Marketing ideas
15 min read

Marketing Your Toy Store: 9+ Ideas to Get Customers

If you own a toy store and want to get more customers, there are plenty of creative, effective marketing strategies you can use. From setting up a loyalty program to partnering with local businesses, these 9+ ideas can help you reach more customers, grow your toy store’s popularity, and ultimately increase your sales.

image of author, Nick
Written by:
Updated on:
January 22, 2024
Image of Toy business marketing ideas
Our #1 recommend business formation partner:
Image of Zenbusiness logo
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
Form your LLC Dream Business in minutes.

Get worry-free services and support to launch your business starting at $0 plus state fees.

List of the Best Marketing Ideas For Your Toy Store:

1. Unique marketing idea for your Toy Store:

Create a monthly subscription box filled with a variety of toys, games, and activities. Each box could contain a surprise assortment of items that are tailored to a particular age group. Customers could sign up for the subscription service and receive a new box every month. This would give customers a chance to explore new toys and activities, while giving them the convenience of having everything delivered right to their doorstep.

2. Build a Website For Your Toy Store.

Building a website for your Toy Store will help you reach a larger customer base, increase sales and brand awareness, and provide customers with an easy and convenient way to browse and purchase your products. It will also help you manage orders and inventory, as well as provide valuable customer insights.

Need a custom website?

Cabana Design is an experienced website designer, and specializes in building beautiful websites for small businesses.
Get a website →
Image of liveplan business formation
Image of Toy Store website

3. Leverage Social Media For Your Toy Store.

Using social media marketing for your Toy Store is a great way to reach out to new and existing customers. It's a great way to build relationships, engage with customers and create a strong, loyal fan base. You can use social media platforms to showcase your products, offer exclusive promotions, and share helpful information about your store and the toys you sell. You can also use social media to increase brand awareness and drive traffic to your website, where customers can easily purchase the toys they're looking for. By leveraging social media, you can reach a larger audience and increase your reach and engagement with customers.

4. Run a Promotion for Your Business.

Running promotions for your Toy Store can be a great way to increase customer engagement, boost sales, and increase visibility. Here are some examples of the benefits of running promotions:

  • Increase customer loyalty and repeat business
  • Attract new customers
  • Increase sales
  • Improve brand visibility
  • Drive traffic to your store
  • Engage customers with exciting offers

5. Run Digital Advertisments For Your Toy Store.

Running digital ads for your Toy Store is an effective and efficient way to reach a broader audience, create brand awareness, and generate more sales. Digital ads are cost-effective and can be tailored to reach potential customers based on their interests, location and more. Additionally, digital ads allow for more detailed analytics and tracking that can help you understand which ads are performing best and how to optimize for future campaigns. For example, if you find that your ads targeting mothers of young children have higher click-through rates, you can adjust your ad budget and target those users more specifically. All in all, digital ads are a great way to effectively reach and engage your target audience and increase your store's visibility, leading to more sales.

Image of an example Toy Store text ad

6. Start a Referral Program.

Launching a referral program for your Toy Store can be a great way to increase customer loyalty, drive more sales and attract new customers. A referral program encourages your existing customers to share your store with their friends and family, creating a larger customer base for your business. Additionally, it serves as a reward for your existing customers, providing them with discounts and incentives for referring others to your store. For example, a Toy Store referral program could offer a 10% discount for customers that refer a friend. Any new customer referred by an existing customer would receive a 10% off coupon for their first purchase, and the existing customer that referred them would also receive a 10% off coupon as a reward. This would help to drive sales and reward customers for their loyalty.

7. Improve Your Google Rankings for Your Toy Store Through SEO.

Image of Toy Google SEO SERP

Investing in SEO marketing for your Toy Store is an essential step to take if you want to ensure your business is successful. SEO will help you attract more visitors to your website and allow you to target potential customers with relevant content. By optimizing your website for search engine visibility, you will be able to increase your rankings in search results and generate more organic traffic to your website. Additionally, SEO can help you establish a strong online presence and build brand awareness. It will also help you to reach customers who are actively looking for the products and services you offer, which can lead to increased sales and profits. Investing in SEO marketing for your Toy Store is a smart decision that will help you stay competitive and stay ahead of the competition.

8. Leverage Print Marketing.

Print marketing is an effective way to reach potential customers, promote brand recognition, and drive sales for your Toy Store. Print marketing allows you to reach a larger, more targeted audience than digital marketing, as it is more tactile and can be seen by a larger range of potential customers. Additionally, print marketing has a longer shelf life and can be seen by more people for a longer period of time than digital marketing. Print marketing also helps to establish brand recognition, as it allows you to create a consistent look and feel to your marketing materials, which can help create a memorable impression in your customers’ minds. Furthermore, print marketing can be a cost-effective way to promote your Toy Store, as it is often more affordable than digital marketing. Finally, print marketing provides an opportunity to connect with your customers on a more personal level, as it can be tailored specifically to the target audience of your Toy Store.

9. Build Your Toy Store Email List & Use Email Marketing.

Building and leveraging an email list for your Toy Store in 2023 is important for several reasons. First, it will help you build relationships with your customers and reach out to them on a personal level. Email marketing allows you to send targeted messages to your customers, which can help you increase sales, build brand loyalty, and increase customer engagement. Additionally, email marketing is cost-effective and easy to track, allowing you to analyze the success of your campaigns and make data-driven decisions to further optimize your marketing efforts. Finally, email marketing allows you to reach customers outside of traditional channels, helping you to reach a larger and more diverse audience than ever before.

Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax, or business advice. Requirements are updated frequently and you should make sure to do your own research and reach out to professional legal, tax and business advisers, as needed. We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Where can I Find Marketing Resources for my Toy Store?

There are a variety of marketing resources available for toy stores, both online and in print. The best place to start is by searching online for articles, guides, and websites that provide marketing advice specifically for toy stores. Additionally, many toy store industry organizations, such as the American Specialty Toy Retailing Association (ASTRA), also offer helpful resources for toy store owners, including publications, webinars, and more. There are also numerous books, magazines, and other publications available on toy store marketing. Finally, many local library systems and bookstores may have books and magazines that can provide helpful marketing tips and advice.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.