Business ideas
15 min read

10+ Best & Profitable Shoe Business Ideas in 2023

Are you a shoe lover, a passionate entrepreneur or simply dream of starting your own business? If yes, then you're in the right place! Shoes are a necessity, and the footwear industry is always in demand, making it a lucrative business opportunity. But with so many shoe businesses out there, how can you stand out from the crowd? Fear not, because we've got you covered! In this article, we'll be sharing with you 10+ creative and demanding shoe business ideas to inspire you to turn your shoe obsession into a profitable venture. From custom-made shoes to eco-friendly footwear, there's something for every aspiring shoe entrepreneur out there. So strap on your favorite pair of shoes and let's dive in!

Written by:
Updated on:
March 5, 2023
image of shoe business ideas
Featured Partners:
Image of Zenbusiness logo
Form your LLC

Get worry-free services and support to launch your business starting at $0 plus state fees

Get started →
Image of Tailorbrands logo
#1 course for entrepreneurs

A-Z roadmap of steps to start a business, gain independence and enjoy the freedom of being your own boss!

Learn more →
Image of Liveplan logo
Business plans

Easily write a business plan, get funded, and know exactly how to reach your goals.

Learn more →
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
More Helpful Content
Table of Contents:

Our List of 10+ Best Shoe Business Ideas:

1. Custom shoe design shop.

If you're looking for a unique business idea that combines fashion, creativity, and craftsmanship, then a custom shoe design shop might just be the perfect fit. A custom shoe design shop allows customers to create one-of-a-kind footwear that reflects their personal style and taste. With the rise of customization and personalization in the fashion industry, more and more people are seeking out bespoke services like this.

  • Custom shoe design shops offer a highly specialized service that sets them apart from traditional shoe stores. By providing customers with the opportunity to design their own shoes, they tap into the growing desire for individuality and self-expression.
  • These shops can offer a wide range of customization options, from selecting the type of leather or fabric to choosing the color and style of the buckle or laces. This level of flexibility ensures that each pair of shoes is entirely unique to the customer.
  • Custom shoe design shops can also offer a high level of craftsmanship and attention to detail. Experienced shoemakers can work closely with customers to ensure that the finished product is not only stylish and fashionable but also comfortable and functional.
  • In addition to offering bespoke services to individual customers, custom shoe design shops can also partner with designers, retailers, and other businesses to create custom footwear for their own brands or collections.
  • Starting a custom shoe design shop requires a significant investment in equipment, materials, and expertise. However, the potential for profitability and scalability is significant, especially as more consumers seek out personalized products and experiences.

2. Children's shoe boutique.

Are you looking for a unique business idea that caters to a specific market niche? A children's shoe boutique could be the perfect fit for you. Here's why:

  • Parents constantly need to purchase new shoes for their growing children.
  • Children's shoes come in a variety of styles and sizes, providing ample opportunities for specialization and differentiation.
  • A children's shoe boutique can offer personalized fitting services, ensuring the best possible fit for each child.
  • By focusing on children's shoes, you can establish a loyal customer base that will likely return for repeat business as the child grows and needs new shoes.
  • Many parents are willing to pay a higher price for quality shoes that will support their child's foot development and provide comfort.
  • You can also offer additional products and services, such as shoe accessories, shoe cleaning and repair, and educational resources on proper foot care and shoe selection.

Overall, a children's shoe boutique is a promising business idea that caters to a steady market demand and offers opportunities for differentiation and value-added services.

3. Personalized shoe store.

Are you tired of generic shoe stores that don't quite cater to your unique style and preferences? Look no further than a personalized shoe store.

  • A personalized shoe store allows customers to design their own shoes, selecting everything from the style and color to the materials used.
  • These stores offer a more personalized and one-of-a-kind shopping experience, making them a popular option for those who value individuality and uniqueness.
  • Customers can choose from a variety of shoe types, including sneakers, boots, sandals, and more.
  • They can also add personalized touches, such as monograms or embroidered designs, to further customize their shoes.
  • Many personalized shoe stores offer made-to-order options, ensuring a perfect fit for each and every customer.

The benefits of opening a personalized shoe store as a business idea are many:

  • There is a growing demand for unique, customizable fashion options in today's market.
  • Personalized shoe stores can offer higher profit margins due to the customization options, as well as the ability to charge a premium for made-to-order shoes.
  • This type of store can also foster a strong sense of customer loyalty and repeat business, as each customer receives a truly unique and personalized product.
  • With the increasing popularity of sustainability and ethical fashion, a personalized shoe store can also cater to customers who prioritize these values by offering eco-friendly and locally-sourced materials.

