Marketing ideas
15 min read

Marketing Your Upholstery Service: 9+ Ideas to Get Customers

If you offer upholstery services, you know that marketing and getting new customers can be a challenge. But with the right strategy, you can get more people to hear about your business and start using your services. In this article, we'll go over 9+ creative ideas and strategies to help you get more customers for your upholstery business.

image of author, Nick
Written by:
Updated on:
January 22, 2024
Image of Upholstery business marketing ideas
Our #1 recommend business formation partner:
Image of Zenbusiness logo
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
Form your LLC Dream Business in minutes.

Get worry-free services and support to launch your business starting at $0 plus state fees.

List of the Best Marketing Ideas For Your Upholstery Service:

1. Unique marketing idea for your Upholstery Service:

One unique marketing idea for an Upholstery Service could be to offer a free online consultation to customers who have questions or concerns about certain upholstery projects. Customers could submit photos and measurements of the furniture they are looking to have reupholstered, and the upholstery service could provide feedback and advice on the best options for their project. Additionally, the upholstery service could offer discounts for customers who book follow-up appointments after their initial consultation.

2. Build a Website For Your Upholstery Service.

Building a website for your Upholstery Service is important for several reasons. A website can serve as an important tool to showcase your work, showcase past projects, list services, and provide contact information. It can also help you reach more potential customers by making it easier for them to find you online. Additionally, it can help you build your brand and establish yourself as a reliable and professional service provider.

Need a custom website?

Cabana Design is an experienced website designer, and specializes in building beautiful websites for small businesses.
Get a website →
Image of liveplan business formation
Image of Upholstery Service website

3. Leverage Social Media For Your Upholstery Service.

Leveraging social media marketing for your upholstery service is a great way to boost your visibility, engage with potential customers, and build a loyal following. Utilizing platforms like Facebook, Twitter, and Instagram to share images, videos, and content related to your upholstery services can help to showcase your expertise and create a lasting impression with potential customers. Additionally, these platforms offer the opportunity to interact with customers and answer any questions they may have, allowing you to build relationships and trust. By creating engaging and informative content, you can develop and grow your upholstery service’s online presence and reach out to a wider audience.

4. Run a Promotion for Your Business.

Running promotions for an Upholstery Service can help increase customer engagement, drive sales, and boost brand recognition. Here are some specific ways an Upholstery Service can benefit from running promotions:

  • Encourage customers to try new services
  • Provide incentives to customers for frequent visits
  • Increase word-of-mouth referrals
  • Attract new customers to the business
  • Create a sense of urgency to purchase services

5. Run Digital Advertisments For Your Upholstery Service.

Running digital ads for your Upholstery Service is an effective way to reach a wide audience, build brand awareness, and increase conversions. Digital ads enable you to target specific audiences and demographics who are most likely to be interested in your services, and when done correctly, they can be a cost-effective way to reach potential customers. For example, Facebook Ads allows you to target people based on their interests, occupation, age, location, and more. This way, you can create ads tailored to the people who are most likely to be interested in your services, making it easier to generate leads and conversions. Additionally, digital ads can help you track campaign performance and measure your return on investment, so you can adjust your strategy as needed.

Image of an example Upholstery Service text ad

6. Start a Referral Program.

Launching a referral program for your Upholstery Service is a great way to reward your existing customers and generate new leads. A referral program enables customers to share their positive experiences with friends and family, and gives them an incentive to do so. For example, you could offer a discount code for 10% off the next purchase for every customer who refers someone to your business. This will encourage customers to spread the word about your Upholstery Service, while giving them a reward for doing so.

7. Improve Your Google Rankings for Your Upholstery Service Through SEO.

Image of Upholstery Google SEO SERP

Investing in SEO marketing for your upholstery service is a smart decision that will pay off in the long run. By optimizing your website for search engines, you are creating a more visible presence for your business, increasing the number of potential customers who will be able to find and access your services. SEO marketing can also help you to build trust and credibility in your industry, which will help to attract more customers and give them the confidence to choose your business. SEO can also help you to stay ahead of the competition by ensuring that your website is at the top of search engine rankings, allowing you to reach a wider audience and gain a competitive edge. Investing in SEO marketing is an essential part of any successful marketing strategy and is a great way to ensure that your upholstery service is seen by the right people.

8. Leverage Print Marketing.

Print marketing is an effective and cost-efficient way to reach potential customers and generate more leads for your upholstery service. It provides direct access to a large, targeted audience and can be used to create a memorable and lasting impression on potential customers. Print marketing materials, such as brochures, flyers, and postcards, are eye-catching and can help to spread the word about your business quickly. They also provide a tangible reminder of your services and can be used to build brand awareness and loyalty. Additionally, print materials can be used to drive customers to your website or social media pages, where they can find more information about your services. Using print marketing to promote your upholstery services can also help to create a personal connection with potential customers. A well-crafted brochure or flyer can help to engage customers emotionally, and it can be used to highlight the quality of your work, focus on customer satisfaction, and feature customer testimonials. Print marketing can also be used to establish your business as an expert in the field. By including helpful tips, showcasing a portfolio of your work, and highlighting your experience and qualifications, you can demonstrate your expertise and create a more trustworthy relationship with potential customers. Overall, leveraging print marketing for your upholstery service is an effective way to reach a large, targeted audience, create a lasting impression, and establish your business as an expert in the field.

9. Build Your Upholstery Service Email List & Use Email Marketing.

Building an email list and leveraging email marketing for an upholstery service in 2023 is important for several reasons. First, email marketing allows businesses to reach large numbers of potential customers in a relatively cost-effective manner. Email campaigns can be tailored to target specific customer groups, allowing businesses to maximize their return on investment. Furthermore, email is one of the most accessible forms of marketing, and it is much easier to track and measure the success of email campaigns than other forms of advertising. Finally, email marketing allows businesses to stay top-of-mind with their customers, as well as to inform them of new services or promotions. All of these factors make email marketing a valuable tool for an upholstery service in 2023.

Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax, or business advice. Requirements are updated frequently and you should make sure to do your own research and reach out to professional legal, tax and business advisers, as needed. We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Where can I Find Marketing Resources for my Upholstery Service?

There are a number of resources available to help you market your upholstery service. These include websites that offer tips and advice on how to market your business, such as The Balance Small Business and Entrepreneur. You can also find marketing resources from industry trade publications, such as Interiors & Sources Magazine and Fabricare Magazine. Additionally, local marketing agencies may be able to provide you with services and resources to help you market your business. Finally, you may want to consider joining local business organizations, such as chambers of commerce, which can provide you with access to marketing resources.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.