Business ideas
15 min read

10+ Best & Profitable Pizza Business Ideas in 2023

Who doesn't love pizza? It's the ultimate comfort food that satisfies our cravings in mere slices. With its universally popular appeal, the pizza industry is booming like never before. If you're thinking of starting your own pizza business, you're on the right track. However, with so many pizzerias out there, it's crucial to differentiate your brand and come up with unique and innovative ideas. In this article, we've rounded up more than 10 creative and demanding pizza business ideas that will help you stand out from the crowd and take the pizza game to the next level. So, let's get ready to knead some dough and serve some delicious slices!

Written by:
Updated on:
March 5, 2023
image of pizza business ideas
Featured Partners:
Image of Zenbusiness logo
Form your LLC

Get worry-free services and support to launch your business starting at $0 plus state fees

Get started →
Image of Tailorbrands logo
#1 course for entrepreneurs

A-Z roadmap of steps to start a business, gain independence and enjoy the freedom of being your own boss!

Learn more →
Image of Liveplan logo
Business plans

Easily write a business plan, get funded, and know exactly how to reach your goals.

Learn more →
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Table of Contents:

Our List of 10+ Best Pizza Business Ideas:

1. Mobile pizza truck.

A mobile pizza truck is a food truck that specializes in serving delicious pizzas of different varieties. These trucks are becoming increasingly popular among many food lovers because they offer a unique experience of enjoying tasty pizzas while on the go.

Wondering why a mobile pizza truck might make a good business idea? Here are some reasons:

  • Low start-up costs: Starting a mobile pizza truck business is relatively affordable compared to starting a traditional restaurant.
  • Flexibility: Mobile pizza trucks allow you to be flexible in terms of location. You can park your truck in high-traffic locations, attend events, or even cater to private parties.
  • Less competition: Compared to traditional restaurants, mobile pizza trucks face less competition. Hence, there is a huge potential for success.
  • Easy marketing: A mobile pizza truck business is easy to market. You can use social media to advertise your truck's location, and your customers can help spread the word.
  • Low overhead costs: Operating a mobile pizza truck requires low overhead costs like rent, electricity, and other expenses associated with a traditional restaurant.

In conclusion, starting a mobile pizza truck business may be a great idea if you are looking for a flexible and affordable way to break into the food industry. With low start-up costs, less competition, and easy marketing, it's definitely worth considering!

2. Pizza delivery service.

A pizza delivery service is a restaurant that delivers freshly made pizzas to customers who have placed an order. This business model has gained lots of popularity in recent years as people are becoming busier and looking for ways to save time when it comes to food preparation. Here are some reasons why it can be a great idea:

  • High demand: Pizza is one of the most popular food choices in the world, and many people prefer the convenience of having it delivered to their doorstep rather than going out to eat.
  • Low overhead costs: Compared to a traditional pizza restaurant, a delivery service requires less space, equipment, and staff, which means lower overhead costs.
  • Flexible working hours: With a pizza delivery service, you can choose to work during peak hours or even 24/7, depending on the demand and your target market.
  • Scalability: By expanding your delivery radius or adding new menu items, you can easily scale your business and increase your revenue.
  • Easy to market: Pizza delivery services are easy to market because pizza is a recognizable and popular food choice, and there's no shortage of hungry customers who are willing to order.

In conclusion, a pizza delivery service is a great business idea for anyone who wants to enter the food industry with low overhead costs, flexible working hours, and high demand. By focusing on quality ingredients, fast delivery, and excellent customer service, you can build a loyal customer base and grow your business over time.

3. Pizza catering.

Have you ever been to a party where pizza was the star of the show? Everyone loves pizza, which is why it's such a popular catering option. But what exactly is pizza catering, and why would it make a good business idea? Let's dive in!

  • Pizza catering is essentially a mobile pizzeria that brings fresh, hot pizza to events, parties, and gatherings of all kinds. It's a convenient and delicious way to feed a crowd.
  • Many pizza catering companies offer a variety of toppings and flavors, making it easy to customize your order to suit your guests' preferences.
  • But why would pizza catering make a good business idea? Let's take a look at some of the reasons:
  • Pizza is always popular: It's hard to find someone who doesn't like pizza, which makes it a surefire hit at any event.
  • Low overhead costs: Compared to starting a restaurant or food truck, starting a pizza catering business requires relatively low overhead costs.
  • Flexible scheduling: You can choose to work around your own schedule, and cater events on weekends or evenings when you're free.
  • Easy to scale: Once you've established your business and your brand, it's easy to scale up and hire additional staff to cater multiple events at once.
  • Overall, pizza catering is a great idea for anyone who loves pizza and wants to share it with the world. With its popularity and relatively low startup costs, it's a business that could really take off!