4. Shoe repair business.

Have you ever had a favorite pair of shoes that just can't seem to withstand the test of time? Maybe the soles have worn thin or the leather has started to crack. That's where a shoe repair business comes in! This type of business, while not necessarily glamorous, can offer a valuable service to customers and be lucrative for entrepreneurs.

  • High demand: Shoes are a necessity of everyday life, and people are always looking for ways to extend their lifespan. Instead of buying new shoes, many people opt to repair their favorite pairs.
  • Low overhead costs: Compared to other retail or service-based businesses, a shoe repair business has lower overhead costs. The necessary equipment and supplies can be purchased relatively inexpensively, and the labor required is not highly specialized.
  • Targeted marketing: A shoe repair business can focus their marketing efforts on their local community. Word-of-mouth advertising can be highly effective, and there are typically few competitors in the area.
  • Diverse services: A shoe repair business can offer a variety of services beyond simply resoling shoes. From replacing zippers and buckles to stretching shoes to fit better, there are many ways to cater to the diverse needs of customers.
  • Sustainability: As consumers become more environmentally conscious, there is a growing appreciation for repairing items instead of just tossing them out. A shoe repair business can be seen as a sustainable option, which can be attractive to customers.

5. Shoe rental service.

A shoe rental service is a business that provides shoes for rent for a specific period. Renting shoes is like renting anything else: you pay for the use of the product for a certain amount of time. Shoe rental service is a relatively new concept, but it is gaining popularity because it provides people with a unique way to enjoy different shoes without breaking the bank.

  • Affordability: Renting shoes is much cheaper than buying new shoes. It is an excellent option for people who are on a budget or who don't want to spend a lot of money on shoes.
  • Variety: With shoe rental services, customers have access to a vast selection of different shoes. They can try out different styles and brands without committing to a purchase.
  • Convenience: Shoe rental services make it easy for people to get the shoes they need for events and special occasions. They don't have to worry about buying shoes that they may never wear again.
  • Environmental Benefits: Instead of buying new shoes and then disposing of them when they are no longer needed, renting shoes reduces waste and promotes sustainability.
  • Travel friendly: Shoe rental services allow people to travel light by not having to pack different styles of shoes on a trip. They can rent the shoes they need when they arrive at their destination.

6. Online shoe store.

Online shoe stores are web-based platforms that allow customers to purchase footwear from the comfort of their own homes. These e-commerce businesses are becoming increasingly popular due to the convenience they offer over traditional brick-and-mortar stores.

  • Cost-effective: Owning an online shoe store has lower overhead costs than owning a physical store. You don't have to pay rent, property taxes or any utilities associated with running a store. All the costs involved with operating your business are related to your website and not additional real estate.
  • Round-the-clock access: With an online shoe store, customers can make purchases at any time of the day, even after business hours. This means that the store can remain operational while you're asleep or away from your computer.
  • Unlimited reach: The internet is a vast marketplace that allows online stores to reach out to customers from all over the world. This provides business owners with an opportunity to grow their client base beyond their local area.
  • Quick and easy to set up: Creating an online store is easier and less complicated compared to setting up a traditional store. You can start your online shoe store with minimal investment and knowledge of web development.
  • Personalized shopping experience: Customers have access to a wide range of footwear from different brands that may not be available at their local shoe store. Online stores offer a personalized shopping experience through the use of filters and search options that enable customers to narrow down their selections to find the perfect pair.

7. Vintage shoe store.

Are you tired of walking into shoe stores only to find the same styles on display, year after year? Consider opening a vintage shoe store instead! Not only will you be offering customers unique styles that they won't find at their local mall, but there are many other reasons why starting a vintage shoe store would make a great business idea.

  • Vintage shoes are in demand.
  • With the rise of sustainable fashion, many people are turning to vintage clothing and accessories to reduce waste and reduce their carbon footprint.
  • Vintage shoes are often made with higher quality materials and craftsmanship than shoes made today.
  • By selling vintage shoes, you can provide customers with classic styles that have stood the test of time.
  • Vintage shoes have a nostalgic appeal that resonates with customers who are looking for something unique and meaningful.
  • A vintage shoe store can provide customers with an experience that they can't get at a traditional shoe store.
  • By curating a selection of vintage shoes, you can give customers the opportunity to explore different eras and styles of footwear.

