Marketing ideas
15 min read

Marketing Your Plumbing Business: 9+ Ideas to Get Customers

If you're a plumbing business owner, you know that marketing your services is essential to success. With so many ways to reach potential customers, it can be hard to decide which marketing options are the most effective. In this article, we'll explore nine great ideas for marketing your plumbing business and how to get customers that will help you grow your business.

image of author, Nick
Written by:
Nick
Updated on:
January 22, 2024
Image of Plumbing business marketing ideas
Our #1 recommend business formation partner:
Image of Zenbusiness logo
ZenBusiness
Image of full star review ratingImage of full star review ratingImage of full star review ratingImage of half a star review rating
Form your LLC Dream Business in minutes.

Get worry-free services and support to launch your business starting at $0 plus state fees.

List of the Best Marketing Ideas For Your Plumbing Business:

1. Unique marketing idea for Plumbing business.

One unique marketing idea for a plumbing business could be to partner with a local home improvement store to offer a discounted rate to customers who purchase supplies from the store and use the company's services. This could create a mutually beneficial relationship between the two businesses, and it would also provide customers with additional savings.

2. Build a Website For Your Plumbing Business.

Building a website for your Plumbing Business is important in order to make sure customers can easily find more information about your services, contact you directly, and book appointments. It is also a great way to add credibility to your business and to showcase the quality of your work. Additionally, a website can help you reach out to potential customers and build your brand.

Need a custom website?

Cabana Design is an experienced website designer, and specializes in building beautiful websites for small businesses.
Get a website →
Image of liveplan business formation
Image of a Plumbing business website

3. Leverage Social Media For Your Plumbing Business.

Social media marketing is a powerful tool for plumbing businesses. By leveraging the power of platforms such as Facebook, Twitter, and Instagram, plumbers can reach new audiences, build brand awareness, and generate leads. With the ability to reach people at a fraction of the cost of traditional advertising, plumbers can create meaningful relationships with potential customers, drive engagement, and ultimately increase sales. Additionally, social media provides an excellent platform to showcase plumbing services, share customer testimonials, and promote offers and discounts. Social media marketing is an invaluable tool for plumbing businesses, allowing them to reach a broader audience and build a successful business.

4. Run a Promotion for Your Business.

Benefits of Running Promotions for Your Plumbing Business:

  • Increase visibility and brand awareness
  • Generate more leads and customers
  • Grow customer loyalty and repeat business
  • Increase sales and profits
  • Engage customers with special offers

Examples of Plumbing Promotions:

  • Discounts on services
  • Free estimates
  • Free plumbing consultations
  • Referral programs
  • Coupons and special offers

5. Run Digital Advertisments For Your Plumbing Business.

Running digital ads for your plumbing business is an effective way to reach your target audience and increase brand awareness. Digital advertisements provide a platform to promote your services and reach potential customers you otherwise may not have been able to target. Digital ads can also help you measure the success of your campaigns, allowing you to adjust your strategies and optimize your budget. For example, you can use Google Ads to create ads that target people in a specific location, such as your city, or people who have visited your website in the past. Measuring how many clicks and conversions you get from your ads will help you determine how successful your campaigns are, and adjust your strategy accordingly. Additionally, digital ads are relatively low-cost when compared to more traditional methods of advertising, which makes them a great option for businesses of any size.

Image of an example Plumbing business text ad

6. Start a Referral Program.

Launching a referral program for your plumbing business is a great way to increase customer loyalty and generate new leads. It allows you to reward existing customers for recommending your services, which establishes trust and encourages them to come back for future services. With a referral program, you can also attract new customers who may not have heard of your business before and are more likely to convert due to the recommendation from a trusted friend or family member. Additionally, a referral program is cost-effective and can quickly lead to a higher ROI, as it doesn’t require a large advertising budget or a lot of resources. A referral program can be a great way to build your plumbing business and increase customer loyalty.

7. Improve Your Plumbing Business Google Rankings Through SEO.

Image of Plumbing business Google Search SEO results

Investing in SEO marketing is an essential part of any successful Plumbing business. SEO marketing helps you gain visibility in the search engine rankings, which increases the chances of potential customers finding your business. SEO also helps to build trust and credibility with potential customers, as they can see that your business is well-established and reputable. Additionally, SEO marketing can help you reach a larger audience, as it increases the organic reach of your content and helps you reach more people. Finally, SEO marketing can help you stay ahead of the competition and ensure that your business stands out from the rest.

8. Leverage Print Marketing.

Print marketing is an effective and cost-efficient way for plumbing businesses to reach their target audience. By leveraging print marketing, businesses can create awareness of their brand, services, and products among their potential customers. Print marketing materials such as flyers, brochures, and business cards can easily be distributed to local households and businesses, allowing your plumbing business to reach a large number of people in a short period of time. Additionally, print marketing materials have a longer shelf life than digital marketing materials, which means that your message can be seen and remembered by potential customers for an extended period of time. Lastly, print marketing materials can help build trust with your customers, as they give your plumbing business a physical presence in the local community.

9. Build Your Plumbing Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing for your Plumbing business in 2023 is important because it is an effective way to stay connected with existing customers and reach new ones. Email marketing allows you to send targeted messages to your customers that are tailored to their interests and needs. This can help to boost customer loyalty and encourage repeat business. Additionally, email marketing is also a cost-effective way to reach a large number of potential customers. With email marketing, you can create automated campaigns that can be sent out on a predetermined schedule, allowing you to reach more people without having to put in extra time and effort. It also allows you to track results and measure the success of each campaign, so you can continually refine and improve your marketing efforts.

Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
This post is for information only. You are responsible for reviewing and using this information appropriately. This content doesn’t contain and isn’t meant to provide legal, tax, or business advice. Requirements are updated frequently and you should make sure to do your own research and reach out to professional legal, tax and business advisers, as needed. We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission.

Where can I Find Marketing Resources for my Plumbing Business?

There are a variety of resources available to help market a plumbing business. These include websites such as PlumbingMarketingGuide.com, which provides a comprehensive guide to marketing for plumbing businesses. In addition, there are a number of blogs and forums specifically related to plumbing marketing, such as PlumbMarketing.net and PlumbingMarketingTips.com. Social media sites such as Facebook, Twitter and Instagram can also be used to promote a plumbing business, and there are a number of online tools and services available to help businesses create and manage their online presence. Finally, hiring a professional marketing agency may be an option to consider if the budget allows.

Nick

Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.