4. Pizza restaurant.

A pizza restaurant is a type of eatery that specializes in serving various types of pizzas. This business idea is particularly attractive due to the popularity of pizza as a cuisine in many parts of the world. A well-run pizza restaurant can generate good returns on investment for its owners by attracting a loyal customer base who enjoy great food in a warm and welcoming setting.

  • Pizza is a popular food choice:
  • Over 4 billion pizzas are sold worldwide each year.
  • People of all age groups love pizza, making it a versatile cuisine for everyone.
  • Low overheads:
  • You don’t need to worry about high startup costs compared to other types of restaurants.
  • The ingredients are affordable and its margins are higher than many other types of restaurants.
  • Pizza restaurants are versatile:
  • You can offer dine-in, delivery, take-out or catering services, depending on the preferences of your customers.
  • You can experiment with different pizza recipes and offer different pizza crusts, toppings, and sizes to cater to a larger customer base.
  • High-profit margins:
  • Pizza ingredients such as cheese, tomato sauce, and dough can be bought in bulk at a lower cost, giving you high-profit margins.
  • There are less waste and spoilage since you already have a general sense of the volume of pizzas you will sell in advance
  • Flexible working hours:
  • The serving hours can be adjusted to suit your schedule or your staff’s schedules, which is great if you have a lot of employees with different schedules or if you have other commitments.

In summary, a pizza restaurant is a great business idea due to its versatility, popularity, and high-profit margins. By finding good locations and offering excellent customer service, a pizza restaurant can become a thriving business that generates steady income for its owners.

5. Artisanal pizza.

Artisanal pizza is a delicious and unique take on the classic Italian dish. Unlike traditional pizzas, artisanal pizzas are made with handcrafted dough and fresh, high-quality ingredients. But what sets these pizzas apart is the creativity and innovation that goes into each one, whether it's experimenting with new toppings or tweaking the cooking process to achieve the perfect texture and flavor.

Looking to start a business? Here are a few reasons why artisanal pizza might be the perfect venture:

  • Low startup costs: Compared to other food businesses, starting an artisanal pizza business can be relatively affordable. With a good oven, kitchen space, and ingredients, you can start serving up delicious pizzas in no time.
  • High demand: Who doesn't love pizza? Artisanal pizzas offer a unique and flavorful twist on the classic dish, which can help set your business apart from more conventional pizza places.
  • Opportunities for creativity: Since artisanal pizza is all about experimentation and innovation, there's endless potential for creativity when it comes to creating new pizzas and toppings. Plus, experimenting with different ingredients and flavor profiles can help keep your business fresh and exciting over time.
  • Flexible business model: Want to offer delivery? Or maybe focus on catering for events? Artisanal pizza businesses can be adapted to suit a variety of business models, depending on your goals and target audience.
  • Room for growth: As your business grows, you can experiment with scaling up your operation, hiring more staff, or even expanding to new locations - the sky's the limit!

6. Gluten-free pizza.

Gluten-free pizza is becoming an increasingly popular choice for people who have dietary restrictions or intolerances. Essentially, gluten-free pizza is a pizza made without wheat flour, which contains gluten. Instead, gluten-free flour or other types of non-wheat flour are used to make the crust.

So, why would gluten-free pizza make a good business idea? Here are a few reasons:

  • There is a growing demand for gluten-free options due to a rise in awareness about gluten sensitivities and celiac disease.
  • Offering gluten-free options can help expand a pizza business's customer base to include those who may have otherwise not been able to enjoy pizza.
  • Gluten-free pizza can be a unique selling point for a pizza business compared to competitors.
  • Creating a separate gluten-free menu or section on the menu can increase the perception of the business catering to individual needs, indicating customer empathy.

Overall, including gluten-free options to a pizza business's menu is a smart strategic decision. With an increasing number of people looking for gluten-free foods, it can help cater to a larger base of customers and generate more sales. Plus, it's a chance to diversify the menu and stand out from competitors.

7. Pizza subscription box service.

Are you a pizza lover looking for a convenient way to get your pizza fix? Look no further than a pizza subscription box service! A pizza subscription box service is a recurring delivery of frozen, made-to-order pizza shipped directly to your doorstep. But why would this make a good business idea? Let's explore.

  • Convenience: With a pizza subscription box service, customers can enjoy delicious pizza without ever leaving their homes. Busy schedules and long commutes can make it difficult to get to a traditional pizza restaurant, but a pizza subscription box service brings the pizza to you.
  • Unique Appeal: A pizza subscription box service offers a unique twist on the standard pizza delivery model. This service provides the opportunity to try new and unusual pizza flavors that may not be readily available at traditional pizza restaurants.
  • Customer Loyalty: A recurring subscription model promotes consistent customer engagement and loyalty. By offering a regular delivery of their favorite food, customers are more likely to continue subscribing and recommending the service to others.
  • Brand Awareness: A subscription box service offers a unique branding opportunity. Each box can be customized with the company's logo, contact information, and other relevant branding materials, providing a continuous reminder of the service's existence and value.
  • Sustainability: Frozen pizza has a longer shelf life than fresh pizza, allowing for more efficient transportation and storage. By using efficient production and delivery methods, a pizza subscription box service can reduce its carbon footprint and promote sustainability.

