Marketing ideas
15 min read

Marketing Your Airbnb Business: 9+ Ideas to Get Customers

Are you looking for ways to market your Airbnb business and get more customers? With the right strategy and a bit of effort, you can turn your Airbnb business into a successful venture. In this article, we will explore nine innovative ideas you can use to market your Airbnb business and get more customers.

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Written by:
Updated on:
January 22, 2024
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List of the Best Marketing Ideas For Your Airbnb Business:

1. Unique marketing idea for Airbnb business.

One unique marketing idea for your Airbnb business is to create a customized welcome package for guests. This package could include items such as local snacks and treats, a personalized guidebook with recommendations for activities and restaurants in the area, and special offers from local businesses. This welcome package could help set your Airbnb apart from others and make a lasting impression on guests, increasing the likelihood of repeat business and positive reviews. Additionally, you could partner with local businesses to create a mutually beneficial relationship and drive more foot traffic to their establishments.

2. Build a Website For Your Airbnb Business.

Building a website for your Airbnb business can help you stand out from the competition, build credibility, and reach a wider audience. It can also help you provide an avenue for potential guests to book their stay and make it easier for you to manage your listings. Additionally, having a website can help you keep your guests informed about your business, specials, and updates. Finally, a website can help you increase your visibility and gain more bookings.

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3. Leverage Social Media For Your Airbnb Business.

Social media marketing is a powerful tool for Airbnb businesses to reach their target audience. It allows them to promote their listings to the right people, build relationships with potential guests, and create content that resonates with their audience. Through the use of engaging visuals, captivating content, and strategic targeting, Airbnb businesses can create a truly effective social media marketing strategy that can generate more bookings and leads. Leveraging social media for your Airbnb business will help you stand out from the competition and increase brand awareness, allowing your business to reach new heights.

4. Run a Promotion for Your Business.

Running promotions for your Airbnb business can bring many benefits. Here are some of the top advantages:

  • Increased visibility and reach
  • Gain new customers and repeat business
  • Generate more bookings and revenue
  • Increase your market share
  • Improve customer loyalty

Examples of promotion tactics you can use include offering discounts, creating limited-time offers, running contests, providing add-on services, or offering loyalty rewards.

5. Run Digital Advertisments For Your Airbnb Business.

Running digital ads for your Airbnb business is an effective way to reach a larger audience and increase your bookings. With digital ads, you can easily target potential guests based on their location, interests, and more. Additionally, you can use A/B testing to optimize your ad campaigns to ensure you are reaching the right people and increasing bookings. For example, by testing different images, copy, and call-to-action, you can determine which ads are most effective. With digital ads, you can achieve higher ROI on your marketing investments and maximize your bookings.

Image of an example Airbnb business text ad

6. Start a Referral Program.

Referral programs are a great way to grow your Airbnb business. They create a win-win situation for both you and your guests. Your guests can benefit from discounts and rewards for referring their friends and family to your Airbnb business. In turn, you can benefit from increased exposure, more bookings, and more positive reviews. With a referral program, you can create a community of people who are passionate about your business and can help spread the word about it to those who may not have heard of it before. This can help you reach a wider audience and drive more bookings and sales. Additionally, you can use referral programs to reward your loyal customers and create a sense of loyalty, which can lead to more repeat business.

7. Improve Your Airbnb Business Google Rankings Through SEO.

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Investing in SEO marketing for your Airbnb business is essential because it will help you reach a larger audience, increase your visibility and credibility, and ultimately drive more bookings. SEO marketing is a cost-effective and long-term marketing strategy that can help you reach potential customers who are looking for rental properties online. Through SEO, you can target the right keywords and phrases to increase your visibility on search engine results pages, helping you to stay ahead of the competition. Additionally, SEO can help you to build trust and credibility by providing valuable content that resonates with your target audience. This will help you to establish yourself as an authority in the rental property market, encouraging more people to book with you over your competitors. Investing in SEO marketing for your Airbnb business is a smart move that will pay off in the long run.

8. Leverage Print Marketing.

Print marketing can be a great way to market your Airbnb business and reach potential guests. Print marketing can provide a tangible connection with potential guests that digital marketing can’t. It gives you a physical presence and can help create a positive and memorable impression. Print marketing can also be a cost-effective way to reach a wide audience. You can target specific demographics with print advertising and create a sense of urgency with limited-time deals. This can be particularly effective for promoting seasonal offers or special packages.Print marketing is also a great way to build brand awareness. You can use creative visuals to create a memorable image that will stay with potential guests. It can also be used to build relationships with existing customers and highlight the features that make your Airbnb business stand out. Print marketing is an effective way to reach a wide variety of potential guests and create a positive impression of your Airbnb business. It can also be cost-effective and help you build brand awareness and establish relationships with existing customers.

9. Build Your Airbnb Business Email List & Use Email Marketing.

By 2023, email marketing is likely to remain an important tool for Airbnb businesses. An email list allows you to build relationships with potential customers, and to keep them up to date with news, special offers, and other relevant information. Email marketing also allows you to segment your list and target specific customers with tailored messages and offers. In addition, email marketing allows you to track results and measure the effectiveness of your campaigns. This can help you refine your messaging and ensure that you are reaching the right people with the right message. Email marketing is also cost-effective and can help you maximize the return on your marketing investments.

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Where can I Find Marketing Resources for my Airbnb Business?

There are many helpful resources available online to help you with marketing your Airbnb business. Airbnb has its own official website, which provides helpful tips and tricks for marketing and running your Airbnb business. Additionally, there are numerous online communities and forums dedicated to Airbnb hosting and marketing, such as the Airbnb Hosts Forum and Airbnb Hosts Hub. Finally, there are also many blogs and websites dedicated to Airbnb marketing and hosting, such as the Airbnb Host Academy, AirDNA, and Hostfully.


Founder and CEO

I'm Nick, co-founder of, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.