8. Shoe subscription service.

A shoe subscription service offers a convenient way of acquiring footwear on a regular basis. In this arrangement, customers usually pay a monthly fee in exchange for receiving a new pair or pairs of shoes every month. This may sound like a luxury, but the truth is that there are many reasons why such a service can offer real value to customers and create a sustainable business model for entrepreneurs.

Here are some reasons why a shoe subscription service makes a good business idea:

  • Convenience: Many people lead busy lives and don't have the time or energy to go shoe shopping every month. A subscription service eliminates this need, as the shoes are delivered directly to the customer's door.
  • Personalization: A subscription service can offer customers a way of receiving shoes that reflect their style preferences and fit their unique foot size and shape. This can help build customer loyalty, as they are more likely to continue subscribing if they feel that they are getting something tailored specifically to them.
  • Curation: A subscription service can also offer a curated experience, where customers receive shoes that have been carefully chosen by experts. This can create an element of surprise and delight for customers, as they receive shoes that they may not have considered buying otherwise.
  • Cost savings: Some subscription services offer a discount on the cost of the shoes, which can add up over time. This can be especially appealing to customers who want to regularly refresh their shoe collection but don't want to spend a lot of money all at once.
  • Sustainability: Lastly, a shoe subscription service can be more sustainable than traditional shoe shopping, as it eliminates the need for customers to travel to stores and allows for more efficient inventory management.

9. Shoe resale business.

Are you thinking of starting a business but unsure of what to venture into? Consider a shoe resale business. This is a market that has recorded tremendous growth in recent times.

  • Shoe resale business involves buying worn or second-hand shoes and selling them at a profit.
  • It is an environmentally friendly way of doing business as it promotes the reuse of old shoes, thus reducing waste accumulation in the environment.
  • It is a low cost and low risk business to start. You can start small, test the market and gradually grow the business.
  • With the increasing cost of original and trendy foot wears, more people are opting for used shoes that are still in great condition but sold at a lower price.
  • The market for used shoes is vast and cuts across different age groups and genders. You can target specific groups like athletes, students or collectors and gradually expand your customer base.
  • You can explore different sales channels like online marketplaces, social media platforms or establish a physical store.

While shoe resale business might seem like a niche business, it has the potential to yield high returns. With creativity, networking, and excellent customer service, you can build a successful shoe resale business and tap into this profitable market niche.

10. Shoe accessory shop.

Have you ever looked at a pair of shoes and wished you could add a little something extra to make them totally unique? Enter the world of shoe accessories! A shoe accessory shop is a retail store or online shop that specializes in selling add-ons for any type of footwear. These can range from colorful shoelaces, to stylish shoe clips, to practical items like heel grips and arch support inserts. So why would this make a great business idea? Here are some reasons to consider:

  • Shoe accessories are a niche market that is largely untapped. While many people think about buying new shoes to change up their wardrobe, not many consider the endless possibilities of how they can transform their current footwear with a few simple accessories.
  • Accessories are a low-cost way to update shoes regularly. Customers can change the look of one pair of shoes multiple times, without breaking the bank.
  • There is the opportunity to offer both practical and fashionable items, catering to a wide range of customers. People who need extra support or comfort for their feet can find it alongside those who want a fun way to jazz up their shoes for a special occasion.
  • Shoe accessories make great gifts - everyone can use a fun or functional addition to their footwear collection.
  • You can easily reach a wide audience thanks to the popularity and ease of online shopping. An online store can reach customers anywhere in the world, while a brick-and-mortar shop can serve a local community.
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax, or business advice. Requirements are updated frequently and you should make sure to do your own research and reach out to professional legal, tax and business advisers, as needed. We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Successful Examples of Shoe Businesses:

Successful companies in the shoe business industry have a long history of providing quality footwear for various occasions. The following is a list of notable shoe businesses that have been successful in the industry:

  • Nike
  • Adidas
  • Puma
  • Vans
  • Keds
  • Converse
  • New Balance
  • "Dr. Martens"
  • "Birkenstock"
  • "Crocs"
More Content

Related Business Ideas

Below are some more business ideas you can epxplore as options.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. In 2020, I left my job to build media websites and share my knowledge through newfoundr. Join me on my mission to make entrepreneurial success easier.