Business ideas
15 min read

10+ Best & Profitable Lingerie Business Ideas in 2023

The lingerie business has been a competitive and profitable industry for decades. In recent years, the lingerie industry has seen a dramatic increase in popularity as more consumers pursue options for sexy, fashionable, and comfortable undergarments. As the market continues to evolve so does the demand for unique lingerie designs and retail solutions. With the right strategies, there are plenty of opportunities to launch a successful lingerie business in 2023. In this article, we’ll be discussing 10+ of the best and most profitable lingerie business ideas for new entrepreneurs. We’ll cover everything from niche boutiques offering custom designs to stocking wholesale items for retail stores or online shops. Whether you’re looking to start from scratch or build upon an existing business model, these lucrative lingerie business ideas are sure to give you the starting point you need.

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Updated on:
April 2, 2023
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Table of Contents:

Our List of 10+ Best Lingerie Business Ideas:

1. Intimates Boutique.

An Intimates Boutique is a store that specializes in selling lingerie, sleepwear, underwear, and other intimate apparel. It is an ideal business idea for entrepreneurs who are looking to build a successful and profitable retail business. Here are some of the benefits of starting an Intimates Boutique:

  • You can tap into the lucrative lingerie market.
  • You can offer a unique selection of intimate apparel that sets your boutique apart from competitors.
  • You can create a personalized shopping experience for customers.
  • You can provide an expert fitting service that is both convenient and professional.

2. Online Lingerie Store.

A Online Lingerie Store is a great business idea that allows you to sell lingerie from the comfort of your own home. By having an online store, customers can browse through your selection at any time and place, and you can save money on overheads and staff costs. Here are some benefits of setting up an online lingerie store:

  • Increased reach with a wider audience
  • Low overheads – no need for physical store rental, staff costs etc.
  • Time efficient – customers can shop at their convenience
  • High visibility – customers all over the world can access your store
  • More flexibility – you can sell a wider range of products

3. Lingerie Subscription Service.

A Lingerie Subscription Service is a convenient way for customers to receive lingerie on a regular basis. It is an easy-to-use service that offers customers the chance to purchase lingerie online, and then have it delivered straight to their doorstep. It can also be a great way to keep up with the latest trends in lingerie. This type of business idea has become increasingly popular, as it offers a great opportunity for entrepreneurs looking to tap into the growing lingerie market. Here are some of the benefits that come with running a Lingerie Subscription Service:

  • Convenience - Customers can have lingerie delivered right to their door without having to go shopping.
  • Variety - Customers can choose from a wide range of options and styles.
  • Savings - With regular deliveries, customers can take advantage of discounts that may not be available in stores.
  • Expertise - Customers receive advice from experts in their field.

4. Maternity Lingerie Store.

A Maternity Lingerie Store is a business offering specialty lingerie for pregnant woman. It's a great business idea to target a niche and offer something unique to an often overlooked market. Here are some benefits of launching this kind of business:

  • You can serve an underserved customer base who may have difficulty finding lingerie that fits and is comfortable.
  • You can offer items tailored specifically to pregnant women’s needs who may have special requirements.
  • The appeal of a Maternity Lingerie Store comes from the specialization and knowledge of an experienced storekeeper.
  • Maternity lingerie is designed to be both fashionable and comfortable, offering customers stylish pieces without sacrificing comfort.

5. Customized/Personalized Lingerie Business.

A Customized/Personalized Lingerie Business is a business that specializes in creating lingerie, typically customized to the customer’s specifications. This type of business could offer customers the opportunity to create their own designed lingerie, or could include services such as custom-fitting for a perfect fit. It provides customers with a unique and personalized experience. Here are some advantages of this type of business:

  • Opportunity to provide creative and unique products
  • Uniqueness of product offering – customers can’t find lingerie like this anywhere else
  • Opportunity for repeat clientele – customers may come back for more customized lingerie and refer others
  • Exposure to an untapped market – potential to develop a strong customer base
  • Customers feel valued – they will appreciate the personalized service they receive

6. Lingerie Designer.

A Lingerie Designer is a business that specializes in creating, manufacturing and selling fashionable lingerie. Lingerie Designers have the ability to create unique pieces of lingerie for any occasion, giving customers a unique and stylish look. Here are some of the reasons why a Lingerie Designer could be a great business idea:

  • Lingerie Designers can create exclusive lingerie pieces for customers.
  • They can also create collections specific to certain trends, or seasons.
  • As a Lingerie Designer, you have control over the materials used, colors and patterns.
  • You can customize your designs to fit individual customer needs.
  • You can use the latest technology to create more efficient designs.

7. Shapewear Designer/Retailer.

A Shapewear Designer/Retailer creates and sells fashion clothing items that provides a slimming and contouring effect on the body. This business idea could be appealing to consumers due to the following reasons:

  • Provides a solution to body confidence issues
  • Offers practical support and a stylish look
  • A variety of colors, styles and sizes available
  • Possibility to offer customized options to clients
  • Wide range of potential customers (Athletes, fitness enthusiasts, plus-size customers)
  • .

8. Luxury Lingerie Store.

A luxury lingerie store is a retail business that specializes in selling high end, luxurious intimate apparel. It is perfect for anyone looking to start their own business and make the most out of their investment. Here are some benefits of opening a luxury lingerie store:

  • Excellent profit margins: High-end lingerie products have premium markups and excellent profit margins.
  • Low overhead costs: Start-up costs are low, keeping overhead costs to a minimum.
  • High demand: Luxury lingerie is highly sought after and has a high perceived value.
  • Loyal customers: Loyal customers will return repeatedly to purchase new items.
  • Low competition: Most people don't think to open a luxury lingerie store because of the perceived difficulty.

9. Hosiery Retailer.

A Hosiery Retailer is a business that sells hosiery, such as socks, stockings, and tights. This type of business can be a great idea for anyone looking to start a small business that is profitable and easy to manage. Here are some of the benefits of starting a Hosiery Retailer:

  • Low start-up costs.
  • High markup potential.
  • Easy to manage inventory.
  • Large selection available to customers.
  • Can reach a variety of customers.

10. Bridal Lingerie Retailer.

A bridal lingerie retailer is a business that specializes in selling lingerie specifically for brides. This type of business would be a great idea because:

  • It provides brides with a specialized selection of lingerie tailored to their needs.
  • It allows brides to find the perfect lingerie to wear on their special day.
  • It gives customers access to unique and stylish pieces of lingerie for their wedding day.
  • It helps brides feel beautiful, confident and comfortable on their wedding day.
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Successful Examples of Lingerie Businesses:

The lingerie business is a flourishing industry with many successful companies. The following is a list of some successful lingerie companies:

  • Victoria's Secret
  • Aerie
  • Chantelle
  • Agent Provocateur
  • Lonely Lingerie
  • Eberjey
  • Stance
  • Touche LA Lingerie
  • Boux Avenue
  • Bare Necessities
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