10+ Best & Profitable Esthetician Business Ideas [2023]

Author: Nick C headshot
Founder & CEO, Newfoundrz
Passionate about helping small businesses establish LLCs
Updated on:
August 7, 2023
Image of esthetician business ideas

Hey there, future beauty mogul! If you're reading this, it's likely you've got an irresistible passion for all things beauty and skincare, right? Maybe you're an esthetician, or perhaps you're just someone with a keen interest in the field. Either way, you're in the right place. 2023 is just around the corner and it's bringing with it a whole host of opportunities for those looking to make their mark in the world of esthetics.

But where to start? That's the million-dollar question. Well, don't fret. We've got you covered. We've scoured the industry, chatted with experts, and compiled a list of the 10+ best and most profitable esthetician business ideas for 2023. So grab a cup of coffee, maybe a notepad, and get ready to dive in. Whether you're looking to start your own spa, launch a skincare line, or anything in between, we're here to guide you on your journey to success.

So, are you ready to turn your passion into profit? Let's get started. After all, the world of beauty is waiting for you to make your mark. And who knows, by this time next year, you could be the proud owner of a thriving esthetician business. Ready to get inspired? Let's go!

Disclaimer: This Business Ideas Content ("Content") is provided solely for informational and educational purposes and does not constitute professional, legal, or financial advice. The ideas and information presented in this Content are general in nature and are not intended to serve as a comprehensive guide or specific recommendation for any individual business or entrepreneurial endeavor.

Our 10+ Best Esthetician Business Examples:

1. Mobile spa services.

Have you ever imagined indulging in a spa treatment in the comfort of your own home? Mobile spa services make this a reality.

  • Mobile spa services are spa treatments that come to you, wherever you are, at the time that’s most convenient for you.
  • These services can be tailored to your specific needs and preferences, giving you a more personalized experience.
  • You can choose from a variety of treatments, including massages, facials, manicures, and pedicures.
  • Mobile spa services can be a great business idea because of their convenience and flexibility.
  • They appeal to a wide range of customers, including busy professionals, stay-at-home parents, and individuals with mobility issues.
  • As a mobile spa owner, you won't have to pay rent for a physical location, which can help keep your overhead costs low.
  • You'll have the flexibility to set your own hours and book appointments around your schedule.
  • Mobile spa services are in high demand and have low competition, making it easier to establish your brand and capture a loyal customer base.
  • You can differentiate your business from traditional spas by offering unique and customized services that cater to your clients' needs and preferences.

2. medi-spa services.

Are you an esthetician who is looking for a new business idea? Have you ever considered opening a medi-spa? A medi-spa is a unique blend of a medical clinic and a day spa, offering clients medical-grade treatments in a relaxing and luxurious setting. Not sure if a medi-spa is the right business venture for you? Let's explore what medi-spa services are and the potential benefits of starting a medi-spa business.

  • What are medi-spa services? Medi-spa services include a range of treatments that combine medical technology and spa therapies. These treatments are designed to address a variety of concerns, including aging skin, unwanted hair, acne, and more. Here is a list of some of the most popular medi-spa services:
  • Laser hair removal
  • Botox and dermal fillers
  • Chemical peels
  • Microdermabrasion
  • Laser skin rejuvenation
  • Body contouring
  • Why would it make a good business idea? There are several reasons why starting a medi-spa business can be a lucrative and fulfilling venture:
  • High demand: There is a growing demand for medi-spa services, as more and more people seek out effective and non-invasive cosmetic treatments.
  • High profitability: Medi-spa services can be priced at a premium, allowing you to generate high profits and quickly recoup your initial investment.
  • Dynamic industry: The medi-spa industry is constantly evolving and advancing, providing you with opportunities to stay at the forefront of new technologies and treatments.

3. retail skin care business.

Starting a retail skin care business can be a lucrative and rewarding business venture. The beauty industry is constantly growing and evolving, and as such, creating a retail skin care business can provide significant benefits.

What is a Retail Skin Care Business?

A retail skin care business sells a variety of skin care products and accessories, such as creams, serums, toners, exfoliants, masks, and cleansing tools. This type of business can operate both in-store and online, and can target both men and women.

