Marketing ideas
15 min read

Marketing Your Board Game Store: 9+ Ideas to Get Customers

If you own a board game store, you know how hard it can be to attract new customers and keep them engaged. If you're looking for fresh, innovative marketing ideas that can help you bring in more customers and keep them coming back, then you're in the right place. In this article, you'll discover nine unique ideas that will help you promote your board game store and make it a success.

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Board Game Store:

1. Unique marketing idea for your Board Game Store:

One unique marketing idea for a Board Game Store could be to host a weekly or monthly board game night at the store. Customers can come in, rent a game, and have the opportunity to play it with other customers and store staff. This could create a sense of community, as well as increase interest in and sales of the store's board game selection.

2. Build a Website For Your Board Game Store.

Building a website for your Board Game Store is a great way to increase your visibility and reach a larger customer base. You can showcase your products, post news and updates, and provide customers with an easy way to find and purchase the games they want. A website can also be a great way to provide customer service, such as helpful tips and tricks for playing board games, or a place to discuss game strategies. Having a website can also make it easier for customers to leave reviews and share their experiences with other customers, which can help build up your reputation.

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3. Leverage Social Media For Your Board Game Store.

Social media marketing can be a great asset for any Board Game Store. As a business, leveraging social media channels such as Facebook, Twitter, and Instagram can help build brand recognition, engage with customers, and drive more sales. By creating compelling content and engaging with customers through these channels, Board Game Stores can increase their reach and build relationships with their target audience. Additionally, through the use of targeted ads and promotions, Board Game Stores can increase their visibility and drive more traffic to their websites. By putting the right strategies in place, Board Game Stores can use social media marketing to reach potential customers, increase their sales, and build a strong online presence.

4. Run a Promotion for Your Business.

Running promotions for a board game store can provide numerous benefits, from increasing sales and driving customer loyalty to creating a positive brand image and gaining new customers. Examples of promotions for a board game store include:

  • Discounts on select games
  • Bundling games with free accessories
  • Creating a loyalty program
  • Hosting gaming events
  • Giving away free game samples
  • Partnering with other local businesses
  • Offering free shipping or delivery

5. Run Digital Advertisments For Your Board Game Store.

Digital ads are an effective way to reach more potential customers and expand your store's reach. With the right strategy, you can reach a large audience of gamers and board game enthusiasts. Digital ads allow you to target specific demographics, like gamers in your local area, so you can tailor your message to them and increase the chances of conversion. Additionally, digital ads are cost-effective and easy to track, so you can measure the success of your campaigns and make adjustments as needed. For example, you can use Google Ads to track how many people clicked on your ad and how many of them purchased a product from your store. This data can help you create more effective campaigns and make sure you're getting the most out of your digital ad budget.

Image of an example Board Game Store text ad

6. Start a Referral Program.

Implementing a referral program for your Board Game Store can be an effective way to increase sales and customer loyalty. Not only will customers receive a reward for referring friends, but it can also help spread the word about your store. For example, a Board Game Store referral program could offer customers a 10% discount on their next purchase for every friend or family member they refer who makes a purchase. This would encourage customers to share your store with others and reward them for it. Additionally, referring customers could be given exclusive access to new products or special discounts. Furthermore, you could also offer a bonus referral reward, such as a free game, for customers who refer a certain number of people. This could further incentivize customers to share the word about your store.

7. Improve Your Google Rankings for Your Board Game Store Through SEO.

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Investing in SEO marketing for your Board Game Store is essential for success in today’s digital world. SEO can help you reach more potential customers, increase brand visibility and credibility, and drive more qualified traffic to your website. Additionally, SEO can help you improve your website’s user experience, giving you a competitive advantage over other stores. SEO is cost-effective and can help you reach a larger audience, build trust and loyalty with existing customers, and ultimately increase sales. Investing in SEO for your Board Game Store is an investment that will pay off in the long run.

8. Leverage Print Marketing.

Leveraging print marketing for a Board Game Store can be a great way to drive more customers to the store and increase profits. Print marketing is an effective way to spread the word about the store, reach more people, and create a lasting impression. Print marketing can be used to create attractive, eye-catching advertisements that can be placed in local newspapers, magazines, and flyers. Additionally, print marketing can be used to create coupons and discounts that will encourage customers to visit your store. Finally, print marketing can be used to create informative brochures that explain the different games offered by the store, as well as how to play them. This can be a great way to educate potential customers and draw them into the store. By leveraging print marketing, a Board Game Store can create a memorable experience for its customers, which can drive more business and increase profits.

9. Build Your Board Game Store Email List & Use Email Marketing.

Building an email list and leveraging email marketing for your board game store in 2023 is important for a variety of reasons. Email marketing is one of the most effective ways to reach customers, as it has a high open rate, a low cost, and offers a wide variety of customization options. An email list allows you to stay in touch with customers, inform them of new products, and create personalized offers to drive sales. Additionally, leveraging email marketing allows you to track customer behavior, giving you the data you need to refine your marketing strategies and determine which offers and products are most successful. Finally, email marketing is a great way to build customer loyalty, as it allows you to maintain a relationship with your customers and keep them updated on the latest news and offers.

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Where can I Find Marketing Resources for my Board Game Store?

You can find marketing resources for your board game store from a variety of different sources. Some great places to start are online forums, blogs, and websites dedicated to board game stores and retailers. Additionally, many board game companies offer marketing resources specifically for retailers, and you can find these resources on their websites. Social media can also be a great resource for marketing your board game store, as well as attending conventions and trade shows related to the industry.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.