10+ Best & Profitable Private Label Business Ideas [2023]

Author: Nick C headshot
Founder & CEO, Newfoundrz
Passionate about helping small businesses establish LLCs
Updated on:
August 7, 2023
Image of private label business ideas

Hey there, fellow entrepreneur! You're right on time. The year 2023 is knocking at our doors, and it's bringing along a truckload of opportunities for all of us. If you've been thinking about launching a business, you're in the right place. But not just any business, we're talking about private label businesses - the secret sauce to a successful entrepreneurial journey.

Why private label, you ask? Well, imagine having your own brand, your own product, your own identity in the market, without the headache of manufacturing, quality control, or even research and development. Sounds like a dream, doesn't it? But it's not. It's a reality many entrepreneurs are living and profiting from.

So, are you ready to dive into the world of private label businesses? Ready to discover the top 10+ profitable ideas that could catapult your entrepreneurial journey to new heights in 2023? Let's get started! This article is not just a list, it's a treasure chest of ideas, insights, and inspiration. So buckle up, because your entrepreneurial journey is about to get a whole lot more exciting!

Disclaimer: This Business Ideas Content ("Content") is provided solely for informational and educational purposes and does not constitute professional, legal, or financial advice. The ideas and information presented in this Content are general in nature and are not intended to serve as a comprehensive guide or specific recommendation for any individual business or entrepreneurial endeavor.

Our 10+ Best Private Label Business Examples:

1. Custom Apparel.

Custom Apparel is clothing, hats, bags, and other fashion accessories that are designed to meet the specific needs and style preferences of the individual. By creating personalized designs, custom apparel businesses can help customers stand out from their peers and show off their unique style and personality. Here are some of the benefits of starting a custom apparel business:

  • A wide range of design possibilities to meet customer needs
  • A large market potential with a diverse customer base
  • A low cost of entry with few upfront expenses
  • Ability to quickly turnaround orders
  • Opportunity to incorporate technology and social media marketing into the business

2. Personalized Drinkware.

Personalized Drinkware is a great business idea because it allows you to offer unique products that are customized to fit each customer’s individual needs. With Personalized Drinkware, you can create personalized mugs, travel mugs, water bottles, and more. Some key benefits of offering personalized drinkware include:

  • High Profit Margins – The cost of manufacturing personalized drinkware is relatively low while the demand is high.
  • Unique Design – Customers will be attracted to the unique designs, colors, and styles you can offer.
  • Easy To Personalize – You can easily customize the design to meet each customer’s needs.
  • High Quality Materials – You can choose from a range of durable materials for lasting results.

3. Artisanal Foods.

Artisanal foods are high-quality, handmade products that are made in small batches. These include specialty items such as cheese, charcuterie, jams, sauces, condiments and more. Artisanal foods typically focus on fresh ingredients and unique flavors resulting in products with superior quality compared to mass-produced food. Artisanal foods make a great business idea for a variety of reasons:

  • They offer customers a unique product that mass-produced food simply can’t provide.
  • They appeal to a wide range of consumer preferences.
  • They typically have a longer shelf life than other homemade products.
  • They are often seen as higher quality and may command higher prices.
  • They have the potential to become popular and widely accepted.
  • The market for artisanal foods is growing as more people become interested in healthier options.

4. Textiles And Accessories.

Textiles and Accessories is a business idea that involves creating and selling items such as clothing, home decor, accessories and more. This type of business can be a great way to make money from something you're passionate about and to make a living. There are several benefits of starting a Textiles and Accessories business, including:

  • You have complete control over the design and creation process.
  • You can source unique fabrics and materials.
  • You can experiment with different styles and fashion trends.
  • You can easily establish an online presence to reach a wider customer base.

5. Home Decor.

Home Decor is the art of designing, creating and displaying decorative elements in a home, such as fabrics, furniture, wallpaper and accessories. It is an attractive business idea because:

  • The industry is constantly evolving with new products and trends.
  • It can be tailored to suit any budget.
  • It is a creative endeavor that allows you to express your own style.
  • It provides opportunities to collaborate with other professionals or vendors.
  • It can be scaled up or down based on demand.