Why is it a Good Business Idea?

Here are some reasons why creating a retail skin care business is a great business idea:

  • High demand: Skin care is not only a hygiene routine but also a self-care routine that more people are prioritizing. A lot of people are becoming more aware of the importance of taking care of their skin, thus creating a huge market.
  • Profitable: Skin care products can have high price markups, making them profitable for business owners. With the right pricing model, you can earn a significant amount of revenue and profit margin.
  • Low investment: A retail skin care business can be started with a low investment compared to other businesses. You don't need a large inventory or physical space, making it easier to start and grow.
  • Repeat customers: Since skin care is part of a daily routine, you can gain repeat customers who will buy your products repeatedly. This will establish a steady revenue stream for your business.
  • Opportunity for expansion: You can expand your business by creating your skin care products or by offering related services such as facials, massages, and other cosmetic treatments.

4. permanent makeup services.

Permanent makeup services are becoming increasingly popular as people look for ways to enhance their appearance without the need for daily application. Permanent makeup, also known as micropigmentation, involves inserting pigment into the skin using a digital device, creating a look that lasts for several years. With a wide range of applications, including eyebrow and eyeliner tattooing, this could be a great business idea for entrepreneurs looking to enter the beauty industry.

  • One of the main advantages of permanent makeup is its longevity. Unlike traditional cosmetics, permanent makeup can last for several years, saving clients time and money in the long run.
  • Another benefit of permanent makeup is that it is waterproof and sweatproof, making it ideal for people with an active lifestyle or those who live in humid climates.
  • Permanent makeup can also be used to cover up scars or enhance natural features, such as lips or eyebrows, giving clients a boost of confidence and self-esteem.
  • As the demand for permanent makeup services continues to grow, there is a significant opportunity for entrepreneurs in the beauty industry to tap into this market and build a successful business.
  • With the right training, equipment, and marketing strategy, entrepreneurs can establish their permanent makeup business and offer high-quality services to clients looking for a more permanent solution to their beauty needs.

5. skin care classes.

Are you passionate about skin care? Do you have a knack for teaching others? If so, starting a skin care class can be a great business idea. But what exactly is a skin care class and why is it worth considering?

  • A skin care class involves teaching individuals the basics of skin care, focusing on techniques and products that will help them achieve healthy and glowing skin.
  • You can offer a variety of topics within your classes such as:
  • Identifying skin types and conditions to create customized routines
  • Explaining the benefits of various skincare routines or products
  • Performing hands-on demonstrations of appropriate skincare techniques
  • Explaining how various lifestyle factors can affect skin health
  • Not only is it a great business idea, but a skin care class can also bring many benefits to its customers. These benefits include:
  • Improving overall skin health and appearance
  • Learning how to properly care for and maintain skin
  • Preventing or reducing the appearance of common skin concerns such as acne, wrinkles, and dark circles.
  • Gaining confidence and boosting self-esteem

Starting a skin care class can be a profitable and rewarding business idea. By sharing your knowledge and expertise, you can help others achieve healthy and radiant skin while growing your business.

6. professional makeup services.

Professional makeup services are becoming increasingly popular as more people recognize the value of having a skilled makeup artist help them look their best for special occasions or everyday events. Whether it's a wedding, prom, or just a night out with friends, professional makeup services can help individuals achieve a flawless look that they may not be able to achieve on their own.

Reasons why professional makeup services would make a good business idea:

  • Increasing demand: With society's growing interest in self-care and beauty, the demand for professional makeup services continues to rise.
  • High-profit margins: Professional makeup artists have the potential to charge high prices for their services due to their expertise and skill set, which can lead to high-profit margins.
  • Recurring business: Clients who are satisfied with their makeup services are likely to return for future events and even recommend the service to others, leading to recurring business.
  • Flexibility: A professional makeup artist can operate as a freelancer or set up their own business, allowing for flexible work hours and a potentially higher income.
  • Opportunities for growth: Operating a professional makeup business allows for opportunities to expand into related services such as hair styling, skincare, and nail care.

