Marketing ideas
15 min read

Marketing Your Tour Guide Service: 9+ Ideas to Get Customers

Looking for ways to get more customers for your tour guide service? You've come to the right place! In this article, we'll discuss 9+ creative ideas to help you market your tour guide service and get the attention of potential customers. From leveraging online reviews to creating special promotions and discounts, you will learn powerful strategies to increase your customer base and take your tour guide business to the next level.

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Tour Guide Service:

1. Unique marketing idea for your Tour Guide Service:

One unique marketing idea for your Tour Guide Service could be to offer special discounts for larger groups or to create special packages tailored to specific interests or demographics. You could also work with local businesses or attractions to create exclusive deals or discounts for customers who book through your service. Additionally, you could offer online virtual tours or virtual experiences to customers who can't physically visit the area.

2. Build a Website For Your Tour Guide Service.

Building a website for your tour guide service is beneficial because it allows potential customers to easily learn about your services and book their tour directly from the website. It also makes it easier to manage your tour bookings and keep track of customer information. Furthermore, having a website can help to increase visibility and brand awareness, and can be used to promote upcoming tours or special offers.

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3. Leverage Social Media For Your Tour Guide Service.

Social media marketing can be an invaluable tool for tour guide services looking to promote their business and reach new customers. By leveraging platforms such as Twitter, Facebook, Instagram, and YouTube, tour guide services can reach potential customers with content that is interesting and engaging. They can also use these platforms to build relationships with customers by providing helpful advice, responding to questions, and sharing updates about their services. By creating a presence on social media and using it to effectively promote their services, tour guide services can increase their reach and expand their customer base.

4. Run a Promotion for Your Business.

Promotions are a great way to generate interest in a tour guide service, while also providing incentives to attract potential customers. By running promotions, tour guides can reach a larger audience and build a stronger customer base. Examples of promotions for tour guide services include:

  • Discounts for new customers
  • Group discounts for groups of four or more
  • Seasonal promotions, such as discounts for summer or winter tours
  • Free or discounted add-ons, such as souvenirs or snacks
  • Referral programs with discounts for repeat customers
  • Social media campaigns and contests to generate buzz

5. Run Digital Advertisments For Your Tour Guide Service.

Running digital ads for your Tour Guide Service is an effective way to reach new customers and grow your business. Digital ads are especially beneficial as they offer targeted messaging and powerful analytics, allowing you to track the performance of your ads and make informed decisions about your ad budget. Additionally, digital ads have a wide reach, making them an ideal option for businesses looking to expand their customer base. For example, Google Ads can reach millions of people who are searching for tour guide services, while Facebook Ads can target specific demographics and interests. With digital ads, you can also experiment with different formats, such as video, carousel ads, and interactive stories, to capture people's attention and improve engagement. Ultimately, digital ads are an effective tool to grow your tour guide service and reach new customers.

Image of an example Tour Guide Service text ad

6. Start a Referral Program.

Launching a referral program for your Tour Guide Service is highly beneficial for many reasons. Referral programs can be a great way to promote your business and increase brand awareness, as people who join your referral program can share it with others who might be interested in your service. This can draw in new customers without the need for expensive marketing campaigns. Furthermore, it is a good way to reward your existing customers for their loyalty, as they will be able to receive discounts or promotions for referring your service to others.For example, a Tour Guide Service referral program could offer existing customers a 10% discount on their next tour when they refer your service to someone else. This incentivizes customers to spread the word about your service and encourages more people to use it. Additionally, the person they refer will receive a 10% discount on their tour, which can be a great way to introduce new customers to your service.

7. Improve Your Google Rankings for Your Tour Guide Service Through SEO.

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Investing in SEO marketing for your Tour Guide Service is essential for helping to build your brand and promote your services to potential customers. By optimizing your website for search engines and utilizing targeted keyword phrases, you can increase your visibility in search engine results, allowing more people to find your tour guide services. Additionally, SEO marketing is cost-effective, as it does not require expensive paid advertising campaigns or other costly marketing methods. By investing in SEO, you can reach more customers, attract more business, and increase your profits over time.

8. Leverage Print Marketing.

Leveraging print marketing for a tour guide service is still a viable way to reach potential customers and promote your business. Printed materials such as brochures, postcards, and flyers provide a tangible way for people to interact with your brand, allowing you to showcase your services in a physical form. Print marketing also has the potential to reach a wider audience than digital marketing, which is especially valuable for a tour guide service. Print materials can be distributed in places where potential customers would expect to find them, such as tourist information centers and travel agencies, giving you the opportunity to tap into a wider range of potential customers. Additionally, print marketing is often more cost-effective than digital marketing, making it an attractive option for small businesses. Ultimately, print marketing is an effective way to reach out to potential customers, create a tangible connection between your brand and your customers, and promote your business in a cost-effective manner.

9. Build Your Tour Guide Service Email List & Use Email Marketing.

Building an email list and leveraging email marketing for your Tour Guide Service in 2023 is an important marketing strategy due to its cost effectiveness and ability to reach a wide audience. Email marketing allows you to target specific customers who may be interested in your services, and you can track the effectiveness of your campaigns. Additionally, it allows you to reach people who may not be aware of your services and can help you build relationships and loyalty with your customers. Email marketing also allows you to provide timely updates and create special promotions for your customers. Finally, it is a great way to stay top of mind with your customers and ensure that they keep coming back for more.

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This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax, or business advice. Requirements are updated frequently and you should make sure to do your own research and reach out to professional legal, tax and business advisers, as needed. We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Where can I Find Marketing Resources for my Tour Guide Service?

There are a variety of online resources available for those looking to market their tour guide service. Some of the most popular include: 1. Social Media (Facebook, Twitter, Instagram, YouTube, etc.) 2. Travel & Tourism Websites and Blogs 3. Local Advertising (newspaper and radio ads, flyers, etc.) 4. Email and Newsletter Marketing 5. Content Marketing (blogs, articles, infographics, etc.) 6. SEO (search engine optimization) 7. Pay-Per-Click Advertising 8. Event Planning (trade shows, conferences, etc.) 9. Referral Programs 10. Networking with other tour operators 11. Online Travel Agencies (OTAs) 12. Tourism Boards and Associations 13. Travel Guides, Publications, and Apps 14. Public Relations and Press Releases 15. Coupons and Discounts 16. Video Marketing


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.