10+ Best Small Business Ideas to Start in Texas [2023])

Explore our curated list of top small business ideas for 2023, tailored specifically for the thriving Texas economy. Start your dream today!

By Nick Cotter
Updated Feb 07, 2024

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Hey there, future Texan entrepreneurs! Are you ready to take the bull by the horns and launch your own small business in the Lone Star State? Well, you've landed in the right place. As we approach 2023, there's no better time to set your sights on the horizon and chase that dream of yours.

Whether you're a native Texan, a recent transplant, or simply dreaming of those wide-open spaces, Texas is a land of opportunity for those with a vision and the grit to make it happen. The state's diverse economy and supportive business environment make it a hotbed for innovation and entrepreneurship.

But where do you start? What kind of business should you launch? Fear not, because we've got you covered. In this article, we're going to explore 10+ of the best small business ideas to start in Texas in 2023. We'll delve into each one, unpacking the potential, the challenges, and the steps to get started.

So, saddle up, partner! Your entrepreneurial journey in the heart of Texas begins right here, right now. Let's ride!

Food Truck Business

A Food Truck Business is a popular and profitable venture that involves selling food and drinks from a vehicle. This business model is flexible and cost-effective, allowing entrepreneurs to serve a variety of foods to different locations. The mobility of the business means you can target different markets and events, maximizing your potential customer base. It also requires less upfront investment compared to a traditional restaurant.

  • Lower startup costs: Compared to a traditional brick-and-mortar restaurant, starting a food truck business requires a significantly less initial investment.
  • Flexibility: Food trucks can go to where the customers are. This allows for a wider customer reach and the ability to adjust locations based on demand.
  • Room for creativity: Food truck owners have the freedom to experiment with their menu and concept, allowing them to stand out in the competitive food industry.
  • Easier expansion: If a food truck concept is successful, it is easier and less costly to replicate the model and expand to multiple trucks.
  • Lower operation costs: With no need for wait staff and less space to maintain, food trucks can operate with fewer employees and lower overhead costs.
image of a Food Truck Business

Landscaping Services

Landscaping services in Texas are a great idea for a number of reasons. These services help to maintain and enhance the beauty of your outdoor spaces, creating a more enjoyable environment for you and your family. Moreover, Texas's unique climate and diverse range of flora require specialized care that only a professional landscaper can provide.

  • Professional Expertise: Landscaping professionals have the knowledge and experience to handle different types of plants and landscapes. They know what plants will thrive in the Texas climate and how to properly care for them.
  • Time-Saving: Maintaining a landscape can be time-consuming. By hiring a professional service, you can save valuable time and effort that can be spent on other activities.
  • Boost Property Value: A well-maintained and beautiful landscape can significantly increase the value of your property. It improves curb appeal and creates a positive first impression on potential buyers.
  • Customized Services: Professional landscapers offer customized services based on your preferences and the specific conditions of your property. They can help design and implement a landscape that suits your taste and lifestyle.
  • Regular Maintenance: Landscaping services can provide regular maintenance to ensure your outdoor spaces always look their best. This includes tasks like mowing, pruning, fertilizing, and more.
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Examples of successful businesses:

When it comes to small business success stories, Texas has no shortage of inspiring examples. The Lone Star State's vibrant and diverse economy has nurtured numerous entrepreneurial ventures that have thrived and made a significant impact. From innovative tech startups to unique retail concepts, here are some notable small business ideas that have achieved success in Texas:

  • Torchy's Tacos: This Austin-based taco chain has gained a cult-like following with its delicious and creative taco offerings. With humble beginnings as a food truck, Torchy's Tacos now has multiple locations across Texas and beyond.
  • Bumble: Founded by Whitney Wolfe Herd in Austin, Bumble is a popular dating app that empowers women by allowing them to make the first move. It has grown into a global phenomenon, challenging the norms of online dating and expanding its services to include networking and friendship connections.
  • Yeti: Born in Austin, Yeti revolutionized the cooler industry by creating high-quality, rugged coolers that can withstand even the toughest outdoor adventures. The brand's success has since expanded beyond coolers to include a wide range of outdoor products.
  • Charming Charlie: Houston-based Charming Charlie started as a small accessories boutique and grew into a national retail chain known for its colorful and affordable fashion accessories. Despite facing challenges in recent years, the brand's unique concept and loyal customer base helped it succeed for a significant period.
  • Capital Factory: Located in Austin, Capital Factory is a startup incubator and coworking space that provides entrepreneurs with resources, mentorship, and access to investors. It has played a crucial role in nurturing and accelerating the growth of numerous successful startups in Texas.
  • Tito's Handmade Vodka: Founded by Tito Beveridge in Austin, Tito's Handmade Vodka has become one of the fastest-growing and most recognized vodka brands in the United States. Tito's commitment to quality and its unique marketing approach have contributed to its remarkable success.

