10+ Best Small Business Ideas to Start in Indiana [2023])

Explore top small business ideas for Indiana in 2023. Unearth profitable opportunities tailored to Hoosier State's unique market trends.

By Nick Cotter
Updated Feb 07, 2024

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Hey there, future entrepreneurs! Have you been dreaming of starting your own business? Is the thought of being your own boss and creating something truly unique keeping you awake at night? Well, you're in the right place. Welcome to our guide on the 10+ Best Small Business Ideas to Start in Indiana [2023].

Whether you're a Hoosier born and bred, or you're just attracted to the friendly people, affordable living, and burgeoning business opportunities in Indiana, this article is for you. We're about to embark on an exciting journey, exploring some of the most promising, profitable, and practical small business ideas to launch in the heartland of America.

Get ready to feel inspired, educated, and motivated to take the next step in your entrepreneurial journey. Here's to a prosperous 2023 in the great state of Indiana! Let's dive in, shall we?

Farm-to-table Restaurant

A Farm-to-Table restaurant, also known as a farm-to-fork restaurant, is a dining establishment that sources its ingredients directly from local farms and producers. This approach ensures the freshness and quality of the food served, promotes sustainability, and supports local communities. Here are a few reasons why a Farm-to-Table restaurant is a good idea:

  • Freshness and Quality: The food served in a farm-to-table restaurant is incredibly fresh because it is sourced directly from local farms. This not only enhances the taste and flavor of the dishes but also ensures that the nutrients in the food are preserved.
  • Sustainability: By sourcing ingredients locally, these restaurants reduce the carbon footprint associated with transporting food items over long distances. This contributes to environmental sustainability.
  • Supporting Local Communities: Farm-to-table restaurants help to support local farmers and producers by providing them with a steady market for their produce. This can have a significant positive impact on the local economy.
  • Transparency: These restaurants offer a high level of transparency about where the food comes from, which can give diners peace of mind about the quality and safety of what they are eating.
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Mobile Pet Grooming Service

A Mobile Pet Grooming Service in Indiana is a fantastic idea for a variety of reasons. It provides a unique, convenient solution for pet owners across the state, ensuring that their furry friends are well cared for and looking their best. Here are some of the key benefits:

  • Convenience: With a mobile service, pet owners don't have to worry about transporting their pets to and from a grooming salon. This is especially beneficial for busy individuals, elderly pet owners, or those with limited transportation options.
  • Less Stress for Pets: Many pets can become anxious or stressed when taken to unfamiliar environments. By bringing the grooming service directly to them, pets can remain in their own comfortable surroundings.
  • Personalized Attention: Mobile pet groomers can give one-on-one attention to each pet, ensuring they receive the best possible care and grooming experience. This can lead to better results and a happier pet.
  • Flexible Scheduling: Mobile pet grooming services typically offer more flexible scheduling options than traditional grooming salons. This allows pet owners to easily fit grooming appointments into their own schedules.
  • Health Benefits: Regular grooming is essential for a pet's health and well-being. A mobile service makes it easier for pet owners to maintain regular grooming schedules, which can improve their pet's skin, coat, and overall health.
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Examples of successful businesses:

Indiana has been a fertile ground for small businesses, with numerous success stories that have made a significant impact on the state's economy. Entrepreneurs in Indiana have capitalized on various industries and innovative ideas, leading to the growth and prosperity of their ventures. Here are some notable small business ideas that have flourished in Indiana:

