Marketing ideas
15 min read

Marketing Your Concrete Business: 9+ Ideas to Get Customers

If you're looking to attract more customers to your concrete business, then you're in luck! In this article, we'll walk you through 9+ effective ideas to help you market your concrete business and get more customers. From leveraging social media to offering discounts, you're sure to find something that works for your business. Read on to learn how to market your concrete business and start building up your customer base!

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Concrete Business:

1. Unique marketing idea for Concrete business.

One unique marketing idea for a concrete business could be to offer free or discounted services for a local charity or nonprofit organization. This could be in the form of providing materials or labor for a project, or even hosting a workshop to teach the organization how to use concrete for a specific project. This would both help promote your business and give back to a worthy cause at the same time.

2. Build a Website For Your Concrete Business.

Building a website for your concrete business is important for many reasons. It allows you to showcase your services and products to potential customers, reach a wider audience, increase brand visibility and trust, and stay competitive in the industry. Additionally, it can help you build relationships with customers and establish yourself as a knowledgeable and reliable resource. A website can also provide an easy way for customers to contact you, and make it easier for you to promote special offers and discounts.

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Image of a Concrete business website

3. Leverage Social Media For Your Concrete Business.

Social media marketing is a powerful tool for any concrete business, as it can help to increase brand awareness and expand reach. By leveraging social media, concrete businesses can develop relationships with potential customers, share industry knowledge and tips, and establish their business as a leader in the field. With the right strategies, businesses can also use social media to drive website traffic, generate leads, and convert those leads into customers. With its ability to reach a wide audience, social media can be an invaluable asset for concrete businesses looking to grow their customer base and boost their bottom line.

4. Run a Promotion for Your Business.

Benefits of Running Promotions for a Concrete Business:

  • Increase customer awareness and engagement
  • Generate more leads and sales
  • Create an opportunity to up-sell and cross-sell services
  • Establish relationships with potential customers
  • Boost customer loyalty and repeat business

Examples of Concrete Business Promotions:

  • Discounts and coupons
  • Referral programs
  • Free estimates and consultations
  • Freebies and giveaways
  • Seasonal promotions
  • Contests and sweepstakes

5. Run Digital Advertisments For Your Concrete Business.

Running digital ads for your concrete business is a great way to increase your visibility and reach new potential customers. With digital ads, you can target specific demographics and geographic locations that are likely to be interested in your services, allowing you to maximize efficiency with your ad budget. Additionally, digital ads provide analytics and tracking capabilities, so you can measure the success of your ad campaigns and make adjustments to optimize your campaigns for even better results. For example, if you run a concrete business in a major metropolitan area, you can target people who live in that area and are likely to need your services. You can also reach out to people who are searching for concrete services online and tailor your ads to them. This will help you get in front of potential customers and increase the chances of them choosing your business.

Image of an example Concrete business text ad

6. Start a Referral Program.

Launching a referral program for your concrete business can be an effective way to grow your customer base and increase sales. Referral programs create word-of-mouth buzz and reward existing customers for their loyalty, while also providing an incentive for them to recommend your services to their friends and family. By offering discounts or other rewards for referrals, you can create a positive domino effect that helps to spread the word about your business and attract more customers. Additionally, referral programs provide an easy way to track how effective your marketing efforts are, and they can be a great way to build relationships with your customers by recognizing their loyalty and rewarding them for their referrals.

7. Improve Your Concrete Business Google Rankings Through SEO.

Image of Concrete business Google Search SEO results

Investing in SEO marketing can be an incredibly cost-effective way to increase visibility and awareness of your concrete business. With SEO, you can drive traffic to your website and create more leads and sales, while also creating a strong online presence that will help you to stand out from the competition. SEO also allows you to target specific audiences, helping you to reach out to potential customers more effectively and efficiently. Additionally, SEO can help you to build credibility and trust with search engines and customers, as well as improve your ranking in search engine results, making it easier for customers to find you and learn more about your business. Ultimately, SEO marketing is a great way to drive growth for your concrete business and maximize your return on investment.

8. Leverage Print Marketing.

Leveraging print marketing is an essential part of any successful concrete business. Print marketing can help you reach a wider audience, build brand awareness, and drive more sales. Print materials such as flyers, brochures, and business cards are tangible and cost-effective, and they can establish a lasting impression with your target audience. Consumers trust print materials more than they do digital ones, and they are more likely to engage with them. Print materials can also help you effectively communicate information about your concrete business, such as the services you offer, your pricing, and the quality of your work. Print materials are convenient for customers to keep and reference, and they can be used to remind them of their need for your services. Additionally, print materials can be used to generate leads, as customers may pass them on to family and friends. Print materials are also cost-effective, as you can print them in bulk for a low price. Moreover, you can easily customize them to fit your concrete business’s branding. Overall, print marketing is an effective and cost-efficient way to build your concrete business and make it stand out from the competition.

9. Build Your Concrete Business Email List & Use Email Marketing.

Building an email list and leveraging email marketing is important for a Concrete business in 2023 because it allows the business to maintain consistent contact with its customer base and target audience. Email marketing is an effective way to keep customers informed of new products and services, discounts, and other promotions. Additionally, email lists allow the business to segment their customer base and tailor the content they send to different customer segments. Email marketing is cost-effective and allows the business to track the success of their campaigns in real-time. This data can be used to refine and optimize their campaigns for better results.

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Where can I Find Marketing Resources for my Concrete Business?

There are a number of resources available to help market your concrete business. These include online marketing tools such as SEO, content marketing, and social media marketing as well as traditional marketing methods such as print ads, direct mail, and word of mouth. You can also look into joining local industry associations and trade shows to meet potential customers and gain additional exposure. Finally, attending seminars and conferences related to the concrete industry can provide valuable insights and networking opportunities.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.