10+ Best Business Ideas to Start With $90K [2023]

Discover top-notch business ideas you can start with $90K in 2023. Unleash your entrepreneurial spirit and build a profitable future today!

By Nick Cotter
Updated Aug 13, 2023

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This page may feature products from our affiliate partners, which could influence the products we discuss due to potential compensation. Despite this, our evaluations are impartial, based solely on our independent analysis. The content here is intended for informational purposes and should not be seen as legal advice. For professional guidance, consulting with a legal expert is recommended.
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Hey there, future entrepreneur! So, you've got $90K in your pocket and a burning desire to start a business in 2023? That's fantastic! You're already one step ahead in the game of entrepreneurship. But, let's face it, having the capital is one thing, knowing where to invest it is another. And that's exactly where this article comes in.

We've done some serious brainstorming, research, and even a fair bit of crystal ball gazing to bring you a list of the 10+ best business ideas to start with your $90K. These are ideas that are not just profitable, but also future-proof, meaning they're set to thrive in the coming years.

Whether you're a seasoned entrepreneur looking for your next big venture, or a newbie taking your first steps into the business world, this article is for you. It's time to turn that $90K into a thriving empire. So, are you ready to embark on this exciting journey? Let's dive in!

Start a boutique clothing store

Starting a boutique clothing store is a great way to invest $90k. This business venture offers numerous benefits and opportunities for growth and profit. Here are a few reasons why:

  • High Profit Margins: Boutique clothing stores often sell unique, high-quality items. Customers are willing to pay more for these products, resulting in high profit margins.
  • Low Overhead Costs: While initial setup costs for a boutique can be high, ongoing overhead costs are relatively low. This includes rent, utilities, and staffing.
  • Personalized Customer Experience: Boutiques can offer a personalized shopping experience that larger retailers can't match. This can lead to a loyal customer base and repeat business.
  • Flexibility: As a boutique owner, you have the flexibility to choose the products you sell, set your prices, and control your marketing efforts.
  • Online Sales Potential: With the rise of e-commerce, boutiques can also sell products online. This can significantly increase sales and profits.

Overall, a boutique clothing store is a profitable and rewarding business venture that offers a lot of potential for growth and success.

Open a coffee shop or bakery

Starting a coffee shop or bakery is an excellent way to invest $90k. This business venture offers numerous benefits and opportunities for growth.

  • High Demand: Coffee and baked goods are in high demand. Millions of people start their day with a cup of coffee and a pastry, making this a profitable business venture.
  • Profit Margin: The profit margin in the coffee and bakery industry can be quite high. With the right location and quality products, you can expect a good return on your investment.
  • Flexibility: You can start small and grow your business over time. You can also choose to specialize in a particular type of coffee or baked good to differentiate yourself from competitors.
  • Community Engagement: Coffee shops and bakeries often become local gathering spots, allowing you to engage with your community and build a loyal customer base.
  • Opportunity for Creativity: This business allows you to be creative with your products, from unique coffee blends to innovative baked goods.
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Examples of successful businesses:

The journey of entrepreneurship is filled with endless possibilities, allowing individuals to explore their passions, creativity, and business acumen. Whether it's opening a cozy coffee shop, launching a software development company, or investing in real estate, success can be found in a multitude of avenues. Here are real-world examples showcasing the success of entrepreneurs in these diverse fields:

  • Start a boutique clothing store: Nasty Gal, an American retailer that specializes in fashion for young women.
  • Open a coffee shop or bakery: Stumptown Coffee Roasters, a coffee roaster and retailer based in Portland, Oregon.
  • A small-scale manufacturing unit: Adafruit Industries, a manufacturer and seller of electronics, tools, and accessories.
  • Start a niche e-commerce store: Dollar Shave Club, a subscription-based online store specializing in men's grooming products.
  • Invest in a franchise: Anytime Fitness, a 24-hour health and fitness club franchise with locations worldwide.
  • Open a fitness studio or gym: SoulCycle, a New York City-based fitness company offering indoor cycling workout classes.
  • Start a home renovation business: Renovation Design Group, a Utah-based home renovation design firm.
  • Launch a mobile app or software development company: Slack Technologies, the creator of the collaboration hub Slack.
  • Open a bed and breakfast or boutique hotel: Auberge du Soleil, a renowned boutique hotel in Napa Valley, California.
  • Invest in real estate for rental income: Blackstone Group, a multinational private equity firm known for its significant real estate investments.

