10+ Best Business Ideas to Start With $60K [2023]

Unleash your entrepreneurial spirit! Explore the 10+ best business ideas you can start with $60K in 2023. Turn your investment into success!

By Nick Cotter
Updated Aug 13, 2023

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This page may feature products from our affiliate partners, which could influence the products we discuss due to potential compensation. Despite this, our evaluations are impartial, based solely on our independent analysis. The content here is intended for informational purposes and should not be seen as legal advice. For professional guidance, consulting with a legal expert is recommended.
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Hey there, future entrepreneur! Have you been sitting on a nest egg of $60K, wondering where to invest it? Or perhaps, you're dreaming of breaking free from the 9-to-5 grind and starting your own business? Well, you're in luck! The year 2023 is ripe with opportunities for savvy entrepreneurs like you. So, why not turn that dream into a reality?

But, where do you start, right? The possibilities can seem overwhelming, and the fear of making a wrong move can be paralyzing. That's where we come in. We've done the legwork, sifted through the trends, and crunched the numbers to bring you a list of the 10+ best business ideas to start with $60K in 2023.

Whether you're a tech whiz, a food enthusiast, or a creative soul, there's something here for everyone. So, buckle up and get ready to dive into a world of exciting business ventures. Let's turn that $60K into an empire, shall we?

Start a small organic farm

Starting a small organic farm is a good business to start with a $60k investment because it offers numerous benefits. Not only does it promote a healthier lifestyle, but it also contributes to the preservation of the environment. Furthermore, the demand for organic products is rapidly increasing, making it a profitable venture.

  • Economic Viability: With an investment of $60k, you can acquire land, seeds, equipment, and other necessary resources. The revenue from selling organic produce can provide a steady income stream.
  • High Demand: More consumers are becoming health-conscious and are willing to pay a premium for organic produce. This trend is expected to continue, ensuring a steady market for your products.
  • Environmental Sustainability: Organic farming practices are eco-friendly. They help conserve water, improve soil health, and reduce pollution. This can be a selling point for environmentally conscious consumers.
  • Government Incentives: Many governments encourage organic farming through various incentives such as grants, tax breaks, and technical assistance. This can further reduce your initial costs and increase profitability.
  • Personal Satisfaction: Running an organic farm can provide immense personal satisfaction. You'll be working closely with nature, growing healthy food for the community, and contributing to environmental conservation.

Create a boutique fitness studio

Starting a boutique fitness studio is an excellent business idea for a $60k investment for several reasons. It's an industry that's growing rapidly as more people are becoming health-conscious and prefer personalized fitness experiences over traditional gyms. With the right planning and execution, the return on investment can be significant.

  • High Demand: There is a growing trend of people seeking specialized fitness experiences. Boutique fitness studios cater to this demand by providing unique and personalized workout sessions.
  • Profitable: Boutique fitness studios typically charge premium prices compared to traditional gyms. This allows for a higher profit margin.
  • Low Overhead Costs: Unlike traditional gyms, boutique studios don't require as much space or equipment. This can significantly lower startup and operational costs.
  • Community Building: Boutique studios often foster a strong sense of community among members, which can lead to high customer loyalty and retention.
  • Scalability: Once the business model is successful, it can be easily replicated in different locations. This can result in exponential growth and profits.
  • Brand Building: Boutique fitness studios offer a unique opportunity to build a strong brand that resonates with your target audience.
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Examples of successful businesses:

Entrepreneurship offers a world of possibilities for those willing to explore, innovate, and create. From sustainable farming to virtual reality gaming centers, the current business landscape is rich with opportunities for success in niche markets. Here are inspiring examples of entrepreneurs who have successfully embarked on these unique business paths:

  • Start a small organic farm: Polyface Farm, a family-owned, sustainable farm known for its organic practices and educational outreach.
  • Create a boutique fitness studio: Barre3, a fitness studio offering a unique combination of ballet, yoga, and Pilates classes.
  • Open a gourmet food truck: Kogi BBQ, a Los Angeles-based food truck known for its Korean-Mexican fusion cuisine.
  • Develop a unique mobile app: Duolingo, a language-learning app developed by a small team and now used by millions worldwide.
  • Launch a niche e-commerce website: Chewy, an e-commerce platform specializing in pet products and supplies.
  • Start a local bed and breakfast: The Red Caboose Getaway, a unique B&B in Washington State featuring train caboose-themed rooms.
  • Open a craft brewery or winery: Russian River Brewing Company, a craft brewery acclaimed for its innovative beer creations.
  • Create a private label product line: Kylie Cosmetics, a private label beauty brand launched by Kylie Jenner.
  • Start a virtual reality gaming center: The VOID, offering location-based virtual reality experiences in multiple cities.
  • Launch a subscription box service: Birchbox, a pioneer in the beauty subscription box service, providing customized beauty samples.

