10+ Best Small Business Ideas to Start in Utah [2023])

Explore the top small business ideas in Utah for 2023! Uncover profitable opportunities and kick-start your entrepreneurial journey today.

By Nick Cotter
Updated Feb 07, 2024

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This page may feature products from our affiliate partners, which could influence the products we discuss due to potential compensation. Despite this, our evaluations are impartial, based solely on our independent analysis. The content here is intended for informational purposes and should not be seen as legal advice. For professional guidance, consulting with a legal expert is recommended.
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Hey there, future Utah entrepreneur! We're thrilled to see you here, and we're guessing you're probably buzzing with excitement and anticipation for what 2023 might bring for your entrepreneurial journey. And why not? After all, Utah is a goldmine of opportunities, a hub for innovation, and a haven for small businesses. If you're here, you're probably looking for the best small business ideas to start in Utah in 2023, right? Well, you're in the right place!

We've compiled a list of 10+ spectacular small business ideas that are not only profitable but also perfectly suited to Utah's unique landscape and demographics. So, grab a cup of coffee, get comfortable, and let us guide you through your next big venture. Whether you're a born-and-bred Utahan, or a newcomer to this beautiful state, there's a business idea here just waiting for you to bring it to life.

Before we dive in, remember that starting a business is a journey, not a sprint. It's about taking that first step, then the next, and the next. It's about learning, growing, and embracing the adventure. So, are you ready to take that first step? Let's get started!

Mobile Pet Grooming Service

A Mobile Pet Grooming Service business in Utah is a good idea for several reasons. The pet industry is booming and pet owners are always looking for convenient and quality services for their furry friends. With a mobile service, you can provide pet grooming services right at the customer's doorstep, saving them time and reducing stress for the pets. Utah, known for its pet-friendly environment, offers a great market for such a service.

  • Convenience: Mobile pet grooming brings the service right to the customer's home, eliminating the need for them to transport their pets back and forth from a grooming salon.
  • Less stress for pets: Many pets become anxious when taken to unfamiliar places. A mobile grooming service reduces this stress by allowing pets to be groomed in their own comfortable environment.
  • Flexible scheduling: Mobile pet groomers can offer more flexible appointments, accommodating pet owners who have busy schedules.
  • Personalized attention: In a mobile grooming van, pets receive one-on-one attention from the groomer without the distractions of other animals, noise, and customers that are common in a traditional grooming salon.
  • Demand: Utah has a high pet ownership rate and pet-friendly culture, creating a strong demand for pet-related services.
image of a Mobile Pet Grooming Service

Custom Outdoor Gear Shop

Setting up a Custom Outdoor Gear Shop in Utah is an excellent idea due to a myriad of reasons. Utah, known for its diverse outdoor recreational activities, is a haven for outdoor enthusiasts. This makes it a lucrative location for an outdoor gear shop.

  • Utah's varied topography, that includes mountains, deserts, and forests, attracts a wide range of outdoor activities. This implies a broad customer base for outdoor gear.
  • The state is home to five national parks, seven national monuments, two national recreation areas, six national forests, and numerous state parks and monuments. These places are popular among hikers, campers, bikers, and climbers who would need outdoor gear.
  • Utah's climate, which includes all four seasons, would necessitate different types of gear throughout the year. This can lead to consistent sales.
  • Utah hosts several outdoor events and festivals throughout the year, attracting tourists and outdoor enthusiasts from around the world. These events can provide a great platform to market and sell outdoor gear.
  • Being a custom gear shop, it can cater to the specific needs and preferences of customers, providing an edge over regular outdoor gear shops.
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Examples of successful businesses:

Utah is known for its thriving small business community, with numerous success stories that have emerged from the state. From innovative tech startups to unique retail concepts, entrepreneurs in Utah have shown their ability to turn their ideas into successful ventures. Here are some examples of small business ideas that have flourished in Utah:

  • Qualtrics: Founded in 2002, Qualtrics is a software company that specializes in customer experience management and survey software. It quickly gained traction and was acquired by SAP in 2018 for $8 billion.
  • Domo: Domo is a cloud-based software company that provides business intelligence and data visualization tools. Founded in 2010, it has become one of the fastest-growing tech companies in Utah, securing significant investments and partnerships.
  • Chatbooks: Chatbooks is a subscription-based photo book service that allows users to create personalized photo albums from their social media accounts. It was founded in 2014 and has experienced rapid growth, attracting millions of customers and raising substantial funding.
  • Cotopaxi: Cotopaxi is an outdoor gear and apparel company that focuses on social and environmental responsibility. Founded in 2014, it has gained a loyal customer base and has been recognized for its sustainable business practices.
  • Skullcandy: Skullcandy is a popular consumer electronics brand known for its headphones and audio accessories. Founded in 2003, it has experienced significant success, going public in 2011 and expanding its product offerings.
  • Blendtec: Blendtec is a blender manufacturer that gained widespread recognition through its viral marketing campaigns featuring the "Will It Blend?" series. Founded in 1975, it has become a household name and continues to innovate in the blending industry.

Local Organic Food Delivery

Local Organic Food Delivery is a service that delivers fresh, organic produce and other food items directly to your doorstep. This service is a great way to support local farmers while ensuring that your family eats healthy, chemical-free food. Here are some of the reasons why Local Organic Food Delivery is a good idea:

  • Convenience: You can save time and energy that you would have spent traveling to and from the grocery store.
  • Freshness: The produce delivered to your doorstep is often harvested the same day, ensuring maximum freshness and flavor.
  • Health: Organic food is free of harmful chemicals, pesticides, and GMOs, making it a healthier choice for you and your family.
  • Sustainability: By supporting local farmers, you are helping to reduce the carbon footprint associated with transporting food over long distances.
  • Variety: Local Organic Food Delivery services often offer a wider variety of produce than what's available in grocery stores, including heirloom varieties and unique items not typically found in traditional markets.

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Home Renovation Services

Home Renovation Services in Utah are a fantastic idea for several reasons. Not only do they increase the value and appeal of your home, but they also allow you to customize your living space to fit your unique needs and style. Whether you're looking to update your kitchen, remodel your bathroom, or add an extra room, these services can help make your dream home a reality.

  • Boost Property Value: Renovating your home can significantly increase its market value, making it a smart investment for the future.
  • Improve Functionality: Home renovations allow you to tailor your space to your needs, whether that's adding more storage in the kitchen or creating a home office.
  • Enhance Energy Efficiency: Many renovations can help reduce your energy costs, such as installing new windows or upgrading your insulation.
  • Modernize Your Home: If your home feels outdated, renovations can bring it into the current decade with modern designs and features.
  • Increase Comfort: Renovating your home can make it more comfortable and enjoyable to live in, whether that's by adding a luxurious bathroom or creating a cozy living room.

Personal Fitness Training

Personal Fitness Training in Utah is a great idea for a variety of reasons. Utah's diverse landscape and active community create a unique environment for achieving your fitness goals. Whether you're a local resident or a visitor, a personal trainer can provide guidance and motivation to help you make the most of your workouts.

  • Outdoor Activities: Utah's beautiful natural environment offers a wide range of outdoor activities. Personal trainers can incorporate hiking, biking, or skiing into your fitness routine, providing a fun and challenging workout.
  • Customized Programs: Personal trainers create customized programs based on your fitness level and goals. Whether you want to lose weight, build muscle, or improve your overall health, a personal trainer can provide the guidance and support you need.
  • Accountability: Having a personal trainer can help you stay accountable to your fitness goals. Regular sessions with a trainer can keep you motivated and on track.
  • Expert Advice: Personal trainers in Utah have the knowledge and experience to provide expert advice on exercise and nutrition. They can help you avoid common workout mistakes and ensure you're getting the most out of your fitness routine.
  • Supportive Community: Utah has a vibrant fitness community. Working with a personal trainer can help you connect with like-minded individuals and find additional motivation.

Related business ideas:

Guided Outdoor Excursion Company

A Guided Outdoor Excursion Company in Utah is an excellent idea due to the state's diverse and breathtaking natural beauty. Utah is home to a variety of landscapes, from towering mountain ranges to expansive desert plains, making it a prime location for outdoor activities and adventures.