A small-scale manufacturing unit

Starting a small-scale manufacturing unit with a $90k investment is a promising business venture due to several reasons. This type of business can generate a substantial income, provide an opportunity to create jobs, and contribute to the local economy. Furthermore, small-scale manufacturing units often require less capital compared to large-scale industries, making them an ideal choice for entrepreneurs with a $90k investment.

  • Low operating cost: Small-scale manufacturing businesses have lower operating costs. With a $90k investment, you can cover the initial costs such as purchasing equipment, renting a facility, and hiring employees.
  • High demand: Products manufactured by small-scale industries are often in high demand, especially if they are unique or customized. This can lead to a steady stream of income.
  • Job creation: By starting a small-scale manufacturing unit, you can create jobs and contribute to reducing unemployment in your community.
  • Flexibility: Small-scale manufacturing units are more flexible than large-scale industries. They can quickly adapt to market changes and customer preferences, which can give them a competitive edge.
  • Sustainability: Small-scale manufacturing units can contribute to sustainability by utilizing local resources and reducing transportation costs and carbon emissions.

More resources:

Start a niche e-commerce store

Starting a niche e-commerce store with a $90k investment is a great business opportunity for several reasons. This type of business model allows for targeted marketing, reduced competition, and higher profit margins. Additionally, the e-commerce industry has been growing rapidly, with more and more consumers opting for online shopping due to its convenience and accessibility.

  • Targeted Marketing: A niche e-commerce store allows for more focused and effective marketing strategies. As you are targeting a specific group of consumers with specific needs, you can tailor your marketing efforts to appeal directly to this audience.
  • Reduced Competition: By focusing on a specific niche, you are likely to face less competition compared to selling more general products. This can make it easier to establish your brand and gain a loyal customer base.
  • Higher Profit Margins: Niche products often allow for higher profit margins. As these products are often unique and not readily available, consumers are usually willing to pay a premium for them.
  • Growth of E-commerce: The e-commerce industry has been on a steady rise, with more consumers shopping online now than ever before. This trend is expected to continue, making it a lucrative industry to enter.
  • Cost-Efficiency: With a $90k investment, you can set up an efficient e-commerce store with a well-designed website, inventory, marketing, and still have a budget for unforeseen expenses. Unlike physical stores, e-commerce does not require a physical location, thereby saving costs on rent, utilities, and maintenance.

Invest in a franchise

Investing in a franchise is a great business opportunity, especially if you have a $90k investment. This is because franchises come with a proven business model, established brand recognition, and ongoing support. It's an excellent way to minimize the risks that usually come with starting a business from scratch.

  • Proven Business Model: Franchises have a tried and tested business model. This means you don't have to figure out what works and what doesn't. You can focus on running the business instead of experimenting with different strategies.
  • Brand Recognition: With a franchise, you will be buying into an established brand. This can help you attract customers right from the start. Plus, it can also give you an edge over competitors who are still trying to build their brand.
  • Ongoing Support: Most franchises provide ongoing support to their franchisees. This can include help with marketing, training, and even site selection. This kind of support can be invaluable, especially if you're new to running a business.
  • Lower Risk: Since franchises come with a proven business model and established brand, they often carry lower risk compared to starting a business from scratch. This can make them an attractive option if you have a substantial investment like $90k.

Overall, investing in a franchise can be a smart move if you have a $90k investment. It can provide you with a solid foundation to build a successful business.

Related business ideas:

Open a fitness studio or gym

Starting a fitness studio or gym is a lucrative investment with a $90k budget. The health and wellness industry is booming as more people are becoming conscious about their health and fitness. With the right strategic planning and implementation, a fitness studio or gym can provide a steady stream of income and a good return on investment. It also offers a rewarding experience of promoting health and wellness in the community.

  • High Demand: Health and fitness have become a priority for many people, leading to a surge in demand for fitness centers. This ensures a steady flow of customers.
  • Multiple Revenue Streams: Apart from membership fees, a fitness studio or gym can earn from personal training, selling fitness products, and offering health and wellness programs.
  • Low Operating Costs: After the initial setup, the operating costs for a gym are relatively low. Most of the equipment are one-time investments and require minimal maintenance.
  • Flexible Business Model: A fitness studio or gym can be adapted to different models such as 24/7 gyms, boutique fitness studios, or specialized training centers to cater to a specific market segment.
  • Positive Impact: As a gym owner, you contribute to the health and wellness of your community, promoting a healthier lifestyle and improving people's quality of life.

