead costs: Wholesale wallpaper businesses can be run online, which reduces overhead costs significantly. Additionally, renting a warehouse for an office and a storage unit for inventory is much cheaper than paying rent for a store in a high-end shopping mall.
  • Variety: Wallpaper designs vary greatly, so you can stock a wide selection of different colors, patterns, and styles. This ensures that there's always something in your inventory to satisfy your customers' needs.
  • Better margins: By eliminating intermediaries and buying directly from wholesalers, you can enjoy better margins on your sales.

In conclusion, starting a wallpaper wholesale business is a great idea for anyone looking for a low-cost business with a high-profit potential. With a bit of marketing and market research, you can easily maximize your profits and become the go-to wallpaper destination for your customers.

Wallpaper Design Services

Wallpaper design services offer clients a custom and creative approach to wall decor. These services aim to provide unique and personalized designs that cater to the individual preferences and styles of the clients.

  • The designers work closely with clients to understand their vision and style preferences, making each design exclusive and tailored to the client's individual needs.
  • Wallpaper design services provide a wide range of themes and styles, including abstract, nature-inspired, geometrical, vintage, and modern designs, among others.
  • These services offer a convenient and cost-effective solution for individuals who want to add a personal touch to their living or work spaces without having to spend a fortune on expensive art or decor pieces.
  • Wallpaper is a low-maintenance option that can transform any space with minimal effort, and designers can help clients choose wallpapers that are easy to install and maintain.
  • Wallpaper design services offer a unique business opportunity that can cater to both residential and commercial customers, including interior designers, architects, and other professionals.
  • The industry is constantly growing and innovating, providing entrepreneurs with an opportunity to tap into the market and offer unique and creative solutions.

Wallpaper Consultancy Services

Are you tired of staring at that dull and lifeless wall in your living room? Do you want to add some personality to your workspace? Have you considered consulting with a wallpaper specialist?

  • Wallpaper consultancy services help homeowners, renters, and business owners choose the right type of wallpaper to suit their needs.
  • Whether you're looking for a bold pattern, a subtle texture, or a specific color scheme, a wallpaper consultant can help you find the perfect option.
  • Wallpaper consultants can also help clients determine how much wallpaper they need, which type of adhesive to use, and provide installation tips and recommendations.
  • Running a wallpaper consultancy business can be a profitable venture as more people are turning to wallpaper as a way to add character and style to their homes and workspaces.
  • Depending on your location and market, you can specialize in commercial or residential services or both, offering different wallpaper options for different needs.

Wallpaper Rental Services

Have you ever wanted to update the look of your home or office, but you weren't ready to commit to a permanent change? This is where a wallpaper rental service comes in. It's a business model that is gaining popularity, and for good reason. Let's take a closer look.

  • A wallpaper rental service is a company that allows customers to rent temporary wallpaper for a set amount of time.
  • The wallpaper can be easily installed and removed without damaging the walls or leaving a residue.
  • This type of service is ideal for people who want to try out a new look without making a permanent change or for those who are renting a space and can't make permanent changes.
  • It's especially useful for events like weddings, parties or corporate events, where a temporary decoration is needed.
  • A wallpaper rental service also offers a sustainable solution for those who care about the environment. Instead of buying and disposing of wallpaper after a short period, renting allows the same wallpaper to be reused multiple times by different customers.

In conclusion, a wallpaper rental service is a unique and innovative business idea that offers a range of benefits to both customers and the environment. By providing customers with temporary wallpaper that is easy to install and remove, this type of service allows people to experiment with new decor options without a long term commitment. If you're a person who appreciates sustainability, elegance, and flexibility, renting wallpaper may be the perfect solution for your next project or event.


Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.