8. Pizza-making classes.

Have you ever wondered what goes into making a delicious pizza from scratch? Pizza-making classes are a fun and educational way to learn the ins and outs of crafting the perfect pie.

  • These classes typically involve a hands-on experience, allowing participants to learn by doing.
  • Participants can learn about ingredients, dough preparation, baking techniques, and more.
  • Classes can be customized to fit different skill levels, from beginner to advanced.
  • Pizza-making classes can be held in a variety of settings, including cooking schools, restaurants, and even private homes.
  • This business idea has the potential to appeal to a wide range of people, from foodies and aspiring chefs to families and date-night enthusiasts.
  • Offering pizza-making classes can be a great way to generate additional revenue for restaurants or cooking schools, as well as entrepreneurial individuals looking to start their own business.

In addition to being a fun experience for participants, pizza-making classes can also provide benefits for businesses:

  • Classes can attract new customers and generate buzz and excitement for the business.
  • Classes can be marketed through social media and other channels, helping to build the brand and attract new clients.
  • Pizza-making classes can differentiate a business from competitors, offering a unique and engaging experience that sets it apart from other restaurants or cooking schools.

Overall, pizza-making classes are a great business idea that can provide both educational and financial benefits for participants and businesses alike.

9. Pizza pop-up shop.

Have you ever heard of a pizza pop-up shop? It's a temporary restaurant that specializes in serving delicious pizzas in a limited-time window. These pop-ups are becoming increasingly popular among foodies because they offer a unique experience that traditional pizzerias can't match. Here's why a pizza pop-up shop makes for a great business idea:

  • Low start-up costs: Unlike traditional brick-and-mortar restaurants, pop-up shops require minimal start-up costs. Since the pop-up shop is temporary, you don't have to worry about leasing a space or buying equipment. Instead, you can use existing facilities or rent a space for a short period of time.
  • Attract new customers: Pop-up shops are known for creating buzz among customers. They offer a unique experience that traditional restaurants can't match. With effective marketing strategies, you can attract new customers and build your brand.
  • Flexibility: Pop-up shops offer flexibility in terms of location, hours, and menu. You can set up your shop at festivals, events, or other high-traffic areas. You can also choose the hours of operation that work best for you. Additionally, you can experiment with different pizza recipes and toppings on your menu, which will keep your customers coming back for more.
  • Test your concept: Pop-up shops are an excellent way to test your concept without committing to a long-term lease. You can gauge customer demand, test new recipes, and get feedback from customers, all without the risk and expense of a traditional restaurant.
  • Create a sense of urgency: Since pop-up shops are temporary, customers feel a sense of urgency to try your pizzas before your shop closes. This creates a sense of exclusivity and excitement that traditional restaurants can't match.

So, if you're looking for a low-cost business idea that offers flexibility, creativity, and endless possibilities, a pizza pop-up shop might just be the perfect fit for you.

10. Pizza-themed merchandise.

Are you a pizza lover who cannot get enough of everything pizza? From the cheesy goodness to the aroma that fills the air and the way it brings people together. Pizza merchandising can help you share your love with the world and build a profitable business at the same time.

  • Pizza themed merchandise refers to the use of the pizza concept to come up with unique and creative products that appeal to pizza lovers.
  • The merchandise can range from clothing, accessories to household items.
  • The popularity of pizza is not limited to just Italy, but it is a global phenomenon, making it a fruible product for a global audience.
  • The niche of the pizza-loving audience has grown over the years because of influencers and social media that promote everything pizza.
  • Tapping into the pizza craze presents limitless business opportunities for entrepreneurs with a deep passion for pizza.
  • Pizza-themed merchandise creates an avenue for individuals to show their love for pizza, creating a sense of community and belongingness.

Investing in pizza-themed merchandising can be a great business idea since the market is ever-growing, and the potential for innovation in products is infinite. So, why not turn your love for pizza into a successful business venture?

Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax, or business advice. Requirements are updated frequently and you should make sure to do your own research and reach out to professional legal, tax and business advisers, as needed. We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Successful Examples of Pizza Businesses:

The pizza business industry is one that is well known for its success. Here is a list of some of the most successful companies in the pizza industry:

  • Domino's
  • Papa John's
  • Pizza Hut
  • Little Caesars
  • Marco's Pizza
  • CiCi's Pizza
  • California Pizza Kitchen
  • Chuck E. Cheese's
  • Godfather's Pizza
  • Uno Pizzeria & Grill
More Content

Related Business Ideas

Below are some more business ideas you can epxplore as options.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. In 2020, I left my job to build media websites and share my knowledge through newfoundr. Join me on my mission to make entrepreneurial success easier.