6. Pet Supplies.

A Pet Supplies business is a great idea that can be highly rewarding. It is especially popular among pet owners who may not have easy access to pet stores. With a little bit of creativity and business savvy, you can provide essential items for all kinds of pets, from traditional supplies like pet food and toys to more specialized products. Here are some key advantages to starting a Pet Supplies business:

  • Highly profitable – The pet industry is growing globally, making it easier for people to spend money on their pets.
  • No need for large upfront investments – You don't need to invest in expensive equipment or land/property to get started.
  • No shortage of buyers – Pets are popular, meaning there is always a market for supplies.
  • Easy to promote – You don't need an expensive marketing budget or complicated advertising methods to get customers.
  • Easy scalability – If your business is successful, you can easily scale it up by adding more products and services.

7. Natural Beauty Products.

Natural beauty products are a line of skincare, makeup, and haircare products that use natural ingredients like shea butter and aloe vera that are known to be better for your skin than harsh chemicals and additives. Starting a business in natural beauty products is a great idea for several reasons.

  • There is a higher demand for natural products that do not contain harsh chemicals.
  • Natural beauty products can be packaged in eco-friendly containers to appeal to eco-conscious customers.
  • Natural beauty products are more affordable than high-end brands, making them accessible to more people.
  • There is a wide range of niche markets in which an entrepreneur can specialize, from vegan beauty products to hypoallergenic skincare.

8. Baby Gear.

Baby Gear is any type of gear that is specifically designed for the care and comfort of babies, such as clothing, toys, furniture, and accessories. Baby Gear can make a great business idea because it provides new parents with products that help make life easier when caring for their newborns. Some specific advantages of starting a Baby Gear business include:

  • A wide range of products to choose from
  • A growing market of potential customers
  • High profit margins due to high demand
  • Opportunity to create your own unique products

9. Fitness Accessories.

Fitness accessories are items that help individuals reach their fitness goals. They include items such as exercise bands, yoga blocks, foam rollers, skipping ropes and more. A business idea centered around fitness accessories can be highly profitable and is an excellent opportunity to provide customers with the tools they need to reach their goals. Here are some reasons why a fitness accessories business could be a great idea:

  • Growing demand: Fitness is becoming increasingly popular, so there’s plenty of opportunity for a business that specializes in selling fitness accessories.
  • Competitively priced products: Fitness accessories are often priced competitively, so you can offer customers good value for money.
  • High profit margins: Fitness accessories have high profit margins as they’re relatively inexpensive to manufacture or source.
  • Easy to store: Fitness accessories are small and light, making them easy to store and ship.

10. Gourmet Coffee.

Gourmet coffee is a type of specialty coffee that is distinguished by its superior quality and unique flavors. Gourmet coffee is grown in specific regions around the world, such as Colombia, Ethiopia and Indonesia, and is often sourced from local farms. The beans are roasted to bring out the unique flavors and aromas, which can be enjoyed as a hot or cold beverage. This makes it an excellent business idea as it is growing in popularity due to its exceptional taste, health benefits, and ethical standards.

  • Gourmet coffee has superior flavor and aroma
  • It contains more antioxidants than regular coffee
  • Gourmet coffee has higher ethical standards than regular varieties
  • It can be enjoyed as a hot or cold beverage
  • Gourmet coffee is increasing in popularity

Successful Examples of Private Label Businesses:

Private label companies provide their customers with a unique opportunity to expand their product portfolios and create a brand that is exclusive to their business. The following list includes some of the most successful private label companies in the industry.

  • TruNature
  • Vitality Foods
  • Ferny Distributors
  • Aurora Trading Partners
  • Meijer Private Label Brands
  • Island Fresh Products
  • The Delsey Group
  • Superior Trading Company
  • International Food Group
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Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.