Marketing ideas
15 min read

Marketing Your Barber Shop Service: 9+ Ideas to Get Customers

Running a successful barber shop requires more than just providing excellent haircuts - you need to be able to market your services effectively too. If you're looking for some creative and effective ways to promote your barber shop, look no further! In this article, we provide 9+ ideas to get customers into your barber shop and keep them coming back. From leveraging social media to offering discounts and promotions, you'll be sure to find a strategy that works for your business.

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Barber Shop Service:

1. Unique marketing idea for your Barber Shop Service:

Offer customers a free trim after five paid haircuts, or a loyalty-based rewards system that gives customers discounts or free services after a certain number of visits. Additionally, host barbering classes or workshops to educate customers on the latest trends and techniques, or collaborate with a local charity to offer discounted services to those in need.

2. Build a Website For Your Barber Shop Service.

Building a website for your Barber Shop Service is a great way to increase visibility and attract new customers. It allows potential customers to learn more about your business, view pricing, and book appointments. Having a website also makes it easier to manage and track customer information, so you can provide a better customer experience. Additionally, a website can help you grow your customer base by providing an easy way for customers to refer their friends, family, and colleagues.

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3. Leverage Social Media For Your Barber Shop Service.

Social media marketing is an invaluable tool for barber shops looking to grow their business. By leveraging social media platforms such as Instagram, Facebook, and Twitter, barber shops can reach a wider audience, engage with potential customers, and build brand awareness. Additionally, social media marketing allows barber shops to stay connected with their existing customers by providing them with updates on services, specials, and discounts. By capitalizing on the power of social media, barber shops can quickly and effectively reach more customers, increase sales, and build a strong and loyal customer base.

4. Run a Promotion for Your Business.

Running promotions for your barber shop services can be a great way to attract new customers and increase your business. Promotions also provide an opportunity to reward loyal customers and give back to the community. Here are some examples of promotions you can run for your barber shop services:

  • Discounts on services or products
  • Free trims or cuts for new customers
  • Referral programs or loyalty rewards
  • Special offers for members of the community
  • Discounts on haircare products
  • Group deals or family packages
  • Discounts during special holidays or events
  • “First-time” discounts for new customers

5. Run Digital Advertisments For Your Barber Shop Service.

Running digital ads for your Barber Shop Service is a great way to reach a large audience and increase customer engagement. Digital ads can help to promote your services, boost brand recognition, and increase customer loyalty. For example, digital ads can be used to promote special deals and discounts, showcase new looks, and drive customers to book online. Additionally, digital ads can also be used to target specific demographics and reach customers in different locations. Overall, digital ads are an effective way to grow your barber shop service and increase customer engagement.

Image of an example Barber Shop Service text ad

6. Start a Referral Program.

Launching a referral program for your barber shop service is a great way to increase customer loyalty and satisfaction as well as boost your business’s profits. Referral programs are an effective way to target existing customers and encourage them to spread the word about your services to their friends, family, and other contacts. For example, a barber shop service referral program could offer discounts on services for current customers who refer a new customer. The referred customer could receive a discount on their first service, while the referring customer could receive a discount on their next service. This type of referral program is mutually beneficial for both parties and creates a sense of loyalty and connection between the barber shop and its customers.

7. Improve Your Google Rankings for Your Barber Shop Service Through SEO.

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Investing in SEO marketing for your Barber Shop Service is a smart decision that can pay off in the long run. SEO marketing will help to increase visibility, reach more potential customers, and drive more traffic to your website. By optimizing your website for search engines, you will be able to rank higher in search engine results, which will bring more customers to your shop. Additionally, SEO marketing can help to build brand awareness, increase your customer base, and boost your business’s overall success. Investing in SEO marketing is an efficient way to improve your barber shop’s online presence and reach more customers in the process.

8. Leverage Print Marketing.

Leveraging print marketing for your barber shop service is a great way to effectively reach your target audience and build brand recognition. Print marketing is a cost-effective and tangible way to spread your message and allows potential customers to gain a better understanding of your services. Print materials, such as flyers and business cards, can be distributed in a variety of locations, such as beauty salons, barber shops, and other high-traffic locations. Through print marketing, you can also target potential customers by providing them with promotional offers and discounts. Additionally, print marketing is an excellent way to reach customers who may not be as tech-savvy and don't have access to digital marketing. Overall, print marketing is an essential tool for any barber shop business. It provides a cost-effective way to reach potential customers and build brand recognition, while also providing tangible materials for customers to keep and refer to.

9. Build Your Barber Shop Service Email List & Use Email Marketing.

Building an email list and leveraging email marketing for your Barber Shop Service in 2023 is important for a number of reasons. Firstly, it is one of the most cost-effective forms of marketing. When compared to traditional forms of advertising, email marketing is much more affordable and can be used to reach a wider audience. Secondly, email marketing is also a great way to build and maintain relationships with your customers. You can use email campaigns to introduce new services, offer discounts and promotions, and build trust with your customers. Thirdly, email marketing is also an effective way to retain customers. By regularly sending out promotional offers and discounts, you can encourage customers to come back and visit your barber shop again. Finally, email marketing is also a great way to gather feedback from your customers. You can use surveys and polls to find out what your customers like and dislike, and use that feedback to improve your services and create a better customer experience.

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Where can I Find Marketing Resources for my Barber Shop Service?

There are a variety of online and offline resources available to help you market your barber shop service. Online Resources:- Social media platforms, such as Facebook, Instagram, and Snapchat, are excellent tools for marketing your barber shop services.- Online marketing tools, such as Google Ads and other paid advertising platforms, can be used to reach more potential customers.- Online directories and review sites, such as Yelp, can help you increase visibility and gain more customers.- Websites, blogs, and other forms of content marketing are also excellent ways to promote your barber shop services.Offline Resources:- Flyers, brochures, and business cards are essential tools for spreading the word about your barber shop services.- Local newspapers and magazines are great places to advertise your services.- Word-of-mouth is still one of the most powerful forms of marketing. Encourage your current customers to spread the word to their friends and family.- Participate in community events and expos to reach more potential customers.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.