Marketing ideas
15 min read

Marketing Your Shipping Service: 9+ Ideas to Get Customers

Are you running a shipping service and looking to increase your customer base? You don't need a hefty budget to get the word out. With a few creative strategies, you can market your shipping service and find new customers. In this article, we'll explore nine ideas to help you get started.

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Shipping Service:

1. Unique marketing idea for your Shipping Service:

One unique marketing idea for a Shipping Service could be to partner with local businesses and offer discounted rates for their shipping needs. This could be a great way to increase brand visibility, drive more traffic to their website, and build relationships with local businesses. Additionally, offering incentives such as loyalty discounts, free shipping for certain orders, or rewards programs could be a great way to encourage customers to use the service.

2. Build a Website For Your Shipping Service.

Building a website for your shipping service is a great way to reach a wider audience and to showcase your services. A website can be used to provide customers with information about your shipping services, such as prices, services offered, and even tracking information. It also provides a platform for customers to submit orders, track shipments, and even provide feedback. Having a website also increases the visibility of your business, making it easier for customers to find you and contact you.

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3. Leverage Social Media For Your Shipping Service.

Social media marketing is an incredibly powerful tool that can help your shipping service reach a larger audience and increase your brand awareness. Through the use of targeted campaigns, you can reach potential customers that may have never known about your service before. You can also use these platforms to stay in touch with existing customers and build relationships, as well as create a community of loyal customers. Additionally, you can use social media to provide customers with updates on their orders, respond to customer inquiries quickly, and showcase your products and services. Leveraging social media marketing can help your shipping service gain more visibility and credibility, as well as create a loyal customer base.

4. Run a Promotion for Your Business.

Running promotions for your Shipping Service can be a great way to encourage customers to use your service and increase sales. There are a number of benefits to running promotional offers, including improved brand recognition, increased customer loyalty, and higher sales. Here are some examples of promotions you can offer to your customers:

  • Discounts on shipping fees
  • Free shipping for certain orders
  • Limited-time offers on expedited shipping
  • Free or discounted packaging materials
  • Discounted rates for loyal customers

5. Run Digital Advertisments For Your Shipping Service.

Running digital ads for your shipping service is essential for staying competitive in today's market. With digital ads, you can reach a wide range of potential customers and increase your company's visibility and brand recognition. Digital ads also allow you to target specific audiences, such as people who live in certain geographical locations or who have certain interests. For example, a shipping service could target customers who regularly purchase items online and need a reliable way to get them shipped. Additionally, digital ads are cost-effective and can be tracked in real-time, so you can get the most out of your advertising budget and optimize your campaigns for maximum success.

Image of an example Shipping Service text ad

6. Start a Referral Program.

Launching a referral program for your Shipping Service can be a great way to drive customer loyalty, increase customer engagement, and boost revenue. Referral programs give customers an incentive to share your service with others, and can be one of the most cost-effective and efficient forms of marketing. An example of a Shipping Service referral program could include offering customers a discount code or free shipping on their next order when they refer a friend. This helps to build your customer base while providing existing customers with an incentive to spread the word about your service.

7. Improve Your Google Rankings for Your Shipping Service Through SEO.

Image of Shipping Google SEO SERP

Investing in SEO marketing for your Shipping Service is a wise decision that will pay off in the long run. SEO marketing will help to increase your visibility on search engine results pages, which can lead to more website traffic and more customers. Additionally, SEO marketing can help to optimize your website for better user experience, which can lead to higher customer satisfaction and increased conversion rates. SEO marketing can also help you to reach a wider audience and increase your brand awareness, while also generating more leads and sales. Ultimately, SEO marketing is an investment that can help your Shipping Service grow and succeed in the long run.

8. Leverage Print Marketing.

Print marketing is an effective way of reaching potential customers for your shipping service. It is tangible and can be easily shared, allowing you to reach a larger audience. A well-crafted print ad can also create a strong impression of your brand, which can help to establish trust and loyalty with customers. Additionally, print marketing allows you to target specific audiences, such as those in a particular geographic area or demographic. You can also use print marketing to promote special offers, discounts, and other incentives that can help to drive customer loyalty and engagement. Ultimately, print marketing can be a cost-effective way to reach and engage a wide range of customers, making it a great option for your shipping service.

9. Build Your Shipping Service Email List & Use Email Marketing.

Building an email list and leveraging email marketing for your Shipping Service in 2023 is important because it is an effective way to reach and engage with potential customers. Email marketing allows you to send personalized messages that can be tailored to the customer’s interests, which can help to establish a strong connection and build trust. Additionally, email marketing allows you to track customer engagement, which can help you learn more about how customers interact with your business. This can help you identify opportunities to improve your services and optimize your marketing campaigns. Email marketing is also cost-effective, making it a great way to reach a large number of customers without breaking the bank.

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Where can I Find Marketing Resources for my Shipping Service?

Depending on the type of marketing resources you need, there are many different sources you can use. For example, the U.S. Small Business Administration offers a variety of online resources for businesses looking to market their shipping services. Additionally, you can also find free marketing templates and guides from websites such as Hubspot, Hootsuite, and Semrush. Additionally, there are many shipping-specific companies that offer marketing services such as ShipStation, Shippo, and ShipBob. Finally, joining relevant forums and social media groups (such as Facebook and LinkedIn) can help you connect with other business owners in the shipping industry who may have useful advice and resources.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.