Home Cleaning Services

Home Cleaning Services in Texas are a great solution for maintaining a clean and healthy living environment. These services are not only convenient but also offer a wide range of benefits:

  • Professional Standards: Home cleaning services employ trained professionals who follow high standards of cleaning, ensuring your home is thoroughly cleaned and sanitized.
  • Time-Saving: With our busy lives, finding time to clean can be challenging. Home cleaning services save you time so you can focus on other important tasks.
  • Customized Cleaning Plans: These services offer customized cleaning plans to meet your specific needs and preferences, providing you with the most effective cleaning solutions.
  • Healthier Home: Regular professional cleaning can help reduce dust and allergens in your home, contributing to a healthier living environment.
  • Stress Reduction: A clean home can greatly reduce stress levels. By hiring a professional cleaning service, you can relax knowing that your home is in good hands.

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Personal Fitness Training

Personal Fitness Training in Texas is an excellent idea for a variety of reasons. Texas, being one of the largest states in the U.S., offers a wide range of fitness training options to cater to individuals with diverse fitness goals. Whether you're a beginner or an experienced fitness enthusiast, personal training can provide the guidance, motivation, and personalized plan you need to reach your goals effectively.

  • Personalized Approach: Personal trainers design a fitness plan tailored to your specific needs and goals. This ensures that you're not wasting your time on workouts that won't help you reach your goals.
  • Professional Guidance: Personal trainers in Texas are certified professionals who can teach you the correct way to perform exercises, reducing the risk of injury.
  • Motivation and Accountability: Having a personal trainer can provide the motivation you need to stick with your workout routine. They hold you accountable, making it more likely for you to stick with your fitness plan.
  • Variety of Training Options: Texas offers a wide range of fitness facilities and outdoor spaces perfect for various workouts. Whether you prefer gym workouts, outdoor boot camps, yoga, or aquatic exercises, you'll find a personal trainer who specializes in that area.
  • Flexible Schedules: Many personal trainers in Texas offer flexible scheduling options, making it easier for you to fit workouts into your busy schedule.

Social Media Consulting

Operating a business in the digital age requires a strong online presence, particularly on social media platforms. This is where a Social Media Consulting service in Texas comes into play. They can provide the necessary expertise and strategies to enhance your business's online visibility, engagement, and growth. Here are a few reasons why investing in a Social Media Consulting service in Texas is a beneficial move:

  • Expertise in Social Media Strategies: They are well-versed in the latest social media trends and strategies that can effectively promote your business to a wider audience.
  • Time-saving: Managing multiple social media platforms can be time-consuming. A Social Media Consultant can take care of this aspect, allowing you to focus more on your core business operations.
  • Brand Awareness: They can help improve your brand's online visibility and reputation, making your business more recognizable to potential customers.
  • Targeted Marketing: With their in-depth understanding of social media analytics, they can help you reach your target audience more effectively and efficiently.
  • Competitive Advantage: A professional Social Media Consultant can give your business a competitive edge by implementing unique and effective social media strategies.

Related business ideas:

Custom Cake Bakery

A Custom Cake Bakery in Texas is a fantastic idea for a multitude of reasons. The Lone Star State is known for its love of food and celebrations, making it the perfect location for a bakery specializing in customized cakes. Let's delve into why this business concept is a brilliant one.