Open a gourmet food truck

Starting a gourmet food truck business with a $60k investment is a smart move for several reasons. This dynamic industry has seen significant growth over the years and provides a unique opportunity for entrepreneurs to showcase their culinary skills while tapping into a profitable market.

  • Lower Initial Investment: Compared to a traditional brick-and-mortar restaurant, a food truck requires a lower initial investment. This makes it an ideal choice for individuals who have a passion for food but are working with a limited budget.
  • Flexibility: A food truck business offers the flexibility to change locations based on demand and events. This allows for a wider customer reach and the ability to tap into new markets.
  • High Profit Potential: Despite the lower startup costs, food trucks can generate significant profits. With the right location, menu, and marketing, a food truck can quickly become a lucrative business.
  • Creative Freedom: Operating a food truck allows for creative freedom in terms of menu choices. Entrepreneurs can experiment with different cuisines and dishes, keeping the menu exciting and attractive to customers.
  • Brand Building: A food truck is a great way to build a brand before investing in a physical location. It allows entrepreneurs to test their concept, gather feedback, and build a loyal customer base before committing to a larger investment.

More resources:

Develop a unique mobile app

Developing a unique mobile app with a $60k investment opens doors to greater innovation, quality, and market positioning. In an era where smartphones are an integral part of daily life, there is continuous demand for novel and useful applications. A $60k budget provides ample room to explore creative ideas, hire skilled professionals, and invest in essential tools and marketing. Here are compelling reasons why this investment level is advantageous:

  • Professional Development: The budget allows for hiring experienced developers or a development firm, ensuring high-quality coding and design.
  • Comprehensive Market Research: Adequate funds enable thorough market research and analysis to identify gaps and opportunities, aligning the app with user needs.
  • Robust Marketing and Promotion: A significant portion of the investment can be allocated to marketing, expanding reach, and building a strong user base.
  • Enhanced User Experience: Investment in user experience (UX) design ensures an intuitive and engaging app, enhancing user retention.
  • Testing and Quality Assurance: Ensures that the app is free from bugs and offers seamless performance across different devices and platforms.
  • Intellectual Property Protection: Allows for securing intellectual property rights, protecting the unique concept and design.
  • Scalability and Growth: Provides flexibility to adapt and expand the app's features, making it easier to respond to market trends and user feedback.
  • Sustainable Business Model: Facilitates the development of a sustainable business model through various monetization strategies such as subscriptions, in-app purchases, or premium versions.

With a $60k investment, developing a unique mobile app becomes a substantial business opportunity. This budget provides the resources needed to create a standout product in a competitive market, offering potential for significant returns and long-term success.

Launch a niche e-commerce website

Launching a niche e-commerce website is a good business to start with a $60k investment for several reasons. This kind of business model allows entrepreneurs to target specific markets, reducing competition and increasing potential profits. Additionally, the initial investment can cover a wide range of startup expenses, from website development to inventory and marketing.

  • Lower Competition: By focusing on a specific niche, your e-commerce website can avoid direct competition with large, established retailers. This allows you to carve out your own market space and build a loyal customer base.
  • Cost-Effective: With a $60k investment, you can cover the costs of setting up a professional, user-friendly website, purchasing initial inventory, and implementing a strong marketing strategy to attract customers.
  • Scalability: E-commerce businesses are highly scalable. As your business grows, you can easily expand your product range, target new markets, or increase your marketing efforts.
  • Flexibility: Running an e-commerce business gives you the flexibility to work from anywhere, as long as you have an internet connection. This can significantly reduce overhead costs associated with traditional brick-and-mortar businesses.
  • Profitability: With effective marketing and a quality product range, a niche e-commerce website can generate substantial profits. The $60k investment can provide a strong foundation for your business, setting you up for long-term success.

Related business ideas:

Start a local bed and breakfast

Starting a local bed and breakfast is a fantastic business opportunity for a $60k investment. This business model offers several advantages that make it a profitable and rewarding venture.

  • High Demand: With the rise of experiential travel, more and more tourists are seeking unique, personalized experiences. A local bed and breakfast can provide the homey, authentic experience that many travelers crave.
  • Low Startup Costs: Compared to other businesses in the hospitality industry, a bed and breakfast requires relatively low startup costs. This makes it an ideal venture for a $60k investment.
  • Profitability: Bed and breakfasts typically have higher occupancy rates than hotels. With the right marketing and management, a bed and breakfast can quickly become profitable.
  • Flexibility: As a bed and breakfast owner, you have the flexibility to run your business as you see fit. You can choose to operate year-round, seasonally, or only on weekends, depending on your personal preferences and market demand.
  • Tax Benefits: In many jurisdictions, bed and breakfast owners can benefit from tax deductions related to their business, such as property taxes, insurance, and maintenance expenses.