In conclusion, the demand for professional makeup services is increasing, making it a lucrative business idea with high-profit margins and opportunities for growth. By providing exceptional makeup services and building strong relationships with clients, a professional makeup artist can establish a successful and sustainable business.

7. waxing services.

Are you considering starting your own business but aren't sure what to offer? Have you considered waxing services? Here's why it may be a great business idea:

  • Waxing services are in high demand - many people prefer the smooth, hair-free feeling that waxing provides over other hair removal methods.
  • Waxing services can be offered to all genders and areas of the body, providing a wide range of potential customers.
  • Waxing services require minimal equipment and supplies, making it a relatively low-cost business to start.
  • Waxing services can provide consistent, repeat customers as hair growth requires ongoing maintenance appointments.
  • Waxing services can be offered as a specialty service or added onto an existing salon or spa business.
  • Waxing services can be a lucrative business with potential for high profit margins.

Overall, waxing services can provide a steady stream of customers and a profitable business venture. Consider offering a variety of services to cater to all clients' needs and preferences, and promote your business through social media and word of mouth referrals. With the right skills and approach, starting a waxing services business can be a great way to break into the beauty industry.

8. spa party services.

Spa parties are becoming increasingly popular among women of all ages. These events are a fun and relaxing way to treat yourself and your friends to the ultimate relaxation experience.

  • Spa parties are typically held in the comfort of your own home or at a salon or spa, and can include various treatments such as massages, facials, manicures and pedicures, and more.
  • Hosting a spa party as a business idea can provide a number of benefits, including:
  • Flexibility in scheduling and location, as you can cater to your clients' needs and preferences
  • Cost-effectiveness, as you can choose to provide only the services your clients request
  • A great opportunity for networking and building relationships with your clients, which can lead to repeat business and referrals
  • The ability to offer a unique and personalized experience for each client
  • Additionally, spa parties can be catered to different occasions such as bachelorette parties, baby showers, birthdays, and more, allowing for a wide range of potential clients and opportunities for growth.

9. skin care product line.

Have you ever considered starting your own business but don't know where to begin? Have you always been passionate about beauty and skin care? Well, launching a skin care product line may just be the perfect option for you.

  • A skin care product line typically includes a range of products such as cleansers, toners, moisturizers, masks, and serums that are designed to improve the overall health and appearance of skin.
  • With the global skin care market projected to reach $180 billion by 2024, there is certainly potential for success in this industry.
  • Moreover, growing consumer awareness and demand for natural, organic, and sustainable beauty products has opened up an opportunity for businesses to differentiate themselves from the competition by offering a unique and ethical product line.
  • By creating a brand that aligns with these values that are important to consumers, businesses can build a loyal customer base and establish a positive reputation in the marketplace.
  • Launching a skin care product line also allows for creativity and innovation in terms of product development, packaging design, and marketing strategies. This can be a fun and exciting way to bring your vision to life and make a meaningful impact in the beauty industry.

10. eyelash extension services.

Are you someone who always likes to stay on top of the latest beauty trends? Do you have a passion for enhancing natural beauty? If so, then consider starting an eyelash extension service business.

  • Eyelash extensions involve applying individual lashes to a client's natural lashes, giving the appearance of longer, thicker, and more voluminous lashes.
  • Eyelash extension services have grown in popularity in recent years, becoming a go-to option for women looking to enhance their natural beauty without having to wear heavy makeup.
  • This business idea has several advantages, including:
  • Low overhead costs and minimal initial start-up investment.
  • Flexible hours that can accommodate clients' schedules.
  • A high demand for quality eyelash extension services.
  • The potential for a loyal and repeat client base.

Starting an eyelash extension service business requires skill, expertise, and certification in the procedure. However, with the right training and dedication, it can be a profitable and rewarding business idea that allows you to help your clients feel confident and beautiful.

Successful Examples of Esthetician Businesses:

The esthetician business industry abounds with successful companies providing a wide range of services. The following are just a few of the top companies in the industry:

  • Rodan & Fields
  • Nerium International
  • Arbonne International
  • Beautycounter
  • Mary Kay Cosmetics
  • The Body Shop
  • Eminence Organic Skin Care
  • Aveda Corporation
  • The Ordinary Skincare Company
  • Dermalogica

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Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.