  • High Demand: Texas is home to numerous celebrations such as birthdays, weddings, anniversaries, graduations, and more. Each of these events often calls for a unique, custom cake, ensuring a steady demand for your products.
  • Population Size: With a population of over 29 million people, the potential customer base is massive. This population size provides a great opportunity for a successful cake business.
  • Love for Food: Texans are known for their love for food. A bakery that offers delicious, custom-made cakes will surely be a hit among food lovers.
  • Opportunity for Creativity: A custom cake bakery allows for endless creativity in design and flavors. This can attract a wide range of customers seeking unique cakes for their special occasions.
  • Support for Local Businesses: Texans are known for their support of local businesses. A locally-owned custom cake bakery can become a beloved fixture in the community.

Mobile Pet Grooming

Mobile Pet Grooming in Texas is a fantastic idea for a multitude of reasons. It offers a convenient and stress-free grooming experience for both pets and their owners right at their doorstep. This service is especially beneficial for those with busy schedules, elderly pet owners, or pets that get anxious during car rides.

  • Convenience: Mobile pet grooming eliminates the need for transportation. The service comes right to your home, saving you time and effort.
  • Less Stress for Pets: Many pets experience anxiety when traveling or being in unfamiliar environments. Mobile grooming provides services in a familiar and comfortable setting for them.
  • Flexible Scheduling: Mobile pet groomers often have more flexible schedules, including weekends and evenings, accommodating those with busy schedules.
  • Personalized Attention: Your pet will have the undivided attention of the groomer in a quiet, calm environment, ensuring a high-quality grooming session.
  • Safety: With the current global health concerns, mobile pet grooming is a safer option as it reduces exposure to other animals that could potentially be carrying diseases.

Event Planning

Event Planning in Texas is a fantastic idea for several reasons. Texas, known for its vast landscapes and diverse cities, offers a plethora of options for any event. Whether you're planning a corporate event, a wedding, or a large festival, Texas has the resources and venues to make your event a success.

  • Various Venue Options: Texas is home to a wide range of venues from rustic barns for country-themed weddings to high-end hotels for corporate events.
  • Diverse Cuisine: Texas cuisine is a blend of southern, Mexican, and western influences, providing a unique culinary experience for your event attendees.
  • Excellent Weather: With over 200 sunny days per year, outdoor events are a great option in Texas.
  • Professional Event Planners: Texas boasts a number of experienced and professional event planners who can help ensure your event runs smoothly.
  • Entertainment Options: Texas is rich in music and cultural history, providing a variety of entertainment options for your event.

Home Renovation Services

Home Renovation Services in Texas is a fantastic idea for a multitude of reasons. These services can transform your living space into a more comfortable, functional, and aesthetically pleasing environment. Moreover, Texas has a wealth of professional companies that specialize in home renovations, ensuring high-quality results.

  • Value Increase: Home renovations can significantly increase the value of your property. Whether you're planning to sell your home in the future or just want to invest in your property, renovation services can provide a substantial return on investment.
  • Improved Functionality: Home renovation services can enhance the functionality of your living space. You can add extra rooms, expand your kitchen, or even create a home office. This can significantly improve your quality of life at home.
  • Energy Efficiency: Many home renovations focus on improving energy efficiency, which can lead to significant savings on utility bills. This could include installing new windows, improving insulation, or upgrading appliances.
  • Customized Living Space: Renovation services allow you to customize your living space to suit your specific needs and personal style. This could involve choosing your own materials, colors, and finishes for a truly personalized home.
  • Professional Expertise: Texas is home to many experienced and professional renovation companies. These experts can provide you with quality workmanship and ensure that all aspects of the renovation process are handled efficiently and effectively.

Local Tour Guide

Visiting Texas can be a thrilling adventure, but to get the most out of your trip, hiring a local tour guide can be a great idea. Here are a few reasons why:

  • Knowledge of the area: Local tour guides are well-versed in the history, culture, and geography of Texas. They can provide insights and stories that you won't find in guidebooks.
  • Customized tours: Local tour guides can tailor your tour to your interests, whether you're a foodie, a history buff, or an outdoor enthusiast.
  • Time-saving: With a local guide, you won't have to spend time researching and planning your itinerary. They'll take care of all the details for you.
  • Access to hidden gems: Local guides know the best-kept secrets of their area, from quaint restaurants to picturesque spots that aren't on the typical tourist route.
  • Personalized experience: Unlike large tour groups, a local guide can offer a more personalized and immersive experience, making your trip truly unforgettable.


Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.