Marketing ideas
15 min read

Marketing Your Roofing Contractor Service: 9+ Ideas to Get Customers

As a roofing contractor, you need to ensure your business stands out from the competition. If you're looking for innovative ways to market your services and get more customers, we've got you covered. In this article, we will explore 9+ effective ideas for marketing your roofing contractor services and how to use them to reach potential customers and increase your business.

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Roofing Contractor Service:

1. Unique marketing idea for your Roofing Contractor Service:

Offer free consultation and virtual tours of potential roofing projects to customers to help them visualize the end result and make an informed decision. Additionally, create a loyalty rewards program for customers who use your services regularly. Offer discounts for larger projects, or bundle smaller jobs. Develop partnerships with local businesses and offer discounts for referrals. Utilize social media platforms to spread awareness of your services and engage with current customers.

2. Build a Website For Your Roofing Contractor Service.

Building a website for your roofing contractor service can help you to reach more potential customers, as well as provide them with easy access to information about your services. Additionally, creating a website for your roofing contractor service can help you to establish your brand and create a professional online presence, which is essential for modern businesses. Finally, having a website can help you to generate more leads and ultimately increase your sales.

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3. Leverage Social Media For Your Roofing Contractor Service.

Social media marketing is a powerful tool for roofing contractors to expand their reach and attract new customers. By creating and sharing engaging content, roofers can build trust and showcase their services to potential clients. Additionally, social media can be used to strengthen relationships with existing customers, providing them with engaging updates and helpful advice. With the ability to reach a wide audience quickly and effectively, social media is an invaluable tool for any roofing contractor looking to grow their business.

4. Run a Promotion for Your Business.

Running promotions for your Roofing Contractor Service can help to boost business and ensure customer loyalty. It is a great way to increase visibility, draw in new customers, and reward existing customers for their loyalty. Here are some of the benefits of running promotions for your Roofing Contractor Service:

  • Increased visibility and brand recognition
  • More customers and higher sales
  • Improved customer loyalty
  • The ability to reach new markets
  • The opportunity to offer discounts and special promotions

5. Run Digital Advertisments For Your Roofing Contractor Service.

Running digital ads for your Roofing Contractor Service is a great way to increase your visibility and reach more potential customers. Digital ads on platforms like Google, Facebook, and Instagram allow you to target specific demographics, so you can focus your efforts on the people who are most likely to be interested in your services. Additionally, digital ads are cost effective, allowing you to reach a large audience without breaking the bank. Finally, digital ads allow you to track the performance of your campaigns and make adjustments in real time, ensuring that your message is reaching the right people at the right time.

Image of an example Roofing Contractor Service text ad

6. Start a Referral Program.

Referrals are a great way to increase business and customer loyalty for your Roofing Contractor Service. A referral program allows you to reward customers for referring their friends and family to your service. This incentivizes customers to spread the word about your business and drives more customers to your service. For example, a Roofing Contractor Service referral program could offer a discount on future services to customers who refer their friends and family. This encourages customers to refer more people, and helps you reach a larger customer base. Additionally, you could offer a reward to the customer who referred their friend or family, such as a free service or a discount on their next job. This helps to build customer loyalty and encourages customers to continue referring others to your service.

7. Improve Your Google Rankings for Your Roofing Contractor Service Through SEO.

Image of Roofing Contractor Google SEO SERP

Investing in SEO marketing for your Roofing Contractor Service is an essential way to increase your visibility online and reach potential customers. SEO marketing helps to optimize your website so that it appears higher in search engine results, making it easier for customers to find your services. Additionally, SEO marketing helps to establish your website as an authority in the roofing industry, helping to build trust and credibility with potential customers. Finally, SEO marketing helps to increase website traffic, leading to more leads and conversions for your business. Investing in SEO marketing for your Roofing Contractor Service can help you gain more visibility, build trust, and increase sales.

8. Leverage Print Marketing.

Print marketing can be a great way to reach potential customers for your roofing contractor service. Print materials such as flyers, brochures, and postcards can be distributed directly to potential customers, giving them an easy way to learn more about your business. Additionally, print materials can be used to build brand recognition, creating a lasting impression with those who see them. Print marketing is also cost effective, allowing you to get your message in front of a wide audience without breaking the bank. Finally, print materials are tangible and can be easily shared, allowing you to reach even more potential customers. By leveraging print marketing for your roofing contractor service, you can reach more customers, build brand recognition, and do it all for a reasonable price.

9. Build Your Roofing Contractor Service Email List & Use Email Marketing.

Building an email list and leveraging email marketing for a Roofing Contractor Service in 2023 is important because it provides a direct channel to communicate with customers. Email marketing is a cost-effective way to reach a larger audience, build relationships with potential and existing customers, increase brand awareness, and generate more leads and sales. Email marketing also allows you to track customer interactions, target specific customer segments, analyze results, and make adjustments as needed. As a result, email marketing helps roofing contractors to acquire more customers, grow their business, and keep their customers up to date with their services.

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This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax, or business advice. Requirements are updated frequently and you should make sure to do your own research and reach out to professional legal, tax and business advisers, as needed. We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Where can I Find Marketing Resources for my Roofing Contractor Service?

There are many resources available online to help roofing contractors market their services. These include websites such as: 1. Roofing Contractor Magazine: This magazine offers helpful tips and advice on marketing and managing a roofing business.2. Roofing Business Solutions: This website offers resources such as marketing plans, website designs, and marketing strategies.3. Roofing Industry Alliance: This alliance provides resources to help roofers get more business, including marketing tools, industry trends, and industry news.4. Roofing Professionals: This website provides roofing contractors with marketing materials, including brochures, flyers, and business cards.5. RoofersCoffeeShop: This online resource offers roofing contractor marketing tips, industry news, and advice on marketing.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.