Open a craft brewery or winery

Starting a craft brewery or winery is an excellent business opportunity when you have a $60k investment. This industry has been experiencing a significant growth rate over the past few years, and it is expected to continue to rise. There are several reasons why this is a good business to start:

  • High Demand: There is a growing trend of consumers preferring craft beers and wines over mass-produced ones. This shift in consumer preference is due to the unique flavors and quality that craft breweries and wineries offer.
  • Profitability: Despite the initial cost of equipment and ingredients, the profit margins in the craft beer and wine industry can be high. Once the initial investment is recouped, the cost of production is relatively low compared to the selling price.
  • Room for Creativity: Craft breweries and wineries allow for endless creativity. You can experiment with different ingredients and brewing or winemaking techniques to create unique flavors and styles.
  • Community Engagement: Craft breweries and wineries often become local hotspots, promoting a sense of community. They also often participate in local events and festivals, further increasing their visibility and customer base.
  • Low Barrier to Entry: While there are certain regulations and licenses required to start a craft brewery or winery, the overall barrier to entry is relatively low. With a $60k investment, one can cover the initial costs and start the business.

Create a private label product line

Starting a private label product line with a $60k investment can be a lucrative business opportunity for several reasons. Private label products are items produced by one company to be sold under another company's brand. This business model offers a unique blend of control, scalability, and profitability that can be particularly attractive for entrepreneurs with a modest initial investment.

  • High Profit Margins: Since you're sourcing the products directly from the manufacturers, you can set your own prices. This often leads to higher profit margins as you're not paying for the branding and marketing of a well-known brand.
  • Control Over Branding and Marketing: With private labeling, you have complete control over your product's branding and marketing. This allows you to differentiate your products from competitors and build a unique brand identity.
  • Exclusivity: Private label products give you exclusivity, as customers can't find your unique product anywhere else. This can lead to customer loyalty and repeat business.
  • Lower Startup Costs: Compared to manufacturing your own products, private labeling requires less startup capital. This makes it a viable option for entrepreneurs with a $60k investment.
  • Scalability: Once you've established a successful product, it's relatively easy to expand your product line. You can test new products without a massive upfront investment, making it a scalable business model.

Start a virtual reality gaming center

Starting a virtual reality gaming center can be a highly profitable and exciting business venture, especially with a $60k investment. This is because VR gaming is a rapidly growing industry with a high demand, offering a unique and immersive entertainment experience that is attracting a broad range of consumers from different age groups and backgrounds. Moreover, the $60k investment can provide a solid foundation for acquiring high-quality VR equipment, a suitable location, and other necessary resources for a successful start.

  • High Demand: VR gaming is a popular and fast-growing trend in the entertainment industry. More and more people are looking for unique and immersive gaming experiences, which VR can provide.
  • Profitable: With the right location and marketing, a VR gaming center can attract a consistent flow of customers, generating a steady revenue stream.
  • Competitive Edge: VR gaming centers are still relatively new in many areas, providing an opportunity to establish a strong presence in the market before it becomes oversaturated.
  • Wide Audience: VR gaming appeals to a broad audience, from children and teenagers to adults looking for a fun and unique entertainment option. This wide customer base can contribute to the business's profitability.
  • Investment Allocation: A $60k investment can cover the cost of high-quality VR equipment, a suitable venue, marketing, and other startup costs, providing a solid foundation for the business to grow and succeed.

Launch a subscription box service.

Starting a subscription box service is a great business idea with a $60k investment for several reasons. This business model caters to the growing trend of convenience and personalized experiences in the e-commerce industry. With a well-planned strategy and a unique product offering, a subscription box service can generate substantial profits and offer a scalable business model.

  • Low Start-Up Costs: The initial investment can cover inventory, website development, and marketing. The ongoing costs are predictable, making it easier to manage finances.
  • Recurring Revenue: Subscription box services provide a steady stream of income. Once a customer subscribes, you can expect regular monthly income from that customer.
  • Scalability: As your subscriber base grows, you can take advantage of bulk purchasing and lower your cost per product. This increases your profit margin.
  • Personalization: Subscription boxes are popular because they offer a personalized experience for customers. This can lead to high customer satisfaction and retention rates.
  • Market Trend: The subscription box market is growing rapidly. By entering this market, you're tapping into a trend that's likely to continue for the foreseeable future.


Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.