Start a home renovation business

Starting a home renovation business with a $90k investment is a lucrative venture due to several reasons. This business not only offers a high return on investment but also provides an opportunity to showcase your creativity and skills.

  • High Demand: There is a constant demand for home renovation services. As homes age, they require repairs and upgrades. Additionally, many homeowners are always looking to improve their homes to increase their market value.
  • Profitable: With a $90k investment, you can secure high-quality tools, hire skilled labor, and invest in effective marketing strategies. This can help you attract a wide range of clients and generate significant profits.
  • Flexible: A home renovation business allows you to work on a variety of projects. You can take on small projects like bathroom renovations, or larger ones like whole-house remodels. This flexibility can help keep the work interesting and challenging.
  • Opportunity for Growth: As your business grows and you gain more experience, you can expand your services and cater to a larger market. This can include offering specialized services like eco-friendly renovations or historical restorations.
  • Satisfaction: Helping homeowners transform their homes can be a rewarding experience. You can take pride in your work and enjoy the satisfaction of a job well done.

Launch a mobile app or software development company

Starting a mobile app or software development company with a $90k investment is a promising venture due to a variety of reasons. The digital era has seen a surge in demand for mobile applications and software, providing a vast market for developers. With the right skills, creativity, and strategy, a software development company can yield high returns on investment.

  • High Demand: The demand for mobile apps and software is continuously growing with the advancement in technology. Businesses are seeking software solutions for their operations, and individuals are using apps for various purposes like shopping, entertainment, education, and more.
  • Cost-Effective: With a $90k investment, you can cover the initial costs such as purchasing necessary equipment, paying for software licenses, and hiring skilled professionals. The operational costs are relatively low as the business can be started from a home office.
  • Profitable: Once the developed software or app gains popularity, the returns can be significant. You can earn from app purchases, in-app advertisements, subscriptions, and selling software to businesses.
  • Flexible: A mobile app or software development company offers flexibility. You can work with clients globally and expand your business without geographical constraints.
  • Innovation and Creativity: This industry allows for innovation and creativity. With unique and user-friendly applications, your business can stand out and attract more users.
  • Future Growth: The future of the software and app development industry looks promising with advancements like AI, VR, IoT, and more. Starting a company in this field now will provide a strong foundation for leveraging future growth opportunities.

Open a bed and breakfast or boutique hotel

Starting a bed and breakfast or a boutique hotel is a smart investment choice for a $90k budget. This business not only offers a significant return on investment but also allows for creativity and personal touch. It is a thriving industry that caters to a broad market, from local travelers to international tourists. Additionally, it can be an incredibly rewarding venture, providing opportunities to meet people from all walks of life.

  • High Profit Potential: With the right location and marketing, a bed and breakfast or boutique hotel can generate significant income. The profit margin can be high, especially during peak tourist seasons.
  • Low Startup Costs: Compared to other businesses, the startup costs for a bed and breakfast or boutique hotel can be relatively low, especially if you already own a suitable property. This makes it an ideal venture for a $90k investment.
  • Flexibility: This business offers flexibility as it can be run from home, and the owner can set their own hours and policies.
  • Diverse Customer Base: Whether catering to tourists, business travelers, or locals looking for a staycation, this business has a wide customer base.
  • Personal Satisfaction: For those who enjoy meeting new people and providing hospitality, this business can bring a great deal of personal satisfaction.

Invest in real estate for rental income.

Investing in real estate for rental income is a profitable business venture for a number of reasons. With a $90k investment, you can potentially generate a steady stream of passive income, build equity, and enjoy tax benefits. This investment can also serve as a hedge against inflation, providing financial security for the future.

  • Steady Income: Rental properties can provide a steady source of income. This can be particularly beneficial if the property is in a high-demand area where vacancies are low.
  • Equity Building: As you pay down the mortgage on your rental property, you are building equity. This means that you are essentially increasing your net worth over time.
  • Tax Benefits: Rental property owners can take advantage of numerous tax deductions, including those for property taxes, mortgage interest, and maintenance repairs.
  • Inflation Hedge: Real estate investments serve as a hedge against inflation. As inflation increases, so can rental rates, which means your income can potentially keep pace with or exceed the rate of inflation.
  • Financial Security: If you invest wisely, rental properties can provide long-term financial security. The steady cash flow can provide a safety net for financial emergencies or serve as additional retirement income.


Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.