  • Angie's List: Founded in 1995, Angie's List is an online marketplace that connects consumers with local service providers. It started in Columbus, Indiana, and quickly expanded nationwide, becoming a trusted platform for reviews and recommendations.
  • ExactTarget: This digital marketing software company was established in 2000 in Indianapolis. It provided email marketing, automation, and customer relationship management solutions. ExactTarget experienced remarkable growth and was eventually acquired by Salesforce.com for $2.5 billion in 2013.
  • Canvas: Based in Indianapolis, Canvas is a mobile app that simplifies data collection for businesses. It allows users to create customized digital forms and collect information efficiently. The company gained popularity for its user-friendly interface and was acquired by Kony, Inc. in 2018.
  • Scotty's Brewhouse: This restaurant chain was founded in Muncie, Indiana, in 1996. Known for its casual dining experience and craft beer offerings, Scotty's Brewhouse expanded rapidly across the state and neighboring states, becoming a beloved local brand.
  • Cummins Inc.: Established in Columbus, Indiana, in 1919, Cummins Inc. is a global leader in manufacturing engines, power systems, and related technologies. What started as a small business has now grown into a Fortune 500 company, employing thousands of people worldwide.

Home Healthcare Services

Home Healthcare Services cater to individuals who require assistance with daily activities, medical needs, or both. These services are delivered at home to seniors, chronically ill, recovering from surgery, or disabled. Home healthcare services can be a good choice for many reasons:

  • Comfort: The comfort of being in a familiar environment can significantly enhance the recovery process. Patients tend to feel more relaxed and secure in their own homes.
  • Personalized care: Home healthcare services are often tailored to meet the unique needs of each patient, ensuring they receive the right kind of help at the right time.
  • Cost-effective: Compared to hospital or other residential health care, home healthcare services are often more affordable and equally effective.
  • Independence: Home healthcare services can help individuals maintain their independence by assisting with tasks they may struggle with, without completely taking over their lives.
  • Family involvement: Family members can be more involved in the care of their loved ones, which can be beneficial for the patient's emotional well-being.

More resources:

Craft Brewery Or Winery

Indiana, known for its rich agricultural history and diverse climate, offers an ideal location for a craft brewery or winery. The state's climate supports a wide variety of crops, including barley, hops, and grapes, which are essential for brewing beer and making wine. Additionally, Indiana's growing interest in locally-produced and artisanal products provides a ready market for craft beverages.

  • Indiana's fertile soil and diverse climate make it suitable for growing a wide variety of crops, including those necessary for brewing and winemaking.
  • The state's strong agricultural heritage and infrastructure can offer support and resources to breweries and wineries.
  • There is a growing interest in locally-produced and artisanal products in Indiana, providing a ready market for craft beverages.
  • Indiana has a thriving tourism industry, with many visitors likely to be interested in visiting breweries and wineries.
  • The state's business-friendly policies and incentives can make it easier for entrepreneurs to start and grow their breweries or wineries.

Local Organic Food Store

A Local Organic Food Store in Indiana is a great idea for numerous reasons. This type of store can provide numerous benefits to both the local community and the environment.

  • Supports local farmers: By sourcing products from local organic farmers, the store can help to support the local economy and promote sustainable farming practices.
  • Fresher produce: Local produce is often fresher than imported goods, as it does not have to travel long distances. This can lead to better tasting and more nutritious food.
  • Environmental benefits: Local sourcing reduces the carbon footprint associated with transporting goods from far away. Additionally, organic farming practices can help to preserve local biodiversity and maintain healthy soil.
  • Health benefits: Organic foods are free from synthetic pesticides and fertilizers, which can be harmful to human health. Hence, shopping at a local organic food store can be a healthier choice for consumers.
  • Community engagement: Local stores often contribute to a sense of community, by providing a place for people to meet, exchange ideas, and learn about healthy and sustainable living.

Related business ideas:

Custom Furniture Business

Indiana is renowned for its rich history of woodworking and craftsmanship, making it an ideal location for a custom furniture business. There are several reasons why this type of business would thrive in this region:

  • Indiana is home to a large number of skilled woodworkers and artisans, providing a strong talent pool for a custom furniture business.
  • The state is known for its high-quality hardwoods like oak, maple, and walnut. These local resources can be used to create beautiful, durable pieces of furniture.
  • Indiana's central location in the Midwest allows for easy shipping and delivery to a large portion of the United States.
  • There is a strong local market for custom furniture, with many Indiana residents appreciating the quality and uniqueness of handcrafted pieces.
  • The state has a supportive business environment, with resources and incentives available for small businesses and startups.

