Marketing ideas
15 min read

Marketing Your Tattoo Business: 9+ Ideas to Get Customers

If you are a tattoo artist looking to expand your business and attract new customers, then look no further! This article will provide you with 9+ awesome ideas to effectively market your tattoo business and get more customers. From leveraging social media to creating an email list, you'll be well on your way to success. Keep reading to learn how to market your tattoo business and grow your client base!

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Tattoo Business:

1. Unique marketing idea for Tattoo business.

One truly unique marketing idea for a tattoo business could be to create a mobile tattoo studio. Outfit a vehicle such as an RV with a tattoo station and travel to festivals, fairs, and other events. This would give potential customers the chance to experience the tattoo experience in a more unique and exciting setting. Additionally, offering discounts or promotions to customers who book in advance or who book on the spot would help to draw more customers.

2. Build a Website For Your Tattoo Business.

Building a website for your tattoo business is a great way to showcase your work, reach more potential customers, and provide an easy-to-use platform for customers to book appointments and contact you. A website can also help you create an online presence and build credibility for your business. Additionally, having a website can help you stand out from the competition and give you a competitive edge in the tattoo industry.

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3. Leverage Social Media For Your Tattoo Business.

Social media marketing is a great way to leverage your tattoo business and increase visibility and reach. By creating accounts on various platforms like Facebook, Twitter, Instagram, and Pinterest, you can reach a larger audience, attract new customers, and create a genuine connection with your existing clients. You can share photos of your work, post special offers, and announce upcoming events and promotions, as well as engage with your followers and customers to build relationships. By utilizing social media to your advantage, you can help your tattoo business grow and reach its full potential.

4. Run a Promotion for Your Business.

Benefits of Running Promotions for Your Tattoo Business:

  • Increase visibility and attract new customers
  • Increase customer loyalty and repeat business
  • Generate more revenue
  • Grow your social media presence
  • Gain valuable insights into customer preferences

Examples of Promotions:

  • Discounts on specific tattoo services
  • Referral discounts
  • Free consultations
  • Buy one get one free offers
  • Flash sales
  • Contests and giveaways
  • Loyalty rewards programs

5. Run Digital Advertisments For Your Tattoo Business.

Running digital ads for your tattoo business is a great way to reach potential customers and increase visibility. Digital ads are cost-effective, trackable, and can be used to target specific audiences. You can use digital ads to advertise special offers and promotions, feature customer reviews, and drive traffic to your website. Additionally, digital ads can be used to reach a wider audience and can be tailored to different devices and platforms. For example, you can use Facebook Ads to target customers in a specific geographic area and Instagram Ads to engage with potential customers who are interested in tattoo art. Overall, running digital ads is an effective way to reach potential customers and build brand awareness.

Image of an example Tattoo business text ad

6. Start a Referral Program.

Launching a referral program for your tattoo business is an effective way to increase customer loyalty, generate new customers, and build word-of-mouth marketing. Referral programs provide an incentive for your current customers to spread the word about your business, and they can be extremely cost-effective compared to other forms of advertising. Referral programs also create an opportunity for existing customers to interact with potential new customers, increasing their loyalty and engagement with your business. With a referral program, your existing customers become your best salespeople, helping you to expand your customer base and grow your business.

7. Improve Your Tattoo Business Google Rankings Through SEO.

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Investing in SEO marketing for your Tattoo business is one of the best decisions you can make to grow your business. SEO will help you reach more potential customers, build a stronger online presence, and increase brand awareness. SEO will also ensure that your website is optimized to show up in search engine results, driving more organic traffic to your website and helping you convert more visitors into customers. Additionally, SEO can help you stay ahead of the competition and stand out in an increasingly crowded market. By investing in SEO marketing, you can create a powerful and long-lasting online presence that will bring in more customers and help your business thrive.

8. Leverage Print Marketing.

Print marketing can be an effective tool for promoting your tattoo business, especially when used in combination with other marketing channels. Print materials provide a tangible way to capture potential customers' attention and create an emotional connection with them. Print marketing can range from postcards, flyers and brochures to magazine ads and billboards. Each of these materials can reach a wide range of people and create a lasting impression. Print materials are also an affordable way to reach a large audience. Compared to other digital marketing methods, print materials are often more cost-efficient, allowing you to reach a larger number of potential customers for less money. Additionally, print materials can be used to target specific demographics or geographic areas, which can be a great way to reach out to local audiences and attract more customers. Finally, print materials can be used to create a sense of credibility and trustworthiness with potential customers. Carefully designed materials that clearly communicate the quality of your services can help build a customer base and increase customer loyalty. Furthermore, the use of high-quality materials can create a strong impression of professionalism and quality that can help to differentiate your business from the competition. In conclusion, leveraging print marketing for your tattoo business can be an effective and cost-efficient way to reach a wide range of potential customers, target specific demographics and create a sense of credibility and trustworthiness.

9. Build Your Tattoo Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing for your tattoo business in 2023 is important because it provides an invaluable way to reach potential customers. Email marketing is a cost-effective and quick way to reach and engage with customers, build relationships, and increase sales. Additionally, it allows you to segment customers and tailor messages to specific customer interests and needs, which can help you create a more personalized and effective marketing strategy. Email marketing is a great way to reach a wide audience, offer special promotions and discounts, and keep customers informed of new products and services. Ultimately, email marketing will help your tattoo business build brand recognition and loyalty, and establish a strong presence in the marketplace.

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Where can I Find Marketing Resources for my Tattoo Business?

A great place to find resources for marketing your tattoo business is the Tattoo Artist Network (TAN) website. TAN is a professional network of tattoo artists and tattoo businesses, and they offer a wide range of resources to help entrepreneurs get their businesses off the ground. They have tutorials, webinars, and a blog about the ins and outs of running a tattoo business. Additionally, many local and state governments offer resources and grants for small businesses, including tattoo businesses.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.