Marketing ideas
15 min read

Marketing Your Deck Building Business: 9+ Ideas to Get Customers

Are you a deck builder looking to gain more customers? If so, you need to start marketing your business in the right way. With the right marketing strategies, you can create a steady stream of customers for your deck building business. In this article, we'll share 9+ ideas to help you get more customers. From leveraging online marketing to taking advantage of word-of-mouth, you'll be able to find the right marketing strategies for your business.

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Written by:
Nick
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Deck Building Business:

1. Unique marketing idea for Deck Building business.

One unique marketing idea for a Deck Building business would be to host a Deck Building Workshop. Invite customers to come to your business to learn how to build a deck from scratch, using your own materials and tools. You could provide helpful tips and tricks, and even offer a discount on materials used in the workshop. This would be a great way to build relationships with potential customers and showcase your expertise in the field.

2. Build a Website For Your Deck Building Business.

Building a website for your Deck Building Business can help you reach a wider audience and showcase your services and portfolio. It can also help you improve your online presence, increase your visibility, and give potential customers the opportunity to learn more about your business. Additionally, having a website can help you create a professional online presence and establish credibility for your business. It can also provide a platform for you to easily share information about your services and products, offer special deals and promotions, and collect customer feedback.

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Image of a Deck Building business website

3. Leverage Social Media For Your Deck Building Business.

Leveraging social media for your deck building business can be incredibly effective for driving up brand awareness, generating leads, and building relationships with potential customers. Not only is it a cost-effective way to reach a large number of people, but it also allows you to get creative with content, from behind the scenes videos to customer testimonials, to showcase the quality of your work. Additionally, social media is a great way to connect with customers, answer their questions, and engage with them in meaningful conversations. With the right strategy, you can help drive more customers to your business, build trust and loyalty, and ultimately increase your revenue.

4. Run a Promotion for Your Business.

  • Increases awareness and visibility of your business
  • Creates buzz and excitement about your product
  • Attracts new customers and encourages repeat business
  • Generates additional revenue from sales
  • Provides an opportunity to reward loyal customers

5. Run Digital Advertisments For Your Deck Building Business.

Running digital ads for your Deck Building business is an effective way to reach a much larger customer base and drive more sales. Digital ads allow you to target prospective customers in specific geographic areas, as well as target people based on their interests, age, gender and more. With digital ads, you can also measure engagement and track conversions to determine the effectiveness of your campaigns. Additionally, digital ads can be used to build brand awareness and keep your business top of mind for potential customers. For example, if you are running a promotion or sale, you can use digital ads to quickly spread the word. Ultimately, digital ads can be a cost-effective way to reach more customers and grow your business.

Image of an example Deck Building business text ad

6. Start a Referral Program.

Launching a referral program for your deck building business is an excellent way to drive new business and increase customer loyalty. By providing customers with a reward for referring new customers, you can create a positive feedback loop that encourages customers to continue recommending your business. Additionally, referral programs are an inexpensive way to acquire new customers, as compared to traditional forms of advertising. Furthermore, referrals are more likely to come from customers who have already had a positive experience with your business, meaning the new customers you acquire are more likely to be satisfied and long-term customers. Overall, launching a referral program will enable your deck building business to acquire new customers in a cost-effective, low-risk way while increasing customer loyalty.

7. Improve Your Deck Building Business Google Rankings Through SEO.

Image of Deck Building business Google Search SEO results

Investing in SEO marketing for your Deck Building business is a great way to increase your visibility and reach potential customers. SEO helps to boost your ranking on search engine results pages, which can result in more organic traffic to your website. Additionally, SEO helps to improve the overall quality of your website, which can lead to increased customer engagement and more sales. Finally, SEO can help to build brand awareness and loyalty, as customers will be more likely to trust a business that appears at the top of search engine results. By investing in SEO marketing for your Deck Building business, you can build a strong online presence and drive more business.

8. Leverage Print Marketing.

Print marketing is still an extremely effective and valuable tool for deck building businesses. Leveraging print marketing can help to increase brand awareness, differentiate your business from competitors, and create a more personal connection with potential customers. Print marketing can also help to build trust and credibility with customers, as it can be seen as a more tangible and reliable form of communication. Additionally, print marketing can help to target specific audiences in your local area, as well as across a wider geographical area. Print marketing is also cost effective and measurable, allowing you to track the success of your campaigns and adjust accordingly. With the right strategy, print marketing can be an incredibly powerful way to promote your deck building business.

9. Build Your Deck Building Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing for a Deck Building business in 2023 is essential for any business to stay competitive in the digital age. Email marketing allows businesses to reach more customers, build relationships with them, and increase sales. Additionally, email marketing is an effective tool for communicating with customers about new products and services, upcoming promotions and discounts, and special events. Email also allows businesses to collect customer feedback and use it to improve their products and services. In summary, building an email list and leveraging email marketing is an essential tool for any business in 2023 and beyond.

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Where can I Find Marketing Resources for my Deck Building Business?

There are a variety of marketing resources available to help you promote your deck building business. You can find resources from organizations such as the National Association of Home Builders, the American Society of Home Inspectors, the International Code Council, and the DeckExpo. You can also find marketing resources from industry publications like Professional Deck Builder Magazine, Deck Builder Magazine, and Deck Design Magazine. Additionally, there are a number of online marketing resources available, such as websites, forums, and blogs dedicated to deck building. Finally, you can find marketing resources from local deck building companies that offer educational materials, such as seminars and webinars, to help you promote your business.

Nick

Founder and CEO

I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.