Outdoor Adventure Guide Service

Indiana, with its diverse landscapes and natural beauty, offers a wealth of outdoor adventure opportunities. Starting an Outdoor Adventure Guide Service here is a brilliant idea for several reasons:

  • Rich Natural Resources: Indiana boasts numerous state parks, forests, lakes, and rivers, providing a perfect setting for outdoor activities like hiking, fishing, canoeing, and wildlife viewing.
  • Seasonal Variety: The changing seasons in Indiana offer a wide range of activities. From skiing and snowboarding in winter to swimming and boating in summer, there's always something to do.
  • Increasing Tourism: Tourism is growing in Indiana, with more people looking to explore the state's natural beauty. An adventure guide service can help visitors safely enjoy their outdoor adventures.
  • Health and Wellness Trend: With the increasing trend towards health and wellness, more people are seeking outdoor activities for exercise and relaxation. An adventure guide service can provide organized and safe experiences.
  • Local Knowledge: Local guides have in-depth knowledge of the area, including the best spots for activities, local flora and fauna, and historical facts. This enhances the overall experience for visitors.

Residential Cleaning Service

A Residential Cleaning Service in Indiana is a great idea for several reasons. With our busy lives, it's often hard to find the time to keep our homes as clean as we'd like. Hiring a professional cleaning service can help alleviate some of that stress and ensure your home is always looking its best.

  • Time-saving: Professional cleaners can do the job more efficiently, freeing up your time for other activities.
  • Professional Quality: They have the tools and expertise to clean your home to a higher standard than most people can achieve on their own.
  • Reliability: With a regular cleaning service, you can always count on coming home to a clean house.
  • Customizable Plans: Most services offer customizable cleaning plans to fit your specific needs and schedule.
  • Healthier Home: Regular, thorough cleaning can help reduce allergens and bacteria in your home, leading to a healthier living environment.

E-commerce Reselling

E-commerce Reselling in Indiana presents a wealth of opportunities for entrepreneurs. This rapidly growing sector is driven by a strong economy, a thriving tech industry, and a supportive business climate.

  • Indiana's economy is one of the strongest in the United States, providing a solid foundation for e-commerce operations.
  • The state's robust tech industry, which includes a high concentration of tech talent and innovative start-ups, fosters a conducive environment for e-commerce.
  • Indiana's business-friendly policies, such as low corporate taxes and incentives for small businesses, make it an attractive place for e-commerce reselling.
  • The state's central location and well-developed infrastructure facilitate easy and efficient shipping and logistics, a crucial aspect of e-commerce.
  • With a high internet penetration rate and a growing number of online shoppers, Indiana offers a large and expanding customer base for e-commerce businesses.

Boutique Bed And Breakfast

Indiana, with its rich history, breathtaking landscapes, and warm hospitality, provides an ideal setting for a Boutique Bed and Breakfast. This unique blend of rural charm and urban sophistication offers guests an unforgettable experience that combines comfort, luxury, and a taste of Hoosier hospitality.

  • Prime Location: Indiana's central location makes it easily accessible from major cities, making it a perfect getaway for those looking to escape the hustle and bustle of city life.
  • Rich History and Culture: The state's diverse history and culture provide a wealth of attractions for visitors, from historical landmarks to museums, art galleries, and theaters.
  • Outdoor Activities: Indiana's varied landscapes, including forests, lakes, and parks, offer numerous opportunities for outdoor activities such as hiking, fishing, and boating.
  • Local Cuisine: Visitors can enjoy a variety of local dishes, including Indiana's famous Hoosier pie, in the cozy and intimate setting of a Boutique Bed and Breakfast.
  • Personalized Service: Unlike large hotels, a Boutique Bed and Breakfast can offer personalized service to each guest, ensuring a comfortable and enjoyable stay.


Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.