  • Diverse Landscapes: Utah boasts five national parks, seven national monuments, and numerous state parks, each offering unique and stunning scenery. These landscapes provide an array of outdoor activities, such as hiking, biking, and rock climbing.
  • Year-Round Activities: The changing seasons in Utah provide opportunities for a wide range of year-round outdoor activities. In warmer months, visitors can enjoy hiking, mountain biking, and river rafting. During the winter, the state's world-class ski resorts become a major attraction.
  • Rich History and Culture: Utah's history, from Native American heritage to pioneer trails, provides a rich cultural backdrop to any outdoor excursion. Guided tours can offer educational insights into the state's past.
  • Eco-Tourism Opportunities: With its pristine natural environments, Utah is an ideal location for eco-tourism. A guided outdoor excursion company can promote sustainable travel that respects the environment and benefits local communities.
  • Adventure Tourism: For thrill-seekers, Utah offers plenty of adventure tourism possibilities. From white-water rafting on the Colorado River to canyoneering in Zion National Park, a guided outdoor excursion company can provide safe and exciting experiences for adventure tourists.

Artisanal Coffee Shop

Utah is a rapidly growing state with a flourishing food and beverage scene. An Artisanal Coffee Shop would be a perfect addition to this thriving culture. The residents' love for unique, high-quality products, the state's support for local businesses, and the increasing demand for specialty coffee make Utah an ideal location for an Artisanal Coffee Shop.

  • Utah's population has a high appreciation for artisan products. They value the craftsmanship, quality, and uniqueness that comes with artisanal coffee.
  • The state has a strong 'support local' movement. Utah residents take pride in their local businesses and prefer to support them over large chains. This would ensure a steady customer base for the coffee shop.
  • Utah's food and beverage industry is booming. The state's residents are always eager to try new and exciting offerings, making this the perfect time to introduce an artisanal coffee shop.
  • The demand for specialty coffee is on the rise. More and more people are seeking out high-quality, ethically sourced coffee. An artisanal coffee shop could cater to this growing market.

Social Media Consulting

Utah's thriving business environment, coupled with the rising importance of digital marketing, has created a high demand for social media consulting. Social media consultants help businesses in Utah to leverage the power of social media to reach a wider audience, increase customer engagement, and drive sales. They provide expert advice on the use of various social media platforms, create effective social media strategies, and manage social media campaigns.

  • Social media consulting in Utah helps businesses to understand their target audience and tailor their social media content accordingly.
  • Utah's diverse business landscape requires different social media strategies for different industries. Social media consultants have the expertise to develop industry-specific strategies.
  • With the rapid changes in social media trends and algorithms, businesses need a social media consultant to stay up-to-date and remain competitive.
  • Social media consultants can help businesses in Utah to measure the success of their social media campaigns and make necessary adjustments to improve results.
  • They can also provide training to the in-house marketing team on the best practices in social media marketing.

Craft Beer Brewery

Establishing a Craft Beer Brewery in Utah presents a unique opportunity for several reasons. The state's rich history, growing population, and thriving tourism industry make it an ideal location for such a venture. Here are a few key reasons why a Craft Beer Brewery in Utah is a good idea:

  • Utah has a burgeoning craft beer scene. With more than 30 breweries already established, there is a growing interest and demand for craft beer.
  • The state's unique laws regarding alcohol content in beer allow for a niche market that is largely untapped, providing an opportunity for a brewery to create unique, flavorful brews that adhere to these regulations.
  • Utah's booming tourism industry, which sees millions of visitors each year, provides a large, diverse audience for a Craft Beer Brewery. Tourists visiting the state's national parks, ski resorts, and other attractions are potential customers.
  • The state's rapidly growing population means a larger local customer base. Utah's population growth rate is more than double the national average, indicating a potentially increasing demand for craft beer.
  • Utah's rich history and culture offer unique branding and marketing opportunities. A Craft Beer Brewery can leverage this to create a distinct identity and attract customers.

Children's Party Planning Service

A Children's Party Planning Service in Utah is a fantastic idea for several reasons. Utah has a large population of young families, which means there are plenty of children's parties to be planned. Parents are often busy with work and other responsibilities, so they appreciate having a professional handle the details of their child's special day. Additionally, Utah's beautiful scenery provides a stunning backdrop for outdoor parties.

  • Utah has a high percentage of young families, providing a large customer base for a children's party planning service.
  • Many parents are busy with work and other responsibilities and would appreciate the help of a professional in planning their child's party.
  • Utah's beautiful landscapes offer a variety of unique and picturesque locations for outdoor parties.
  • A professional party planning service can offer creative and fun party themes that children will love.
  • Having a party planner handle the details can reduce stress for parents and ensure a smooth, enjoyable event.


Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.