Marketing ideas
15 min read

Marketing Your Timeshare Business: 9+ Ideas to Get Customers

If you're in the timeshare business, you know that the key to success is marketing. Without reaching potential customers, your business will struggle to grow. That's why it's important to come up with creative ways to market your timeshare business. In this article, we'll cover 9+ ideas to help you get more customers and improve your business.

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Written by:
Newfoundr
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Timeshare Business:

1. Unique marketing idea for Timeshare business.

One truly unique marketing idea for a Timeshare business is to offer a "Timeshare Surprise" package. This package could include special discounts, exclusive deals, and unique experiences that are only available to Timeshare owners. This would help to create a sense of loyalty and excitement among current owners, while also attracting new customers. Additionally, the Timeshare business could partner with local businesses to offer additional discounts and experiences that would be exclusive to Timeshare owners.

2. Build a Website For Your Timeshare Business.

Building a website for your Timeshare business can help you reach a larger audience and increase the visibility of your business. It can also help you create a more professional and trustworthy image for your business, as well as provide convenient access to important information about your business and services. Additionally, creating a website for your business can help you generate leads and boost sales.

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Image of a Timeshare business website

3. Leverage Social Media For Your Timeshare Business.

Social media marketing is a powerful tool for timeshare businesses, offering a cost-effective way to reach and engage potential customers. With the ability to reach a wide and diverse audience, social media can help timeshare businesses build brand recognition, create loyalty, and generate leads. Additionally, using social media for marketing allows for ongoing customer feedback and engagement, allowing businesses to understand their customers’ needs and wants, which can further enhance the customer experience. With the right strategy and regular content, social media marketing can be an effective and beneficial way for timeshare businesses to reach and engage with customers.

4. Run a Promotion for Your Business.

  • Increases visibility and brand recognition among potential customers
  • Generates new customers and encourages repeat customers
  • Increases sales and drives revenue
  • Creates buzz and excitement around your business
  • Encourages customer loyalty and rewards customers for their loyalty

Some examples of promotions include:

  • Discounts or coupons for booking a timeshare
  • Free upgrades or add-ons for existing timeshare customers
  • Referral programs, such as offering discounts to customers who refer their friends
  • Contests and giveaways to reward customers and drive engagement
  • Special events or VIP experiences for timeshare customers

5. Run Digital Advertisments For Your Timeshare Business.

Digital advertising for your Timeshare business can be a powerful way to increase awareness and generate leads. By leveraging digital marketing channels like Google Ads, Facebook Ads, and Instagram Ads, you can reach a larger audience, boost brand recognition, and generate more qualified leads. Plus, you can target specific audiences and tailor your messaging to ensure that your ads are seen by those who are most likely to become customers. For example, you could target people who are interested in vacation rentals, beachfront properties, or vacation packages. With the right digital marketing strategy, running digital ads can help you reach more people, maximize your ROI, and grow your business.

Image of an example Timeshare business text ad

6. Start a Referral Program.

Launching a referral program for your Timeshare business is a great way to increase your customer base and boost revenue. Referral programs provide an incentive for customers to actively promote your business to their friends, family, and colleagues. This can result in more sales, as well as greater brand awareness for your Timeshare business. Additionally, referral programs are cost-effective, since you are only paying for customers who have already been referred, rather than having to invest in expensive advertising campaigns. Furthermore, referral programs are easy to set up and maintain, and can be tailored to the specific needs of your Timeshare business. Finally, referral programs can help you build strong relationships with your customers, as they feel appreciated for taking the time to recommend your business to others.

7. Improve Your Timeshare Business Google Rankings Through SEO.

Image of Timeshare business Google Search SEO results

Investing in SEO marketing for your Timeshare business is a smart move that can offer a high return on investment. SEO marketing can help you increase your visibility on the web, boost your website traffic, and increase your leads and sales. It can also help you build a strong online presence, increase brand awareness and recognition, and establish yourself as an authority in the Timeshare industry. SEO can also help you target the right audience and ensure that your website is optimized for search engine rankings. Investing in SEO can be a cost-effective way to reach more potential customers, lead to more sales, and ultimately increase your overall profits.

8. Leverage Print Marketing.

Print marketing is a powerful and effective way to reach your target audience for a timeshare business. Print marketing offers real-world tangible results that cannot be matched by digital marketing. Print materials can be used to reach a wide variety of potential customers and can be used to build relationships and trust with current customers. Print materials are also more likely to be kept and seen repeatedly, increasing the chances of potential customers taking action. Print marketing also offers a unique opportunity to convey the quality, value, and services of a timeshare business in a tangible way that digital marketing cannot. Print materials can be used to create a lasting impression on potential customers, which can be a powerful tool for shaping a customer's opinion of a business. Finally, print marketing can be used to effectively reach customers who may not have access to or prefer not to use digital channels. This can be especially beneficial for timeshare businesses who want to reach potential customers who are not necessarily tech savvy.

9. Build Your Timeshare Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing are important for Timeshare businesses in 2023 because email marketing is an effective way to reach a larger audience and generate more leads. Email marketing allows you to easily segment audiences, personalize messages, and track results. Additionally, email marketing is cost-effective compared to other forms of marketing, making it a great way to reach potential customers and stay in touch with existing customers. Email marketing also provides you with an efficient way to nurture leads, build relationships, and drive sales. Lastly, email marketing is a great way to stay top of mind for your customers and stay connected with them.

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Where can I Find Marketing Resources for my Timeshare Business?

Depending on your specific needs, there are many resources available to help with marketing your timeshare business. Some of the top resources include: 1. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn2. Online marketing resources such as SEO optimization, PPC campaigns, content marketing, and email campaigns3. Industry publications and websites such as Vacation Timeshare Today, Timeshare Business Magazine, and Resort Trades4. Professional marketing agencies specializing in timeshare businesses5. Trade shows and conferences such as the VRMA Conference and the ARDA World Conference 6. Professional associations such as the Resort Owners Coalition and the Timeshare Owners Association 7. Online forums such as Timeshare Talk and Timeshare Exchange 8. Print and digital advertising platforms such as newspapers, magazines, radio, and television 9. Networking opportunities such as local chamber of commerce meetings, industry events, and trade shows 10. Creative and unique marketing strategies such as direct mail, sweepstakes, and giveaways.

Newfoundr

Founder and CEO

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.