Marketing ideas
15 min read

Marketing Your Woodworking Business: 9+ Ideas to Get Customers

If you're a woodworker looking to grow your business, marketing is a must. With the right strategies in place, you can attract more customers and increase sales. In this article, we'll discuss nine creative ideas for marketing your woodworking business, from hosting open house events to utilizing online tools. Whether you're a beginner or an experienced woodworker, you'll find something here to help you market your business and get those customers you need.

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Woodworking Business:

1. Unique marketing idea for Woodworking business.

One unique marketing idea for a woodworking business could be to host a woodworking workshop and invite local businesses and potential customers to attend. During the workshop, the woodworking business could demonstrate how to make a variety of woodworking projects and discuss the benefits of using their products and services. Additionally, the woodworking business could provide attendees with a discount for their services, to encourage them to hire the business for future projects.

2. Build a Website For Your Woodworking Business.

Building a website for your woodworking business is a great way to market your products and services, reach a wider audience, and establish a professional presence online. It can also help you increase sales, streamline customer service, and provide customers with an easy way to learn more about your business. Additionally, having a website can help you build credibility and trust among potential customers, giving them assurance that they will receive quality services from you.

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Image of a Woodworking business website

3. Leverage Social Media For Your Woodworking Business.

Social media marketing is an effective and affordable way to promote your woodworking business. By creating engaging content such as helpful tips and tricks, you can build brand awareness and develop relationships with potential customers. You can also use social media to showcase your work, highlight customer reviews, and announce any special promotions or events. By leveraging social media marketing, you can reach a larger audience, increase customer engagement, and ultimately boost sales.

4. Run a Promotion for Your Business.

Benefits of Running Promotions for Your Woodworking Business:

  • Increased brand awareness and visibility
  • Generate more leads and customers
  • Build customer loyalty and trust
  • Increase sales and revenue
  • Grow your business

Examples of Promotions:

  • Discounts and coupons
  • Free shipping promotions
  • Referral programs
  • Free consultations
  • Buy one get one free offers
  • Contests and giveaways
  • Loyalty programs
  • Social media campaigns

5. Run Digital Advertisments For Your Woodworking Business.

Running digital ads for your Woodworking business can help you expand your customer base and drive more sales. Digital ads can be tailored to reach your target audience and help you reach a much larger market than traditional marketing methods. For example, if you are targeting the home improvement market, you could run ads featuring images of furniture and projects you’ve completed. Additionally, digital ads can be used to reach customers in a more cost-effective manner than traditional methods. You can track the performance of your campaigns, allowing you to make adjustments as needed and optimize your campaigns for maximum efficiency. Overall, digital ads are an effective way to reach your target audience and increase your reach, helping you grow your business.

Image of an example Woodworking business text ad

6. Start a Referral Program.

Launching a referral program for your Woodworking business is an excellent way to increase customer loyalty and attract more potential customers. Referral programs provide an incentive for existing customers to recommend your business to their friends and family, which can help you increase your reach and visibility in your local market. Additionally, it can also help you build relationships with your current customers, as they will be more likely to purchase from you again if they feel appreciated. Finally, referral programs are an affordable way to bring in new customers, as it requires minimal effort on your part to get the word out. Ultimately, launching a referral program for your Woodworking business can be a cost-effective way to increase customer loyalty and attract new customers.

7. Improve Your Woodworking Business Google Rankings Through SEO.

Image of Woodworking business Google Search SEO results

Investing in SEO marketing for your Woodworking business is a smart move because it will increase your online visibility and help you reach more potential customers. SEO involves optimizing your website for search engine rankings, which increases the chances of potential customers finding your website when they search for woodworking-related topics. Additionally, SEO marketing can help you to build stronger relationships with existing customers by providing them with high-quality content that is tailored to their interests. With SEO marketing, you will also be able to track your performance and make adjustments to your strategy as needed, ensuring that you are getting the most out of your marketing efforts. Investing in SEO marketing will help you to reach more customers, build stronger relationships, and increase your ROI, making it a great investment for your Woodworking business.

8. Leverage Print Marketing.

Print marketing should be a key part of any woodworking business’s marketing efforts. Print marketing offers the unique ability to reach potential customers in a tangible, creative, and often times more memorable way than digital marketing. Print campaigns can be targeted to a specific demographic, providing a unique opportunity to reach potential customers in a personalized way. Additionally, print marketing can be used to showcase the quality of the products and services offered by a woodworking business. For example, a woodworking business could print high-quality pictures of their products on postcards or brochures, allowing potential customers to see the quality of the products before they even visit the website or shop. Finally, print marketing can often be more cost effective than digital marketing, making it an attractive option for businesses on a budget.

9. Build Your Woodworking Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing for your woodworking business in 2023 is important for a few key reasons. First, email marketing is still a powerful and cost-effective way to reach your target market. Email lists allow you to stay in touch with your customers and stay top of mind. You can send promotional materials, product updates, and stay engaged with your customers through email campaigns. Additionally, email lists allow you to segment your customers based on their interests and behaviors, so you can tailor your email messages to better meet their needs. Finally, email lists can help you build trusting relationships with your customers, which can lead to increased sales and repeat customers.

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Where can I Find Marketing Resources for my Woodworking Business?

There are a variety of online resources available to help you with marketing your woodworking business. You can find helpful articles, tips, and tools on websites like Shopify, Hootsuite, and HubSpot. You can also find helpful resources from woodworking associations such as the American Woodworking Alliance, the National Woodworking Association, and the Woodworking Business Association. Additionally, there are a number of woodworking blogs and forums that offer advice and tips on marketing your woodworking business.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.