Marketing ideas
15 min read

Marketing Your Tanning Salon Business: 9+ Ideas to Get Customers

Are you looking to market your tanning salon business, but don't know where to start? Don't worry, we've got you covered! Check out these 9+ creative ideas to help you get more customers and spread the word about your salon. By implementing a few of these strategies, you can get your salon noticed and start generating more business.

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Tanning Salon Business:

1. Unique marketing idea for Tanning Salon business.

One unique marketing idea for a tanning salon business is to create a loyalty program for your customers. Customers can earn points for each visit to the salon and redeem them for discounts on tanning packages, lotions, and other products or services. You can also offer special rewards for referring new customers to your salon.

2. Build a Website For Your Tanning Salon Business.

Building a website for your Tanning Salon Business is a great way to improve your visibility and provide customers with easy access to information about your services and offerings. A website can also help you to establish a professional online presence, while providing potential customers with the ability to learn more about your salon, book appointments, and purchase products. Additionally, a website can be a powerful tool for attracting new customers and keeping existing customers engaged with your business.

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Image of a Tanning Salon business website

3. Leverage Social Media For Your Tanning Salon Business.

Social media marketing is a powerful tool for Tanning Salon businesses to reach a larger audience and build relationships with potential customers. By creating engaging content on platforms like Instagram, Facebook, and Twitter, your Tanning Salon can showcase its services and interact with customers to generate interest and loyalty. With the ability to target specific audiences, social media is an effective way to create brand awareness and build a customer base. Additionally, you can use social media to provide customer support and create a sense of community. Leveraging social media marketing will help you maximize your visibility, drive customer engagement, and ultimately increase sales.

4. Run a Promotion for Your Business.

Benefits of Running Promotions for a Tanning Salon Business:

  • Increased customer loyalty
  • Gain new customers
  • Create positive word of mouth
  • Increase revenue
  • Re-engage former customers

Examples of Promotions for a Tanning Salon:

  • Discounts on tanning packages
  • Free upgrades on tanning packages
  • Refer a friend discounts
  • First-time customer discounts
  • Seasonal/holiday specials
  • Free tanning lotion with purchase
  • Discounts for frequent customers

5. Run Digital Advertisments For Your Tanning Salon Business.

Running digital ads for your Tanning Salon business is a great way to reach a wider audience and grow your business. Digital ads can help you target potential customers in your area, increase visibility, and generate more leads. With digital ads, you can quickly and easily create ads that are tailored to your specific audience and promote your services. Additionally, digital ads can help boost your website traffic and create more brand awareness. For example, using targeted ads with Google Ads can help you reach the right people with the right message, while using social media ads can help you reach a larger audience and grow your following. Overall, digital ads can be an invaluable tool for growing your Tanning Salon business.

Image of an example Tanning Salon business text ad

6. Start a Referral Program.

Launching a referral program for your Tanning Salon business is a great way to increase customer loyalty and spread the word about your business. Referral programs are a proven way to generate more leads and customers, and are an effective way to build a strong customer base. By offering incentives for customers who refer friends and family to your business, you can encourage them to become loyal customers and keep coming back. Additionally, you can use referral programs to reward existing customers for their loyalty, which will further encourage them to recommend your business to others. Ultimately, launching a referral program is an affordable and effective way to increase your customer base and build long-term relationships with your customers.

7. Improve Your Tanning Salon Business Google Rankings Through SEO.

Image of Tanning Salon business Google Search SEO results

Investing in SEO marketing for your tanning salon business is a great way to ensure that you stay competitive in an increasingly digital marketplace. SEO marketing will help you increase your visibility online, making it easier for potential customers to find you. Additionally, SEO marketing can help you create a strong presence in local search engine results, which will increase the number of customers that visit your salon. Finally, SEO marketing can help you build customer loyalty and trust by providing them with relevant and helpful information about your services and products. Investing in SEO marketing is a great way to ensure that your tanning salon business is successful and stands out from the competition.

8. Leverage Print Marketing.

Print marketing is an effective tool for any business and is especially beneficial for a tanning salon. Print marketing can help to reach a wider customer base, and it can also be used to promote loyalty and repeat business. Through print marketing, businesses can create targeted campaigns that can be tailored to their audience. This can help to create a more personalized approach to marketing, which can draw customers in. Additionally, print marketing can be used to provide a visual of the services offered at the tanning salon, which can help to create an appealing and informative impression. Finally, print marketing allows businesses to track the success of their campaigns and make adjustments as needed. This can help to ensure that the message is reaching the right customer and that the return on investment is maximized.

9. Build Your Tanning Salon Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing is an important part of a successful Tanning Salon Business in 2023 because it gives you direct access to your customer base. You can use email marketing to promote special offers, inform customers of new products and services, and keep them updated on any changes or promotions at your business. Additionally, email marketing can be used to drive repeat business by encouraging customers to return for tanning sessions or to purchase additional products or services. Email marketing is a cost effective way to stay in touch with your customers and generate more revenue for your business.

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Where can I Find Marketing Resources for my Tanning Salon Business?

There are many resources available online to help you with your tanning salon business. You can find helpful marketing resources from business websites such as the Small Business Administration, the US Chamber of Commerce, and even industry-specific websites such as the International Smart Tan Network. Additionally, you can find helpful marketing materials from social media sites like Facebook and Instagram, as well as from digital marketing platforms like Google AdWords and PPC campaigns. Finally, you can also look into local advertising initiatives such as radio and television ads, print media, and billboard campaigns.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.