Marketing ideas
15 min read

Marketing Your Beard Oil Business: 9+ Ideas to Get Customers

With the rise of the bearded man in popular culture, the demand for beard care products has grown significantly in recent years. As a result, many entrepreneurs have taken the opportunity to launch their own businesses specializing in beard oils, balms, and other products. If you're one of them, it's important to know how to market your business to get the attention of potential customers. This article will provide you with 9+ ideas to market your beard oil business, so you can increase your sales and grow your business.

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Beard Oil Business:

1. Unique marketing idea for Beard Oil business.

One unique marketing idea for a beard oil business is to host a beard-themed festival or event. This event could include activities such as beard-growing contests, beard-styling demonstrations, and beard-care tutorials. You could also offer samples of your beard oil products and allow attendees to purchase them at a discounted rate. Additionally, you could partner with local barbershops and beard-related businesses to provide more activities and giveaways at the event.

2. Build a Website For Your Beard Oil Business.

Building a website for your Beard Oil Business can help you reach a larger audience, increase brand visibility, and provide customers with an easy way to purchase your products. Additionally, a website can also help you create an engaging customer experience, drive more traffic to your store, and provide an opportunity to showcase your products and share your brand story.

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3. Leverage Social Media For Your Beard Oil Business.

Social media marketing is a powerful tool for any business, especially a beard oil business. By leveraging the power of social media, your business can reach a wider audience and build relationships with potential customers. Through engaging content and creative visuals, your brand can create a strong presence on social media platforms like Facebook, Instagram and Twitter. Additionally, social media can help you to monitor customer feedback and create meaningful connections with your target market. All of these aspects can lead to increased sales and brand recognition, helping your business to become a success.

4. Run a Promotion for Your Business.

Running promotions for your Beard Oil business has many advantages. Promotions can help generate buzz and excitement, as well as boost sales. Here are some examples of how promotions can help your Beard Oil business:

  • Attracting new customers and increasing customer loyalty
  • Generating positive word-of-mouth and increasing brand awareness
  • Encouraging customers to try new products or services
  • Providing incentives to purchase more products or services
  • Providing discounts or other rewards to customers

5. Run Digital Advertisments For Your Beard Oil Business.

Digital ads can be an incredibly effective way to reach your target audience and generate more sales for your beard oil business. By running digital ads, you can target potential customers who are already interested in products like yours, and track the results of your campaigns in real time to make sure you’re getting the most out of your marketing budget. Plus, digital ads are much more cost-effective than traditional forms of advertising, meaning you can reach a larger audience without breaking the bank. For example, you can use Facebook Ads to target men within your target age range who are interested in beard oils, and be able to track the performance of that ad campaign in real time.

Image of an example Beard Oil business text ad

6. Start a Referral Program.

Launching a referral program for your Beard Oil business is an excellent way to drive brand engagement, build a loyal customer base, and increase sales. With a referral program, you can reward customers who refer their friends to your business, incentivizing them to spread the word about your products. This not only helps to increase awareness of your brand, but also encourages customers to make more purchases. Additionally, referral programs are a cost-effective way to acquire new customers and create a sense of community around your brand, as customers are more likely to trust the recommendation of a friend. In short, launching a referral program is an excellent way to build your customer base, increase exposure, and increase sales.

7. Improve Your Beard Oil Business Google Rankings Through SEO.

Image of Beard Oil business Google Search SEO results

Investing in SEO marketing for your Beard Oil business is a great way to increase visibility and grow your customer base. SEO is a cost-effective way to drive targeted, organic traffic to your website and create brand awareness in your target market. SEO marketing helps you get found in search engine results, build credibility and trust with potential customers, and gain a competitive edge over your competitors. SEO also helps you understand the needs of your target audience and create content that is tailored to their interests. Investing in SEO will help your Beard Oil business to stand out from the competition, attract more customers, and generate more sales.

8. Leverage Print Marketing.

Leveraging print marketing for your Beard Oil business can be a cost-effective way to reach and engage with your customers. Print marketing can help you broaden your reach by increasing your visibility in the marketplace and build brand recognition. With print marketing, you can target specific audiences with direct mail, magazines, and newspapers, as well as create visually appealing ads and brochures. Print marketing also offers a personal touch, allowing you to create a more meaningful relationship with your customers. Additionally, print marketing allows you to track and measure your ROI, making it easier to assess your marketing efforts. Finally, print marketing is often more memorable to customers than digital platforms, making it an effective way to generate leads and sales.

9. Build Your Beard Oil Business Email List & Use Email Marketing.

Email marketing is a powerful and cost-effective tool that should be leveraged to promote a Beard Oil business. Building an email list allows businesses to keep current and potential customers informed about their products and services, as well as providing a direct marketing channel to drive sales. An email list can also be used to segment customers into different categories and send targeted campaigns to different target audiences, increasing engagement and conversions. Email marketing also allows businesses to track the performance of their campaigns and measure the success of their marketing efforts. By building an email list and leveraging email marketing in 2023, Beard Oil businesses can stay competitive and reach their goals.

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Where can I Find Marketing Resources for my Beard Oil Business?

There are a variety of resources available for beard oil businesses. You can find marketing resources from industry publications, social media platforms, industry blogs, and other websites. Additionally, you can find resources from professional organizations like the American Mustache Institute, National Beard Registry, and the National Association of Barber Boards of America. Additionally, you can find resources from marketing agencies, professional consultants, and beard oil experts. Finally, you can find helpful resources from online communities like Reddit, Instagram, and Facebook.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.