Marketing ideas
15 min read

Marketing Your Sports Bar Business: 9+ Ideas to Get Customers

Running a successful sports bar business takes more than just having a great selection of drinks and food. With competition for customers fierce, it's important to have a well-thought-out marketing strategy to ensure your sports bar stands out from the crowd. In this article, we'll provide 9+ creative ideas to help you market your sports bar business and get more customers through the door.

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Sports Bar Business:

1. Unique marketing idea for your Sports Bar Business:

One unique marketing idea for a sports bar business is to offer a loyalty program to customers. This could include discounts on food and drinks, free appetizers, or exclusive access to special events. It could also include rewards for frequent visits, such as free merchandise, free tickets to sporting events, gift cards, or other prizes.

2. Build a Website For Your Sports Bar Business.

Building a website for your sports bar business is important because it allows potential customers to get to know your business better, find out what services and products you offer, and even make reservations. Having a website can also help to create an online presence and increase your visibility, which can help to attract new customers and grow your business. Additionally, a website can help to build customer loyalty, as customers can easily find your business online and stay up to date with your latest offerings.

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3. Leverage Social Media For Your Sports Bar Business.

Leveraging social media marketing for your Sports Bar Business is an essential element in building your brand, increasing customer loyalty, and driving sales. Social media platforms, such as Facebook, Twitter, and Instagram, are effective tools for engaging with customers, sharing updates, and promoting special offers. With strategic targeting and creative content, your Sports Bar Business can build an online community of engaged followers, who will become loyal customers. Additionally, you can use social media to build relationships with influencers in the local sports community, which can help you gain new customers. Social media marketing is an effective way to create a strong online presence for your Sports Bar Business that will help you drive business growth.

4. Run a Promotion for Your Business.

Running promotions for a Sports Bar Business can be a great way to attract new customers, increase revenue, and boost brand awareness. Offering promotions to customers can also help to increase loyalty and customer satisfaction. Here are some examples of promotions that could benefit a Sports Bar Business:

  • Discounts on certain days of the week
  • Happy hour specials
  • Free food or drinks with purchase
  • Free drink with a valid ID
  • Discounts for large groups
  • Loyalty rewards and special offers for returning customers
  • Specials for local teams
  • Food and drink pairings
  • Trivia nights and other events

5. Run Digital Advertisments For Your Sports Bar Business.

Running digital ads for your Sports Bar Business is an effective way to ensure your business stands out from the competition. Digital ads are a great way to reach a larger, more diverse audience than traditional marketing methods. With digital ads, you can target customers based on their interests, location, and more. Digital ads also have the ability to reach a much broader audience than print or radio ads, and you can track the results in real time. Digital ads are also more affordable than traditional marketing methods, allowing you to maximize your marketing budget. For example, you could use digital ads to promote a new menu item or upcoming event, or even just to remind customers about the great services and experiences you provide.

Image of an example Sports Bar Business text ad

6. Start a Referral Program.

Launching a referral program for your Sports Bar Business is a great way to increase customer loyalty and attract new customers. Referral programs are typically low-cost and require minimal effort for customers. Additionally, customers who refer their friends and family to your business are more likely to become repeat customers. An example of a Sports Bar Business referral program could be offering a free appetizer or discounted drinks to customers who refer someone to your business. When the referred customer visits the Sports Bar, they could receive a discount off of their first purchase. This encourages customers to continue referring their friends and family, and brings more customers to your business.

7. Improve Your Google Rankings for Your Sports Bar Business Through SEO.

Image of Sports Bar Google SEO SERP

Investing in SEO marketing for your Sports Bar Business is the best way to ensure that your business stands out from the competition and reaches the right audience. SEO is a long-term strategy that will help you to get more visibility online and drive more organic traffic to your website. It is a cost-effective way to reach new customers, build brand awareness and increase sales. SEO also helps to build trust and credibility with potential customers, which is essential for any business to succeed. SEO will also help you to keep up with the ever-changing consumer trends, so you can stay ahead of the competition. Investing in SEO marketing is an investment that will pay off in the long-term and help you to grow your business.

8. Leverage Print Marketing.

Print marketing is an invaluable tool for any Sports Bar business, as it provides a way to reach potential customers through tangible and engaging materials. Print marketing materials can be distributed in a variety of ways, including postcards, flyers, brochures, catalogs, and more. This type of marketing allows for targeted distribution, meaning that you can reach customers in a specific area or demographic. Additionally, print materials are more memorable than digital materials, as people tend to keep physical materials longer than digital ones. This longer shelf-life can help to increase brand recognition, as well as create a more lasting impression on potential customers. Furthermore, print marketing can be used to promote special events or offers, helping to draw in customers who may not have been aware of your business before. Overall, leveraging print marketing can provide a valuable way to reach customers and create a lasting impression.

9. Build Your Sports Bar Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing for your Sports Bar Business in 2023 is important for several reasons. First, email marketing helps you to build relationships with potential and existing customers. An email list enables you to stay in touch with people who are interested in your business, and to send them personalized messages that are relevant to their needs and interests. This helps to build brand loyalty and trust, as well as encourage customers to come back to your business. Second, email marketing can be used to inform customers about upcoming events and promotions related to your business. You can create email campaigns to showcase your new menu items or special offers, or to let customers know about upcoming events. This helps to keep customers engaged and enhance their experience in your sports bar. Finally, email marketing can be used to reach a wider audience and increase brand awareness. You can use email campaigns to reach potential customers who may not be aware of your business and to target specific demographic groups. This can help you to increase your customer base and grow your business.

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Where can I Find Marketing Resources for my Sports Bar Business?

There are a variety of resources available online to help you market your sports bar business. The Small Business Administration offers a range of resources, including advice on how to create a marketing plan and tips on marketing tactics. Other helpful resources include marketing blogs, such as the Social Media Examiner, and websites that provide free marketing templates, such as Canva. Social media platforms and apps, such as Facebook, Instagram, and Snapchat, can also provide a great outlet for marketing your business. Additionally, organizations and associations, such as the National Restaurant Association, can provide helpful resources for marketing your sports bar.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.